"Work hard, have fun, make history"

ENTERPRISE
ANALYSIS & DESK 1
RESEARCH

Presented By…..
ASHWINI
PATIL
VAISHNAVI
GOTHAKADE
 Amazon is a part of the “E-Commerce” Industry.

The Industry has grown about 10% or more

each year for the past 15 years.

In the recent years, online shopping has become

so easy with so many devices such as mobile
Phones, Tablets ,Laptops.

Amazon is seen as being one of the world’s

INTRODUCTION largest online retailer.
INTRODUCTI
 HISTORY
Amazon was founded by Jeff Bezos from his garage in
Bellevue, Washington, on July 5, 1994.

Initially an online marketplace for books, it has expanded

into a multitude of product categories:

A strategy that has earned it the moniker The Everything

Store
AMAZON LOGO HISTORY
1995 1997 1998 2000
TIMELINE
VISION & MISSION

Vision
“To be earth's most customer-centric company; to build a
place where people can come to find and discover anything
they might want to buy online.”

Mission
“To leverage technology and the expertise of invaluable
employees and to provide customer with the best shopping
experience on the internet.”
 CSR ACTIVITIES

To focus on
addressing
immediate needs,
such as reducing hunger
and homelessness
providing affordable
housing
and serving communities
in need following natural
disasters.
MANAGEMENT CHART

ANDY JASSY BRIAN T

OLSAVSKY DOUGLAS .HE
JEFF BEJOS
PRESIDENT & SENIOR VICE RRINGTON
FOUNDER & CEO PRESIDENT & CFO
CEO ,WORLD WIDE
EXECUTIVE AMAZON STORES
CHIRMAIN
 Helpful Harmful

Internal
S W
O T
External

SWOT ANALYSIS
 Innovation
 Customer Focus
 Shipping
 Low Cost Structure
 Product /service offering

STRENGTH
 Wide Array of Competitors
 Lack of Focus /Overexpansion
 Internal Team Structure

WEAKNESSES
 Own Product Line
 Drone Delivery
Srvices
 Online Payment
Systems
 Emerging Markets
OPPORTUNITIES
THREATS

Local and International Competition

Government Regulations
Security & Identity Theft
 1 Online stores.

JD 8 .
. .
2 eBay.

Otto 7 . . 3 Walmart.

Alibaba
. .
Group
6 . 4 Flipkart

5 Target.

COMPETITORS
BRANCHE
S Hyderabad

Chennai Mumbai

Benguluru Pune
 EMPLOYEE PROTECTION POLICY

 The health, Everyone has the right

to a safe and healthy
wellness, and workplace with
safety of our appropriate rules and
workers is our practices for reporting
and preventing
number one accidents, injuries, and
priority. unsafe conditions,
procedures, or
behaviors .
PHILOSOPHY
Amazon is guided by four
principles
customer obsession rather than
competitor focus passion for
invention

commitment to operational
excellence

passion for invention

long-term thinking
AMAZON MARKETSHARE
Financial Amazon.com, Inc. reported earnings results for
Position the second quarter and six months ended June
30, 2023.

For the second quarter, the company reported

revenue was USD 134,383 million compared to
USD 121,234 million a year ago.

Net income was USD 6,750 million compared

to net loss of USD 2,028 million a year ago.
CONCLUSION Amazon’s business is highly U.S.
dependent.

Given the size of amazon there is

intense competition across business
segments.

Continues to be highly visible to

global regulators and regulation.
THANK YOU
FOR YOUR ATTENTION