E-Commerce Start-Ups

Growth
• User Base Expansion: Meesho has experienced significant growth in terms of its user base. The platform allows
individuals to become resellers, reaching customers through social media platforms like WhatsApp and Facebook.
• Funding Rounds: Meesho has raised substantial funding from various investors, reflecting confidence in its business
model. Continued funding rounds can contribute to the company's growth initiatives.
• Product Diversification: To enhance its offerings, Meesho might have expanded its product categories, bringing more
sellers and buyers into its ecosystem.

Challenges
Competition: The social commerce space is competitive, and Meesho faces competition from both established players
and emerging startups. Staying ahead in terms of innovation and user experience is crucial.
Regulatory Environment: Changes in regulatory environments, especially in the e-commerce sector, can pose
challenges. Compliance with laws and regulations is essential for sustainable growth.
Logistics and Supply Chain: Ensuring smooth logistics and supply chain operations is critical for a platform like Meesho.
Timely and reliable delivery is crucial for customer satisfaction.
 ANGEL INVESTORS OF MEESHO :
• Karan Kumar. Angel Investor
• Maninder Gulati. Angel Investor
• Eric Kwan. Angel Investor
• Jeffrey Yam. Angel Investor
• Rajul Garg. Angel Investor
• Locus Ventures. VC Firm • Hong Kong
• Venture Highway. VC Firm • India
• Sundeep Madra. Angel Investor
• FUNDING : $515.2 million

Bootstrapped success in a funding-driven world :

• By the time Meesho launched, there were several e-commerce players dominating the Indian market: Flipkart, Amazon, Snapdeal etc.
Meesho bootstrapped the network using two tactics. First, they focussed on small and medium businesses. These businesses conducted
businesses on Whatsapp and were underserved by large incumbents. Second, Meesho focussed on simplifying their workflow. These
businesses were already selling via Whatsapp. Meesho made it frictionless for them to move their business over, and helped with a critical
problem inventory management.