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    The document summarizes the film "The Founder" about the origins and evolution of McDonald's. It describes how Richard and Maurice McDonald opened the first McDonald's restaurant in 1940 serving a limited menu. In 1953, Ray Kroc joined as a milkshake machine salesman and was inspired by the restaurant's production line efficiency. He later bought out the McDonald brothers and grew the brand internationally, opening over 11,000 restaurants outside the US by 2000. The characters of Ray Kroc, Maurice McDonald and Richard McDonald are also summarized, highlighting their different personalities and roles in developing McDonald's into a global brand.

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    The document summarizes the film "The Founder" about the origins and evolution of McDonald's. It describes how Richard and Maurice McDonald opened the first McDonald's restaurant in 1940 serving a limited menu. In 1953, Ray Kroc joined as a milkshake machine salesman and was inspired by the restaurant's production line efficiency. He later bought out the McDonald brothers and grew the brand internationally, opening over 11,000 restaurants outside the US by 2000. The characters of Ray Kroc, Maurice McDonald and Richard McDonald are also summarized, highlighting their different personalities and roles in developing McDonald's into a global brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    4 views13 pages

    Aniket Pathak Case Study

    Uploaded by

    Aniket Pathak
    The document summarizes the film "The Founder" about the origins and evolution of McDonald's. It describes how Richard and Maurice McDonald opened the first McDonald's restaurant in 1940 serving a limited menu. In 1953, Ray Kroc joined as a milkshake machine salesman and was inspired by the restaurant's production line efficiency. He later bought out the McDonald brothers and grew the brand internationally, opening over 11,000 restaurants outside the US by 2000. The characters of Ray Kroc, Maurice McDonald and Richard McDonald are also summarized, highlighting their different personalities and roles in developing McDonald's into a global brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 13

    The Founder

    Presented By :-
    Aniket Pathak
    1032191593

    1
    Overview

    • The founder film is based on McDonald's

    adventure.

    • Richard and Maurice McDonald: founders

    • Ray Kroc: visionary

    • Innovative

    • Efficient

    • Persistent

    2
    Evolution of
    McDonalds
    First franchise More than
    store in Phoenix 11,000
    restaurants
    outside US

    1953 2000

    1940 1960 2003

    First restaurant Kroc buys out First global ad


    opened in San McDonald campaign
    Bernardino brothers

    3
    McDonalds –
    The business

    NO ONE
    • Consumer centric approach and focus on culture

    • Brand position communication – McDonalds…happy

    FORGETS
    meal campaign, friends and family

    • Open to changing market condition

    4
    What makes
    them so
    successful

    5
    The perfect
    combination

    Innovation & Culture & Persistence &


    Visionary leader Risk taking Negotiation
    adaptability communication Determination

    6
    The characters

    7
    Ray Kroc
    CONTROLLER/DIRECTOR
    • Determination
    • Persistence
    • Profits
    • Milkshake machine salesman
    • Risk taker, Rule breaker, Game changer
    • “Contracts are like hearts, they are made to be
    broken.”(Hancock, J. (2016) The Founder)

    8
    Maurice
    McDonald
    SUPPORTER/RELATER
    • Good listener
    • Easy going, steady paced expansion
    • Harmonizer
    • Sensitive

    9
    Richard
    McDonald
    Analyzer/Thinker

    • Plans thoroughly before deciding to act


    • Highly organized
    • Idea oriented
    • Introverted

    10
    11
    THANK
    YOU!
    12
    References

    1. Hancock, J. (2016) The Founder. FilmNation Entertainment; The Combine.

    2. Christopher Klein (2015). How McDonald’s Beat Its Early Competition and Became
    an Icon of Fast Food.
    https://www.history.com/news/how-mcdonalds-became-fast-food-giant

    3. Philip Salter (2017). What Entrepreneurs Really Think About Ray Kroc, 'The Founder'
    Of McDonald’s.
    https://www.forbes.com/sites/philipsalter/2017/02/15/what-entrepreneurs-really-t
    hink-about-ray-kroc-the-founder-of-mcdonalds/?sh=3d961f9b3228

    13

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