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    Raymond Albert Kroc founded the McDonald's franchise and revolutionized the fast food industry. He purchased the McDonald's restaurant company from the McDonald brothers in 1961 for $2.7 million. By 1984 under Kroc's leadership, McDonald's had grown to over 8,300 restaurants across 34 countries, generating $10 billion in annual sales. Kroc introduced strict production rules and franchisee systems that allowed McDonald's to serve customers affordably and at scale.

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    Raymond Albert Kroc founded the McDonald's franchise and revolutionized the fast food industry. He purchased the McDonald's restaurant company from the McDonald brothers in 1961 for $2.7 million. By 1984 under Kroc's leadership, McDonald's had grown to over 8,300 restaurants across 34 countries, generating $10 billion in annual sales. Kroc introduced strict production rules and franchisee systems that allowed McDonald's to serve customers affordably and at scale.

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    43 views15 pages

    Pooja Thorat Presentation

    Uploaded by

    tejas_mukadam
    Raymond Albert Kroc founded the McDonald's franchise and revolutionized the fast food industry. He purchased the McDonald's restaurant company from the McDonald brothers in 1961 for $2.7 million. By 1984 under Kroc's leadership, McDonald's had grown to over 8,300 restaurants across 34 countries, generating $10 billion in annual sales. Kroc introduced strict production rules and franchisee systems that allowed McDonald's to serve customers affordably and at scale.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 15

    1

    GROUP MEMBERS

    Chitral Mistry Kunal Mistry Tejas Mukadam

    201097 201098 201099

    Devashish Nabhi

    2010100
    2

    INTRODUCTION

    Name: Raymond Albert Kroc.


    Born: 5th October, 1902. Famous for: McDonalds Fast Food.

    OVERVIEW
    Founder of the famous and the most successful McDonalds Franchise. Introduced Young labor force to enable the availability of a standard menu at low costs.

    OVERVIEW

    McDonalds is one of the worlds largest fast food chain of restaurants Serves almost 47 million customers daily. Earnings are from the franchisees as well as sales from company operated restaurants.

    OVERVIEW

    McDonalds has now expanded to various countries thus introducing country specific menus.

    EARLY LIFE

    In the 1950s he tried at various professions like a musician, working at a radio station. Finally he ended up becoming a multi-mixer milkshake machine sales-man, which enabled him to travel across the country.
    7

    EARLY LIFE

    Selling the milkshake machines to every restaurant that opened he partnered with the McDonald brothers in opening the McDonalds franchise. In 1961 he purchased the company from the McDonald brothers for $2.7 million.

    EARLY LIFE

    Kroc revolutionized the franchisee system with strict production rules. The Franchisees decided on the Marketing strategies of the products.

    CAREER

    Worked as a Musician at various places around 1922. In 1937 invented the multi-mixer which could serve 5 glasses at a time.

    In 1941 founded his own company to solely distribute the multi-mixer.


    10

    CAREER

    Met McDonald brothers in 1954, after some negotiations they joined Ray Kroc in partnership.

    The first McDonalds restaurant was opened on 15th April, 1955 at Des Plaines, Illinois.
    It recorded a sale of $ 366.12 on the first day.
    11

    CAREER

    By 1961 there were 130 McDonalds outlets and in that very year Ray Kroc bought McDonalds for $ 2.7 million.

    By 1984 McDonalds had 8300 restaurants in 34 countries with sales of $ 10 billion. Mass production of food products with uniformity was the biggest achievement.
    12

    MARKETING STRATEGIES
    Along with Customer Demands Ray Kroc followed the Quality, Service and Cleanliness policy. Product development and changing according to market demands helps McDonalds to top the market. Societal marketing also helped in keeping Environmental concerns in check.

    13

    MARKETING STRATEGIES
    Promotions at events like Olympic games helped to carry McDonalds to different countries. McDonalds also follow relationship marketing.

    14

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