RED

Presentation Agenda

• Event Top lines

• Setup and Floor Plan
• Teaser
• Event Proper
– Event Areas
– Program Flow – Pre-Key Moment
– Groundbreaking Ceremony
– Entertainment and Breakfast Buffet
• Publicity and PR
• Budgets
 Event
Top lines
Objectives * Event Details *
Guests List *
Event Components
Objectives

• To create an event which will excite and create

awareness among the target market.
• To create a strong affinity and merchandising for
District 6 residents and the Chinese Community
in general.
• To position Richland Emerald as the premium
Structure for Shopping, Residence and other
lifestyle amenities.
• To provide the target market a visual and feel of
the shapes of things to come in the near future.
Event Details

Event Details Guest List

 Date: March 15, 2008  3500 Pax
 Time: 8:00 AM – 10:00  Architectural Designers
AM  Government Officials
 Morning Buffet (Cake  Consultants
and Pastries)  Employees of Thai Thinh
 Location: District 6 Capital
(China Town Area)  VIP Officials and Partners
 Total Area for Event:  Members of the Press
2000 Square Meters
 Event Expectations:
Elegant, Impressive,
Fusion of Western +
Chinese Culture
 Budget: 150,0000.00
USD
Event Components

Registratio Ground
n and Main
Teaser Program Breaking
and Invite Holding Ceremony
Area and Pre-Key
Opening
Fence Welcoming of and
Moment and
Advertisemen Guests and Acknowledge Morning
ts ment of
Registration
Esteemed Buffetof
Activation
Ubiquitous Crane and Drilling
Exhibit Area of VIPs Equipment
Merchandisin Plans and
g (Banners Blueprints Chinese Fireworks and

~
and Culture

~
Balloon

~
Streamers) Cocktail Area Showcase

~
Dragon Entertainment
Playplace
Dance
Shovel
Ceremony

1 Kilometer
Radius from the Event Site
Event Site
Setup and
Floor Plan
Phases
Setup and Floor Plan
 Chinese Games  Lucky Arch to
Areas and Educational welcome Guests.
Apparatus like Guests will walk
Abacus and through the aisle of
Wheels will red carpet .
entertain Lanterns, Dragon
youngsters. Kites and Red Fabrics
will create the feel of
being inAChina.
Giant Mosaic
Painting made of
tiles where guests
Drilling
can affix their
Equipment
signature.
with Red  Corsages will be
Ribbons
distributed and
Chinese
Seat Assignments
Kites to be
will be given by
used as
Ushers and
decoration
Usherettes.

Holding Area will have

 Lanterns and Red
Drapes/Fabrics will
adorn the Tent Setup
 Stage will resemble
an Imperial Palace
backdrop
cocktail drinks for guests.
Exhibit Area and
Interactive Kiosks about
Richland Emerald.
Setup and Floor Plan

• Floor Plan
Setup and Floor Plan

Arch and Red Carpet

Runway
 Lucky Arch to welcome
Guests.
Guests will walk through the
aisle of red carpet .
Lanterns, Dragon Kites and
Wind-Blown Red Fabrics will
create the feel of being in
China.
Setup and Floor Plan

Welcome Area
 A Giant Mosaic Painting
made of tiles where guests
can affix their signature.
Image will be Emerald
rising amidst HCM
landscape.

 Lotus Corsages will be

distributed and Seat
Assignments will be given
by Ushers and Usherettes.
Setup and Floor Plan

Holding and Exhibit Area

Holding Area will have cocktail and standard
drinks for guests.
Exhibit Area and Interactive Kiosks about
Richland Emerald:
Designs
Amenities
Partner’s Nook
Photographs and Interpretation Paintings
by Local Vietnamese Artists
String Quartet + Traditional Chinese
Instruments will entertain guests as they wait
and mingle in this area.
Setup and Floor Plan

Program Area
 Lanterns and Red
Drapes/Fabrics will
adorn the Tent
Setup
 Stage will
resemble an
Imperial Palace
backdrop with LED
Screen and Event
Details Inscribed.

Red Curtains Chinese LED Screen

Calligraphy
Setup and Floor Plan

For the
esteemed
celebration, a
gigantic TENT
will be utilized.
The whole Tent
will be air-
conditioned and Sweeping Gauzy
will be adorn fabrics extending from
with Red Flowers, tent ceiling
Sparkle and Rich
Red Fabrics, and Colors of Gold
Popular Chinese and Red
Ornaments.

Giant Dragon Replica Chinese Charms,

Kites to brave Sculptures of Metal Works and
the ceiling. Ancient China Jewels
Setup and Floor Plan

Groundbreaking
Area
Drilling Equipment with
Red Ribbons extending
from top of the equipment
to ground.

Chinese Kites surrounding

the Equipment Site to be
used as decoration.

 Activation Button Area to

replicate Chinese Arch.
Chinese-Costumed Guards
to stand near the
Activation Button Area.
Setup and Floor Plan

Play Place Area

 Chinese Games and
Educational Apparatus like
Abacus and Chinese Wheels
will entertain youngsters as
they appreciate the Chinese
Culture.

