800NK COMMUNICATION GUIDE

INDEX | 800NK EVENT GUIDE

BACKGROUND PRODUCT FEATURES

Principal Selling Point

NK SERIES Unique Selling Point

Extended Selling Point
Summary
PRODUCT POSITION
800NK POSITION
User Demographics VISUALIZATION

COMPARISON ACCESSORIES
Table of Comparison Accessories
CFMOTO 800NK vs YAMAHA MT-07 Apparel
CFMOTO 800NK vs HONDA CB750 HORNET
CFMOTO 800NK vs SUZUKI GSX-8S POS KIT
One Message of 800NK

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BACKGROUND

STREETBIKE HAS THE BIGGEST MARKET

SHARES
- A street fighter with the best balance of uncompromising performance,

comfortable riding posture, and lean but powerful design lines.

- Naked streets bikes are admired by customers lodging almost 21% of the

market share in the premium segment.

2021 European sales volume by body type

Body type Sales volume

Scooter 432605
Naked 210466
Scooter ADV 139207
43.4% Cruiser 51630
Naked
21.1% ADV Heritage 51630
14.0% Off road 44601
Super sport 34393
Touring 32097
 | PPT 演讲主题名称
BACKGROUND

- With the launch of the small- mid 2015 2016 2017

150NK 650NK 300NK
displacement NK series: 150NK, 300NK,

and 650NK, CFMOTO can now compete

in the large displacement product segment

with the 800NK

- Inspired by the V2 Concept’s essential and

sharp designs, the 800NK is the actual

peak of our NK series with improved

advanced features that will add up to

elevated brand loyalty.

 | 800NK COMMUNICATION GUIDE
NK POSITION

800N
150NK 300NK 650NK
K

- Aimed at the pure beginner/ intermediate riders

- Daily commuting use
- Fun-oriented, with a relatively lower demand for - Aimed at advanced riders and enthusiasts
aggressive performance - Demand high performance
PRODUCT
 | 800NK COMMUNICATION GUIDE
PRODUCT POSITION

800NK

Spirited Streetbike
Sport-oriented
- The advanced twin-cylinder 800cc liquid-
GSX-S750
cooled, DOHC has more engine displacement MT-09

compared to its competitors.

Next-generation Design
MT-07 F900R
- 800NK aggressive look enhances its distinctive Monster
797 800NK
appeal. Z650

- Bold stripped-back design and structural

Tradition Design
element emphasizes pure Hyper Naked
characteristics.
725S
- The right mix of sportiness and comfort suits
Comfort-oriented
the different riding styles of the pilot.
 | 800NK COMMUNICATION GUIDE
USER DEMOGRAPHICS

USER DEMOGRAPHICS:

●Sporty, cool, young-adult man devote to motorcycle travel hobbies with huge energy
●Drive a large-displacement motorcycle, explore pleasure in daily life, dare to show the free lifestyle
●Hope to express personality through unique
products
Customer information:

- 28-38 years old

- 90% of male users
- 170-185cm, 65-85kg
- Passionate Motorcyclist

Consumption habits:

- Product Quality over Price factor

- Clarify the purchase purpose and before purchasing have learned about products
- Prefer the natural position of naked bikes rather than supersport motorcycles

Hobby:

- Like to Ride (short ride > daily ride> long ride)*A naked bike is a “practical”
vehicle due to its versatile nature and user-friendly ergonomics
- Like outdoor activities or extreme sports
 USER POSITION | 800NK COMMUNICATION GUIDE

WHO WILL BE ATTRACTED BY 800NK?

