DORITOS CUP-

NOODLES
“Crave the Crunch, Savor the Flavour”

G-T-M Strategy
 Doritos, known for its bold and flavourful snacks, is venturing into
the world of instant meals with the introduction of "Doritos Cup
Noodles." This fusion of taste and convenience is set to revolutionize
snacking and meal options.

"Doritos Cup Noodles" is an exciting fusion product that combines the

bold and flavorful crunch of Doritos with the convenience of instant
noodles.
INTRODUCING:
Target Audience:
DORITOS CUP The primary target audience for "Doritos Cup Noodles" includes:

NOODLES
1. College Students and Young Professionals: Seeking convenient
and quick meal options during busy schedules.
2. Gamers and Snack Enthusiasts: Looking for flavorful and
satisfying snacks during gaming sessions or leisure activities.
3. On-the-Go Consumers: Individuals with busy lifestyles who
appreciate portable, flavorful, and filling meal choices.
 M A R K E T I N G S T R AT E G Y
Online Marketing:
• Engaging teaser videos to
showcase the product fusion.
• Collaborations with
influencers for authentic
promotion.
• User-generated content to
encourage customer
engagement.
Offline Marketing:
•Captivating launch event with
live demonstrations.
•In-store product sampling for
firsthand experiences.
•Cross-promotions with gaming
and late-night events.
Quality and Creativity:
•Bold and eye-catching packaging
to reflect the product fusion.
•Limited-edition packaging to
enhance collectability.
•Creative campaign themes such
as user-generated content and
influencer collaborations.
 THE FUSION OF
TA S T E A N D
CONVENIENCE
Budget Consideration: We
Doritos Cup Noodles is a groundbreaking and innovative
Reasonable acknowledge the significance

product that seamlessly marries the bold, iconic crunch of

Budgeting: of budget constraints in our
marketing efforts.

Doritos with the utmost convenience of instant noodles.

Here's a detailed description of this exceptional offering:

Effective and Cost-Efficient Leveraging Social Media

Campaigns: Our marketing
campaigns are meticulously
planned to be both effective
and cost-efficient.
and Influencers: We primarily
utilize social media platforms and
partner with influencers for a high
return on investment, compared to
traditional advertising channels.

Resource Allocation:
Emphasis on Efficiency: We
Budget resources are
prioritize efficiency in our
allocated judiciously,
budgeting approach, ensuring
focusing on campaigns and
that we make the most of the
activities that promise the
resources available.
greatest impact.
 CROSS-PROMOTIONS AND BRANDED
PA C K A G I N G
Branded Packaging
Rationale: Budget-Conscious and
Cross-Promotion
Thoughtful Strategies:
Opportunities with Original
Doritos Snacks: • Enhances visibility and
recognition with both brand • Cost-efficient use of existing
logos. Doritos brand assets.
• Offer combo deals with
• Ensures consistency and • Maximizes visibility while
Doritos snacks and "Doritos
cohesiveness in product staying within budget.
Cup Noodles."
presentation.
• Emphasize flavor synergy • Encourages collectibility and • Targets promotions at specific
repeat purchases. customer segments.
between both products.
• Explore limited-edition • Encourages customer
collaborative flavors and engagement and brand loyalty.
packaging.
 C R E AT I N G A M A R K E T I M PA C T
It addresses the growing demand for bold, convenient, and innovative snack and meal options in the market.

Capturing a New Market Segment: Commitment to Quality, Creativity, and Innovation:

•Targets an untapped market seeking crunch, flavor, and
convenience.
•Tailored for college students, gamers, and busy
individuals.
•Ensures that every cup meets high-quality standards.
•Demonstrates dedication to offering a distinctive experience.
•Pledges to continue innovating and pushing boundaries for a
dynamic product.

Redefines convenience with a quick and boldly flavored snack or

meal option.

Offers uncompromising quality and an exceptional culinary

experience.
By creating "Doritos Cup Noodles," we are not just introducing a new product but
pioneering a new category that blends the best of two worlds.
THANK YOU