DESIGN

THINKING
IN
ENTREPRENEUR
SHIP
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AWESO
ME
What is design thinking?
You can give a brief description of the topic you
want to talk about here. For example, if you want
to talk about Mercury, you can say that it’s the
smallest planet in the entire Solar System
 TABLE OF CONTENTS
01 Theory lesson
03
. .
You can describe the
topic of the section here
02 TIPS
04
. .
You can describe the
topic of the section here
FEATURES OF THIS
TOPIC
You can describe the
topic of the section here
PRACTICAL
EXERCISE
You can describe the
topic of the section here
 THEORY
LESSON
You can enter a subtitle here
if you need it
CONCEPTS ABOUT DESIGN THINKING

ENTREPRENE DESIGN
URS THINKING
Mercury is the closest planet to Despite being red, Mars is
the Sun and the smallest in the actually a cold place. It’s full of
Solar System iron oxide dust

c
 OTHER IMPORTANT CONCEPTS OF
THIS TOPIC

MERCURY Saturn jupiter

It’s the closest planet to the Venus has a beautiful name Despite being red, Mars is
Sun and the smallest in the and is the second planet from actually a cold place. It’s full
Solar System the Sun of iron oxide dust
“This is a quote, words full of wisdom
that someone important said and can
make the reader get inspired”

—SOMEONE
FAMOUS
features
You can enter a subtitle
here if you need it
 FEATURES OF THIS TOPIC

EARTH JUPITER mercury saturn

Earth is also known as Jupiter is the biggest Mercury is the smallest Saturn is a gas giant
the blue planet planet of them all planet of them all and has several rings
 CLASSIFYING DESIGN THINKING
PROCESS
stage OBJECTIVE METHOD INPUT OUTPUT
UNDERSTA Better Literature
01. Secondary data Documentation
ND understanding review

Problem Interview
OBSERVE Gather insights Interviews
02. definition transcript

POINT OF
Micro theory Interviews Sketches Point of view
03. VIEW

IDEATE Generate ideas Consider points Point of view Design criteria

04.
 EXAMPLES

VENUS SATURN JUPITER

Venus is the second planet Saturn is a gas giant and has Jupiter is the biggest planet in
from the Sun several rings the Solar System
 recommendations

MERCURY VENUS JUPITER

Mercury is the smallest Venus is the second planet Jupiter is the biggest
planet of them all from the Sun planet of them all

MARS EARTH NEPTUNE

Mars is actually a very Earth is the only planet Neptune is very far away
cold place known to harbor life from the Sun
PRACTICAL EXERCISE
Do you know what helps you make your point
clear?
Lists like this one:

● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!

And the most important thing: the audience

won’t miss the point of your presentation
 BRAINSTORMING AND IDEA
GENERATION
CLARIFY
● Idea 1
● Idea 2 IDEATE
● Idea 3
● Idea 4 Earth is the third
● Idea 5 planet from the Sun

DEVELOP IMPLEMENT
Venus is the second Saturn is a gas giant
planet from the Sun and has several rings
5 keys components of design thinking

Design thinking

EMPATHIZING DEFINING

IDEATING PROTOTYPING TESTING

 DESIGN THINKINg PROCESS

EMPATH DEFINE IDEATE PROTOT TEST

ISE YPE

Mercury is a Neptune is an Saturn is the Mars is full of Earth is the

small planet ice giant ringed planet iron oxide dust planet with life
 SEQUENCE OF TOOLS

JOURNEY VALUE MIND

MAPPING CHAIN MAPPING
Venus is the second Jupiter is the biggest Saturn is a gas giant and
planet from the Sun planet of them all has several rings

BRAINSTORM PROTOTYPIN LEARNING

ING G LAUNCH
Despite being red, Mars Pluto is now considered Earth is the only planet
is a cold place a dwarf planet known to harbor life
Big numbers catch your audience’s attention
 CAUSE AND AFFECT

CAUS CAUS
E1 E2
Venus is the second Despite being red,
planet from the Sun Mars is very cold
PROBLEM OR
GOAL

CAUS CAUS
E3 E4
Earth is the third Saturn is a gas giant
planet from the Sun and has rings
QUESTION AND ANSWER
WHY DO ENTREPRENEURS NEED
01.
DESIGN THINKING?
Jupiter is the biggest planet in the Solar System and the
fourth-brightest in the night sky

02. ANSWER

Neptune is the farthest planet from the Sun and the fourth-
largest in the Solar System
 PARTS AND WHOLE

WHAT WOULD
Design thinking PARTs OF THE HAPPEN IF THE
OBJECT PARTS WERE
Venus is the second Mercury Mercury is quite a
MISSING?
planet from the Sun small planet
Mars

Saturn
What's THE
Earth FUNCTION OF THE
PART?
Earth is the planet
Neptune
where we all live on
9h 55m 23s
Jupiter's rotation period

333,000
The Sun’s mass compared to Earth’s

386,000
km
Distance between Earth and the Moon
A PICTURE IS
WORTH A
THOUSAND
WORDS
DESIGN THINKING HELPS COMPANIES
INNOVATE
VENUS
20%
Venus is the second
planet from the Sun

JUPITER
35%
It’s the biggest planet in
the Solar System

SATURN
45%
Saturn is a gas giant and
has several rings
 SURVEY: Demographics of design thinking
VENUS
Venus is the second
planet from the Sun

SATURN
Saturn is a gas giant and
has several rings

JUPITER
Jupiter is the biggest
planet of them all
Design thinking
proposal
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