Stronger Performance Satisfaction of Large-displacement Master Rider

Upgraded user from middle displacement(main The most valuable option: Same segment upgrade/substitute product:
group):
- Don’t have a lot of riding experience, want to - Already have extensive riding experience, the
- Have some riding experience, now looking for higher
directly change a large-displacement bike previous bike is uncompetitive in the markets
performance to safety a more mature riding’s need.
- Pay more attention to the additional attributes of the - Last generation of street bike
- Street bike users + some sport users
product: brand and user event - MT-07, F 900 R users/potential customers
- 450SR, 650NK user
- MT-03, 390 DUKE users
 | 800NK COMMUNICATION GUIDE
COMPARISON

Honda/Yamaha/Suzuki/KTM product-line of street bike

1290DUKE
COMPARISON
MT-10
- Mainstream brands have launched small, large, and

over 1000cc displacement street bikes. 600-800 CB1000R

displacement range products are provided to users’ GSX-S1000

12K Euro
upgrading options, pull down the entry level of

higher products, and achieve the mission of sales

GSX-S950
MT-09
growth.

CB650R
800NK — an all-new product 790DUKE

- New vs old (SOP/Tech) 8K Euro

- Large vs small (600-700 displacement) MT-07 CB750 GSX-8S
SV650 Hornet
- High value vs low value (entry level of around

1000cc product) CB500F

MT-03
CB300R

390DUKE
300-600cc 600-800cc Over 1000cc
 | 800NK COMMUNICATION GUIDE
COMPARISON

Yamaha MT-07 Suzuki GSX-S8 Honda CB750 Hornet 800NK

SOP 2022(New Generation) 2022 2022 2023

EURO V: 70kW/95HP@9000rpm
54kW/8750rpm 61kW/8500rpm 67.6kW/9500rpm NON-EURO V: 74kW/100.8HP@9000rpm
Max. power
(2-cylinder) (2-cylinder) (2-cylinder)
(2-cylinder)
EURO V: 81N.m@8000rpm
Max. torque 67N·m/6500rpm 78N·m/6800rpm 74.4N·m/7000rpm
NON-EURO V: TORQUE: 81N.m@8000rpm
Fuel tank 14L 14L 15.2L 15L

Curb Weight 184kg 202kg 190kg 186Kg/189kg

Compression
11.5:1 12.8:1 11.0:1 12.7:1
ratio
Seat height 805mm 810mm 795mm 795mm/820mm

Throttle form Mechanical throttle Electronic Electronic Electronic

ABS ● ● ● ●(BOSCH,ABS)

Clutch Multi-plate wet clutch Multi-plate wet clutch Multi-plate wet, slip clutch Multi-plate wet , slip clutch

Front:double, 298mm Front:double, Nissin, 310mm Front:double, Nissin, 296mm Front:double, J.JUAN,320mm
Brakes
Rear:single, 245mm Rear:single, 240mm Rear:single, 240mm Rear:single.JUAN, 260mm

Front:telescopic Front:Inverted suspension, Front:Showa Front:Inverted suspension (KYB), adjustable

Suspension
Rear:link type suspension Rear:Link type suspension Rear: monochock damper, pre-link swingarm Rear: KYB, adjustable

Riding Mode / 3 4 Sport 、 Street 、 Rain

Instrument Display and
TFT 5’’TFT 5’’TFT 5”/8’’TFT, CFMOTO RIDE
Functions
120/70 ZR17 120/70 ZR 17M / C 120/70 ZR 17M / C 120/70 R17 MAXXIS
Tire
180/55-ZR17 180/55 ZR 17M / C 160/60 ZR 17M / C 180/55 R17 MAXXIS

LED headlight/Honda smartphone voice control

Additional Quick Shift/LED projector lighting & turn signals TC/Quick shift Quick shift/LED Light/Keyless start/steering damper
system/TC
COMPARISON | 800NK COMMUNICATION GUIDE

Competitors

Main competitor Secondary competitor

800NK

CB750

MT-07

GSX-8S
CO MPARIS O N | 800NK COMMUNICATION GUIDE

CFMOTO 800NK vs YAMAHA MT-07

Model Features

Yamaha MT-07 800NK (EURO V) What does 800NK have?