Dice Games Chinese Chinese Board

Checkers Game
 Teaser and
Invites
Fence Advertismente * Ubiquiious
Merchandising
Teaser
There are two important elements in capturing the target
audience especially when they are within reach. Fence
Advertisements surrounding the construction perimeter
area will call attention and attract perspective customers
as they pass through the streets of Richland Emerald.
Another way of reaching our target audience is to
merchandise the streets with lanterns and banners
announcing the arrival of a premium structure in the heart
Fence
of China Town.
Advertisements
(Shapes and Shades
of Things to Come) Ubiquitous
Merchandising
Design will include the (Banners and
image of Richland Streamers)
Emerald plus Chinese
Culture Elements such as Merchandising within a
lanterns, Red Chinese kilometer radius will
silk, dragons and other ensure visibility and
element of Imperial lead target market to
China. the Site.
 Copy Pegs: Merchandising designs
 Premium Jewel of to include:
the Orient is Coming Lanterns and
Soon Banner
 Luck and Fortune Announcements
Has Finally Come  3D Building
Teaser

3D Edifice Designs Placed in

Street Corners Banners in Lamp Posts with Branded
Red Lanterns

Premium Jewel
of the Orient is
Coming Soon!
ADD: Brand Logo and Building
Image
 Event Proper
Program Flow * Pre-Key Moment *
Groundbreaking Ceremony
*Entertainment and Breakfast
Buffet
Program Proper

• Chinese Drums and •Pre - Key Moment

Ribbon/Fan Dance •Chinese Acrobats
• Host Welcome •Dragon Enters from the
• AVP of Richland Corporation Back
•Shovel Call of Reps
• Acknowledgement of VIPs •Hard Hat Entrance
• Key Representative Speech •Shovel – Confetti Shower
• Partner’s Speech •Unveiling of Prototype
• Business and Commerce (Rise)
Chamber Speech •AVP of Richland Emerald
•Activation Button
• Architecture and Design
•Drilling Commence
Speech
•Entertainment and Breakfast
Buffet
Program Proper

Opening: CHINESE DRUMS AND

RIBBON/FAN DANCE
When all the VIPS and members of the Press
arrived, Drum Group and Chinese Dancers
will perform an energetic dance to liven up
the morning.

Host WELCOME
After the performance, female host
enters and welcome guests to the
momentous event. Host to talk about
Richland and Richland Emerald Project
and segue to AVP of Than Thai Capital.
Program Proper

AVP of Than Thai Capital

Audio-Visual Presentation of Than Thai Capital
will be played.

ACKNOWLEDGEMENT OF VIPs
Host enters stage and, one by one, mentions
and acknowledges VIPs, Government
Officials and Distinguished Guests.
Each guest rises to be acknowledged.

SPEECHS
Host introduce representatives of different
entities.
Each representative takes centerstage and
gives speech and talk about their vision,
involvement and their congratulatory
support to Than Thai Capital and the Project.
Program Proper

PRE-KEY MOMENT
CHINESE ACROBATS
 After the speech, host enters
and acknowledges all key
representatives.
 Host to introduce the next
number and prepares the
audience for the Pre-Key
Moment. Chinese Acrobats
perform their dance and
routine. A complementing
video parallel to the dancers’
movements will be played on
screen. Chinese Acrobats
represent the versatility,
brilliance and technical
prowess similar to the
Program Proper

DRAGON ENTERS
 As the Chinese Acrobats
perform their amazing feat,
two Dragons will emerge
from the back. Leading the
dragons are ribbon
dancers. They will lead the
dragon to the stage.

 Chinese Acrobats exit while

Ribbon Dancers approach
the stage.

 Ribbon Dancers and

Dragons dance onstage.
Program Proper

SHOVEL CALL and HARD HAT

ENTRANCE
 Host enters to call the Reps of
each company for the Shovel
Ceremony.
 Reps enter and go to their
position.
 Host calls for the “Hard Hat” to
be carried by Models dressed in
Chinese Formal Wear.
 Ribbon Dancers enter again to
lead the Models as they deliver
the Hard Hat to the Reps.
 Host to prompt the audience to
use their Chinese Toy during
the ceremony to create noise
Program Proper

SHOVEL AND CONFETTI SHOWER

In front of the stage, a structure to hold the sand/soil can be seen. The
sand/soil will be shaped like the letter “R”.

Once everybody is in their position, Drum Groups will start beating the
drums and Ribbon Dancers will continue their dance routine by the side
of the Shovel Area.

Audience will be prompted to use their toys to create noise and push all
the bad spirits away.

After all the reps have shove d away the soil/sand, Confetti Shower will
be blasted. Audience will applaud.

Reps to proceed to the Prototype Area and unveil the prototype by

pressing a Red Button.

A gigantic Red Lantern will light up and beneath it will rise the
prototype encased in glass.
Program Proper

AVP OF RICHLAND EMERALD

 After the Confetti Shower, Audio Visual Presentation of Richland
Emerald will be played.

Before the video ends, Ribbon Dancers, Lion Dance and Models
will enter to escort the VIPs to the Groundbreaking Activation Area.

The Ground Breaking Area path will have a Red Carpet runway and
Red Chinese Umbrellas which can be used by guests.
Models/Ushers and Usherettes to hold the umbrellas for VIPs.
Program Proper

ACTIVATION BUTTON
When all the Reps are in their respective
place, they will be asked to place their right
hands on a golden engraved handprint. Lucky
inscription will be marked on the engraved
handprint. Once the last person has placed his
hand on the panel, fireworks will be lighted.

Big Chinese Flags surrounding the equipment

will rise.

 Drilling Commences.
Program Proper

ENTERTAINMENT
• Breakfast Buffet to be opened.
•Song and Dance Numbers from famous Broadway Musicals (Flower
Drum Song, South Pacific, The King and I) will be sung and performed
by singers seasoned Actors/Singers (Saigon Players).