S I S

E Y S
A L L
S NA
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SWETA SAHOO (FMS/BBA/2021-24/080)
DIKSHA MEHRA (FMS/IMBA/2021-26/009)
Q2. POSITIVE PERFORMANCE
SO SKIN CARE SHOWS POSITIVE PERFORMANCE IF WE COMPARE 3
QUATERS AS PER PLAN EXPECTED AUDIENCE WAS 9,00,000 AND
TOTAL ACHIIVED IS 7,12,136
IN 2ND QUARTER TOTAL REACH WAS 9,25,000 AND ACHIVED WAS 7,35,698
IN 3RD QUARTER TOTAL REACH 1,11,000 AND THE ACHIEVED WAS
8,24,000

SO TOTAL AVERAGE AFTER CALCULATING WAS = 26%

NEGATIVE PERFORMANCE
AVERAGE PLAN RATIO WAS -6.30%
1ST QUARTER TOTAL REACH WAS 19,0000 AND REACH WAS 70000
2ND QUARTER TOTAL REACH WAS 18,600 AND REACH WAS 80960
3RD QUARTER TOTAL REACH WAS 2,16,750 AND REACH WAS 90600

SO THE PERFORMANCE IS LOW AS WE NOT REACHED AS PER THE

AVERAGE PLAN
 Q-3 RIGHT NOW, COMPANY IS ONLY IN OFFLINE MODE. WHAT ARE
THE CHANGES YOU WILL SUGGEST AS PER THE CURRENT RETAIL
MARKET SCENARIO? (PLEASE READ THE REPORT GIVEN TO YOU:
MCKINSEY & COMPANY REPORT)

1. INCREASE VARIETY OF OPTION OF PAYMENT

2. CAN START NETWORK MARKETING
3. BY LOCAL MEDIA ADVERTISING BY DIGITAL MARKETING
4. MAKE BUSINESS OMNI CHANNEL
IF THE COMPANY IS PLANNING TO REACH 205000000 TOTAL REVENUE
TURNOVER AS SOON AS POSSIBLE. HOW MUCH TIME WILL IT TAKE AND
BY WHAT STRATEGY COMPANY CAN ACHIEVE EARLY WITH HIGHER
ATTENTION TO PROFIT?
1. Here we will subtract the total achieved revenue from our
planned revenue.
20,50,00,000 – 17,69,24,445= 2,80,75,555
So, in order to achieve more 2,80,75,555 well will follow these
steps:-
2. We here will tale our product as jewellery whose total revenue is
10,16,76,125 and then we will tighten up the design and user
experience, amd increase Digital Marketing ads.
Lets assume as per plan 2cr Total revenue got increased the
remaining revenue to achieve will be 80,75,555.
CONDUCT MARKET RESEARCH
Conducting marketing research can help you identify target
audiences and understand their motivations to purchase your
product or services. Conducting this research can you determine
the
amount customers may spend on your products pr services and
help
you market them to better consumers.
EXPAND YOUR MARKET
Expanding a business to anew market, such as a
new region, can help introduce your products
and services to new customers who may
produce revenue for your organization.
KEEP HIGH-OERFRMING TEAM MEMBERS
Productive members of an organization can add value through
their
work that helps increase the profitability of their organization.
Team
members who excel in sales, manufacturing, transportation and
other essential areas of a business can all increase the efficiency
and increase the revenue of a business.
 PLEASE DESCRIBE THE LIST OF YOUR EXPLICIT
KNOWLEDGE STUDIES /ON OBSERVATION?

Footwear 1,90,000 Skincare and make-up

1
2 1
Skincare and make-up 9,00,000 7,12,136 3,90,060 1,04,000 80,960 1,990 7.90% 9,687 1,360,123 26.30% 12,000
3 2
4 3
5 4
6 5
7 6
8 7
9
10
 WHAT STRATEGY YOU WILL SUGGEST TO THIS
COMPANY RELATED TO GOING FOR THE E-COMMERCE
PLATFOEM?IF YES THEN WHY &NO THEN WHY?

1.PRODUCE ORIGINAL CONTENT – creating high quality original content it

will resonate with your customer in way that make them want to interect with you purchase from
you

2. Marketing Attractive content Proper ecommerce content marketing can

attract more positive attention, interaction, and sustainable conversions in a way no other marketing
method can. By creating and promoting original content, you are ensuring that your audience is
3Content
receiving new information that matters to them on a continual basis.
marketing-Proper ecommerce content marketing can attract more positive
attention, interaction, and sustainable conversions in a way no other marketing
method can. By creating and promoting original content.
4- Retargeting- Customers who have already shown an interest
in your website are more likely to make a later purchase.
.
THANK
YOU