54kW/8750rpm 70 kW/95 HP @ 9000rpm
(2-cylinder) (2-cylinder)
- Better power performance: Higher max and torque
- Better suspension brand: excellent vibration suppression
67N·m/6500rpm 81N·m/8000rpm
- Better electronic control system: electronic throttle, 3 riding modes,

Front suspension: Telescopic forks
Ø74mm
Rear suspension: Swingarm, (Link type
suspension)
Brake: Hydraulic disc
Fully-adjustable KYB suspension, front
Ø43mm upside down
Rear Ø74mm center aligned
Brake:J.JUAN
quick shifter, keyless start
- Connectivity and technological integrations: CFMOTO RIDE
Yamaha MT-07 review
- No electronic aids, quick shifter, or anti-hopping clutch
CO MPARIS O N | 800NK COMMUNICATION GUIDE

CFMOTO 800NK vs HONDA CB750 HORNET

Model Features

SHOWA suspension Honda selectable

2-cylinder engine torque control

Honda-CB750 Hornet 800NK (EURO V) What does 800NK have?

67.6kW/9500rpm 70 kW/95 HP @ 9000rpm
(2-cylinder) (2-cylinder)
- Better power performance: Higher max. power and torque
- Better feeling: excellent vibration suppression, adjustable suspension
74.4N·m/7000rpm 81N·m/8000rpm
- Connectivity and technological integrations: CFMOTO RIDE

Fully-adjustable KYB suspension,

- More comfortable design: 2132x810x1158mm, 800mm seat height
Front suspension: showa
front Ø43mm upside down

Rear suspension: monoshock

Rear Ø74 center aligned
Honda CB750 Hornet review
damper,pro-link swingarm
- Low seat height seat(795mm)
Brake:J.JUAN
Brake: Disc - Ride by wire throttle
- Front suspension not adjustable, rear suspension adjustable manually on
the pre load
CO MPARIS O N | 800NK COMMUNICATION GUIDE

CFMOTO 800NK vs SUZUKI GSX-8S

Model Features
Suzuki Intelligent ride
Parallel- twin engine Suzuki Clutch Assist System system

Suzuki GSX-8S 800NK (EURO V) What does 800NK have?

61kW/8500rpm 70 kW/95 HP @ 9000rpm
(2-cylinder) (2-cylinder) - Better power performance: Higher max. power and torque
78N·m/6800rpm 81N·m/8000rpm
- More sporty riding experience: lighter curb weight and adjustable front
Fully-adjustable KYB suspension,
Front suspension: Inverted telescopic
front Ø43mm upside down suspension

- Connectivity and technological integrations: CFMOTO RIDE

Rear suspension: Link type Rear Ø74 center aligned
- Larger dimensions: compare GSX-8S (2115x775x1105mm) have slime
Brake:J.JUAN
Brake:Nissin, Disc break appearance, 800NK (2132x810x1158mm) looks more muscular
CO MPARIS O N | 800NK COMMUNICATION GUIDE

ONE MESSAGE OF 800NK

Excellent design, powerful engine performance, comfortable ride feeling, and advanced interconnection

technology integration, make a brand new flagship product of CFMOTO --- 800NK.
PRODUCT
 | 800NK COMMUNICATION GUIDE
PRODUCT FEATURES

Zircon Black Nebula White

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 | 800NK COMMUNICATION GUIDE
SELLING POINTS

PRINCIPAL SELLING POINT

WORLD-CLASS ENGINE AND PERFORMANCE

MAX POWER MAX TORQUE

EURO V: 70 kW/95 HP @ 9000rpm EURO V: 81 Nm @ 8000 rpm
NON-EURO V: 74 kW/100.8 HP @ NON-EURO V: 81 Nm @ 8000 rpm
9000rpm
- Derived from the KTM engine platform, building a more powerful linear experience. The highest
crankshaft speed can reach 10500rpm. and the top speed can exceed 220km/h.
- The dual-balance shafts for excellent vibration suppression, and can reduce the transmission of engine
vibration to the frame at the same time, so that the engine can be used as a part of the frame's load-
bearing to achieve lightweight;
- 285° crankshaft angle brings nice sound waves;
- The air filter box with integrated air intake is positioned under the seat cushion, which is beneficial to
enhance intake efficiency and improve the convenience of maintenance.
 | 800NK COMMUNICATION GUIDE
SELLING POINTS

