7Cs of Effective Communication

Presenter:
Dr. Rajiv P. Junne
Faculty, Comm. Skills
Shri Vile Parle Kelavani Mandal’s

INSTITUTE OF TECHNOLOGY, DHULE

EFFECTIVE COMMUNICATION
 7 C’S OF EFFECTIVE COMMUNICATION
1. COMPLETENESS
2. CONCISENESS
3. CONSIDERATION
4. CONCRETENESS
5. CLARITY
6. COURTESY
7. CORRECTNESS
 1. COMPLETENESS

• PROVIDE ALL NECESSARY INFORMATION

• ANSWER ALL QUESTIONS ASKED
• GIVE SOMETHING EXTRA, WHEN
DESIRABLE
 EXAMPLES…
• I AM NEW TO THE CITY AND WOULD LIKE TO CONSIDER
JOINING YOUR CLUB. AS I WILL BE VISITING YOUR CLUB
WITHIN THE MONTH WILL YOU PLEASE TELL ME WHERE THE
NEXT MEETING WILL BE HELD?
• PLEASE FAX ME IN RETURN THE DEPARTURES FROM
SINGAPORE TO HONG KONG ON THE 8TH.
• HOW COME MY REQUEST FOR AN INTERVIEW LETTER DID NOT
RECEIVE A RESPONSE?
 2. CONCISENESS

• ELIMINATE WORDY EXPRESSIONS

• ACTIVE AND PASSIVE VOICE
• AVOID UNNECESSARY REPETITION
 WORDY EXPRESSIONS
SHORT WORDS
LONG WORDS
• THEY ACCEDED TO THE PROPOSITION • THEY AGREED TO QUIT BUSINESS.
TO TERMINATE BUSINESS.
• THIS ANTIQUATED MERCHANDISING • THIS OLD SALES STRATEGY WILL
STRATEGY IS INEFFECTUAL IN NOT WORK IN TODAY’S BUSINESS.
CONTEMPORARY BUSINESS
OPERATIONS.
• PLEASE FIND ATTACHED THE LIST
YOU REQUESTED • THE LIST YOU REQUESTED IS
ATTACHED
 3. CONSIDERATION

• FOCUS ON ‘YOU’ INSTEAD OF

‘I’ AND ‘WE’.
• SHOW AUDIENCE BENEFIT OR INTEREST
IN THE RECEIVER.
• EMPHASIZE POSITIVE ASPECTS,
PLEASANT FACTS.
 WE- ATTITUDE
• I AM DELIGHTED TO ANNOUNCE THAT WE WILL BE EXTENDING OUR HOURS
TO MAKE SHOPPING MORE CONVENIENT.
• WE’RE SURE YOU MUST BE FRUSTRATED BY THE LENGTH OF TIME IT HAS
TAKEN TO SHIP YOUR ORDER FOR POLISH GARGOYLES.
• YOU FAILED TO ENCLOSE YOUR CHEQUE IN THE ENVELOPE.
• YOU ARE COMPLETELY OFF BASE IN YOUR PROPOSAL.
 4. CONCRETENESS

• USE SPECIFIC FACTS AND FIGURES

• PUT ACTION IN YOUR VERBS.
• CHOOSE VIVID, IMAGE BUILDING
WORDS.
 FEW EXAMPLES
Abstract Concrete
A significant loss A 53% loss

Good attendance record 100% attendance record

The majority 6 percent

In the near future By noon Thursday

Students GMAT scores are higher Good GMAT results

 5. CLARITY

• USE FAMILIAR WORDS

• CONVERSATIONAL STYLE
• CONSTRUCT COHESIVE SENTENCES
AND PARAGRAPHS.
 FEW EXAMPLES
FAMILIAR WORDS
UNFAMILIAR WORDS
• THIS MACHINE HAS A TENDENCY TO
• THIS MACHINE TENDS TO GET NOISY
DEVELOP EXCESSIVE AND
WHEN IT RUNS HOT.
UNPLEASANT AUDIO SYMPTOMS
WHEN OPERATING AT ELEVATED
TEMPERATURES
• MS. SMITH’S IDIOSYNCRASIES
SUPPLY ADEQUATE JUSTIFICATION
• MS. SMITH’S PECULIAR WAYS
FOR TERMINATING HER
JUSTIFY FIRING HER.
EMPLOYMENT STATUS
 6. COURTESY

• BE SINCERELY THOUGHTFUL, TACTFUL

AND APPRECIATIVE.
• USE EXPRESSIONS THAT SHOW RESPECT.
AVOID IRRITATING EXPRESSIONS
• AVOID QUESTIONABLE HUMOR.
• CHOOSE NON-DISCRIMINATORY
EXPRESSIONS
• NAMES OF PEOPLE
 THOUGHTFUL, TACTFUL AND APPRECIATIVE:
EXAMPLE…
• CLEARLY, YOU DID NOT READ MY LATEST FAX.
• STUPID LETTER, I CAN’T UNDERSTAND ANY OF IT.

IRRITATING EXPRESSIONS
• CONTRARY TO YOUR INFERENCES…
• YOU LEAVE US NO CHOICE…
• WE MUST INSIST…
• YOU NEGLECTED….
 7. CORRECTNESS
• USE THE RIGHT LEVEL OF LANGUAGE – AVOID USE
OF IDIOMS
• CHECK ACCURACY OF FIGURES, FACTS, & WORDS-
ASK SOMEONE TO READ YOUR MESSAGE BEFORE
FINALIZING.
• MAINTAIN ACCEPTABLE WRITING MECHANICS
 USE OF CORRECT IDIOMS/ PHRASES/ WORDS

• ALL TALK AND NO TROUSERS

• IF YOU’LL PARDON MY FRENCH
• EMINENT/ IMMINENT
• FARTHER/FURTHER
• BETWEEN/AMONG
• A/AN