UNIQUE SELLING POINT

BIG IN PERFORMANCE LIGHTWEIGHT IN
CONTROL

800NK STD 800NK ADVANCED

186KG 189KG

- The shape of the fuel tank is muscular but ergonomic in proximity of the legs, and the
water tank guard plate is incorporated as the fairing. The overall appearance design is sharp
and full of sportiness
- Large displacement, strictly lightweight. The curb weight of the 800NK STD is 186kg, and
the curb weight of the high-end version is 189kg.
 | 800NK COMMUNICATION GUIDE
SELLING POINTS

UNIQUE SELLING POINT

CUSTOM RIDING MODES, FULL SCENE
EXPERIENCE
STREET
Powerful but not aggressive
Suitable for most road conditions
RAIN SPORT
Mild power output Fastest engine response
Suitable for slippery roads and Most sensitive accelerator
large-displacement beginners

- Thanks to the well tuned electronic throttle (ride-by-wire), on the 800NK are available three riding modes, whether aggressive or
smooth according to your habits;
- Fully-adjustable KYB suspension, front Ø43mm upside down, rear Ø74 center aligned. The sporty tuning style offers optimal support,
but without compromising comfort in any riding condition.
- The strong chrome-molybdenum alloy steel frame makes the bike lightweight while maintaining optimal rigidity balance, safety, and
stability. Man-vehicle integrated, easy to turn while riding ；
- The same high-performance tire as the KTM 790 DUKE, with high grip, high-speed stability, and durability. The lightweight
aluminum alloy wheels can effectively reduce the unsprung weight and bring good handling and agility.
- An optimal upright riding position is set to achieve a balance between the sportiness of aggressive riding and the comfort of daily
street riding.
- The 795mm standard seat height and narrow seat cushion make foots easier to touch the ground. Meanwhile, an optional 820mm seat
height is provided in the accessories to better meet the seat height requirements of different users.
 | 800NK COMMUNICATION GUIDE
SELLING POINTS

UNIQUE SELLING POINT

ALL-ROUND GUARANTEE, SAFETY CONFIGURATION IS HARSH TO
MILLISECONDS
ABS CF-SC SLIPPER CRUISE
CLUTCH CONTROL
- Ø320mm dual discs and 4 piston radial calipers, standard ABS, 60-0m braking in just 2s.
- Up and down shifter (800NK ADVANCED) improves the quality of shifting, frees the left
hand, and lets the user concentrate more on riding.
- CF-SC slipper clutch significantly improves downshifts, preventing the rear wheel from sudden
blocks and slipping when the vehicle brakes suddenly and decelerates
- Steering damper enhances the stability of high-speed riding, avoids front shaking, and reduces
the probability of speed wobble/speed shaking;
- Just use the external button to turn on the cruise control, which improves the riding comfort.
 | 800NK COMMUNICATION GUIDE
SELLING POINTS

UNIQUE SELLING POINT

INTELLIGENT EVOLUTION WITH THE BIGGER
SCREEN
CFMOTO RIDE 8-inch TFT IP6 OT
7 A
- The 8-inch TFT full-laminated display is equipped on the 800NK features an automotive-grade MCU, bringing clear
visual effects and smooth operations like an tablet. IP67 waterproof and dustproof, fully capable of serving as your second
mobile device (*The 800NK STD is equipped with a 5-inch TFT curved display, the same as 450SR);
- Full voice interaction system, no need to stop, just call “CFMOTO" to control the device on the vehicle. Meanwhile, it
also supports external button operation and glove touch, avoiding the cumbersome movements of putting on and taking
off gloves;
- Carplay screen projection: the display can be directly used as a mobile;
- Simple navigation for motorcycles: the display has a built-in motorcycle-specific map;
- Electronic fence: with a positioning system, it can set the vehicle activity area. If there is any abnormality, send an alarm
message to keep track of the vehicle dynamics at any time;
- OTA: no need in-store upgrade. The update software package will be pushed through the APP, and a new riding
experience can be opened only by online update.

SELLING POINTS
EXTENDED SELLING POINT
BEYOND IMAGINATION
BLUETOOTH KEY
*800NK ADVANCED only
- Keyless start: the Bluetooth key or the
authorized mobile bound to T-BOX can
be unlocked by approaching the vehicle;
- Intelligent vehicle finding: the vehicle
finding function covers a diameter of
15m and can customize the effects such
as flashing lights and whistles;
- Accompany you to home: the light
accompanies you in the dark, and it will
automatically turn off after getting off
the vehicle for 10s.
LIGHTING
- Automatic headlights: flowing
automatic headlights can intelligently
recognize changes in the environment,
and keep the road ahead bright at all
times;
- Ambient light (800NK ADVANCED):
positioned on the handlebar, can change
to different colors according to the state
of the vehicle.
| 800NK COMMUNICATION GUIDE
T-BOX (OPTIONAL)
- The T-BOX accurately realizes vehicle-
phone interconnection, can real-time
viewing of vehicle position, track,
itinerary, etc. through the APP, and
supports OTA upgrades to keep the
latest vehicle status.
SUMMARY

Powerful Reliable
- 800cc displacement engine derived from the - Standard ABS
KTM engine platform - CF-SC slipper clutch
- Dual-balance shafts and 285° crankshaft angle - Cruise control

Deft Smart
- Lightweight design - CFMOTO RIDE
- The 8-inch TFT full-laminated display
High-performance - IP67 waterproof and dustproof
- 3 riding modes - OTA
- Fully adjustable KYB suspension
- Chrome-molybdenum alloy steel frame All-rounder
- MAXXIS high-performance tire - Bluetooth key
- Lighting
- T-BOX
 CUTTING-EDGE TECHNOLOGIES
AGGRESSIVE AND DARING ATTITUDE TOWARD LIFE

PRECISION IS A VALUE IN LIFE AND DURING THE RIDE

 | 800NK COMMUNICATION GUIDE
VISUALIZATION

VISUAL-USE DYNAMICS TO HIGHLIGHT THE ULTIMATE SENSE OF SPORTINESS AND

PERFORMANCE
- Shooting style can refer to the KTM DUKE series, Ducati Streetfighter series.
- RIDING GEAR

•YES-leathers, motorcycle protective gear, track/street helmets,

•NO-half helmet, shorts;
- SCENARIOS

•YES-tracks, streets, highways, industrial wasteland, etc.,

•NO-idyllic scenery, amusement park
 | 800NK COMMUNICATION GUIDE
VISUALIZATION

WORDMARK
33
ACCESSORIES | 800NK COMMUNICATION GUIDE

ACCESSORI
ES
No. Name Photo No. Name Photo

1 Rear Seat 6 Enlarged Side Brace

2 Seat, Tall 7 Anti-drop Ballhead

3 Handlebar Mirrors 8 Raised Footrest (LH/RH)

4 Retrofit Clutch Lever 9 Lower Bellypan Fairing

5 Drop Bar / 10 Radiator Guard

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ACCESSORIES | 800NK COMMUNICATION GUIDE

APPAREL (Sample Display for Reference Only)

Helmet Riding Gloves Clothes

Clothes

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Chapter name | Presentation name
36
POS KIT | 800NK COMMUNICATION GUIDE

Exhibit Material Details （ Sample Display for Reference Only ）

- Hanging poster

- portable display/exhibition board

SAMPLE
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POS KIT | 800NK COMMUNICATION GUIDE

Exhibit Material Details （ TBC-Sample Display for Reference Only ）

SAMPLE
Name: Hanging Poster Name: Portable Display/Exhibition Board
Size: 2000*1200mm Size: 1800*800mm
Material: Aluminum Rod + Knife Material: Aluminum Base + Picture Textile Cloth
Scraping Cloth

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