RESTAUR

ANT
Yolla Wietanto​​
ABOUT US

At Contoso, we empower businesses

to foster collaborative thinking to
further drive workplace innovation. By
closing the loop on restaurant
management, we help businesses
streamline their point-of-sale
experience. ​

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 PROBLEM
MARKET GAP
Restaurants need new
software solutions but
are using old or
outdated tools and
services​
COSTS
Loss of potential income
by not offering new tools
for restaurant workers ​
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CUSTOMERS FINANCIALS
10% increase of POS New restaurant tools
efficiency prove that increased profits by $20
there’s a market for million in 2019 ​
simpler POS tools​
USABILITY
Service industry
professionals want
something that’s easy to
adopt and simple to use
for their restaurant​
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 CLOSE THE GAP
Solu
Our product makes
restaurant management
easier, and no other
product on the market
offers the same benefits​

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Restaurant managers
SOLUTION

TA R G E T A U D I E N C E

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C O S T S AV I N G S
Reduce costs for client by
helping restaurants gauge
their inventory and
reservations ​
EASY TO USE
A simple product that
gives restaurants the
information they need in
order to make informed
staffing decisions ​

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PRODUCT OVERVIEW

UNIQUE FIRST TO MARKET

Only product First beautifully
specifically dedicated designed product that's
to the restaurant both stylish and
industry functional​

TESTED AUTHENTIC
Conducted testing with Designed with the help
restaurants in the area and input of restaurant
and service workers in
the field ​

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Ben PRODUCT BENEFITS

Simple and efficient to use​

Quick customer service assistance​

Free 90-day customer service phone number​

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Comp
ny
COMPANY OVERVIEW
BUSINESS MODEL

R E S E A R C H​

We based our research on market trends and

data from over 1,000 restaurants ​

ABSTRACT

We believe managers need new industry tools to

help run their restaurants ​

DESIGN

Minimalist design and easy to use ​

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 $3 B
Mar
ket
Opportunity to build​
Fully inclusive market​
Total addressable market ​
$2B
Freedom to invent​
Selectively inclusive market ​
Serviceable available market​
MARKET OVERVIEW

$1B
Few competitors​
Specifically targeted market ​
Serviceable obtainable market​

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 MARKET COMPARISON

$3B $2B $1B

OPPORTUNITY TO BUILD​ FREEDOM TO INVENT​ FEW COMPETITORS​

Addressable market ​ Serviceable market​ Obtainable market ​

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OUR COMPETITION

CONTOSO

industry tools on the market ​

Co
mp
Our product is priced below that of other restaurant

Simple and easy to use product, compared to the

complex tools of the competitors ​

Affordability is the main draw for our consumers to our

COMPETITORS
Company A​
Product is more expensive​

Companies B & C ​
Product is expensive and inconvenient to use ​

Companies D & E​
product​ Product is affordable, but inconvenient to use

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COMPETITION

CONVENIENT

A CONTOSO

E X P E N S I V E​ AFFORDABLE

B
E
D
C

I N C O N V E N I E N T​

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 GROWTH STRATEGY
How we’ll scale in the future​

FEB M AY OCT
20XX 20XX 20XX

Roll out product to local Release the product to the Gather feedback from the
restaurants to help regional businesses and restaurant community to
establish the product​ monitor stock trends in expand availability of the
the restaurant industry​ product​

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 TRACTION
Forecasting for success​

KEY METRICS R E V E N U E B Y Y E A R​

$40,000
GROSS NET
CLIENTS ORDERS
AV E N U E REVENUE
$30,000
20XX​ 10​ 1100​ $10,000​ $7,000​

$20,000
20XX​ 20​ 200​ $20,000​ $16,000​

20XX​ 30​ 300​ $30,000​ $25,000​ $10,000

20XX​ 40​ 400​ $40,000​ $30,000

$0
20XX 20XX 20XX 20XX

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2-YEAR ACTION PLAN

Supply Run focus Gather

volunteers​ groups​ feedback​

20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Test with Regional Deliver to

restaurants​ launch​ consumers​

20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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 FINANCIALS

YEAR 1 YEAR 2 YEAR 3

Income ​

Use r s​ 5 0 ,00 0​ 4 0 0,0 0 0​ 1 ,6 00 ,0 0 0​ ​

Sales​ 5 0 0,0 0 0​ 4 ,0 00 ,0 0 0​ 1 6 ,00 0 ,0 00​ ​

Av e r ag e Pr ic e p er Sale​ 7 5​ 8 0​ 9 0​ ​

Rev e n u e @ 1 5 %​ 5 ,6 25 ,0 0 0​ 4 8 ,00 0 ,0 00​ 2 1 6,0 0 0 ,00 0​ ​

G RO SS P RO F IT ​ 5 ,6 25 ,0 0 0 ​ 4 8 ,00 0 ,0 00 ​ 2 1 6,0 0 0 ,00 0 ​ ​

E x p en se s​ ​ ​ ​ ​

Sales & Ma r k etin g​ 5 ,0 62 ,5 0 0​ 3 8 ,40 0 ,0 00​ 1 5 1,2 0 0 ,00 0​ 7 0 %​

Cu sto m e r Se rv ice​ 1 ,6 87 ,5 0 0​ 9 ,6 00 ,0 0 0​ 2 1 ,60 0 ,0 00​ 1 0 %​

Pr o d u ct Dev elo p m en t​ 5 6 2,5 0 0​ 2 ,4 00 ,0 0 0​ 1 0 ,80 0 ,0 00​ 5 %​

Rese ar ch​ 2 8 1,2 5 0​ 2 ,4 00 ,0 0 0​ 4 ,3 20 ,0 0 0​ 2%

TO TAL EXP ENSES ​ 7 ,5 93 ,7 5 0 5 2 ,80 0 ,0 00 1 8 7,9 2 0 ,00 0

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 TAKUMA HAYASHI​​
President​
Tea
m MEET THE TEAM

MIRJAM NILSSON​
Chief Executive Officer
FLORA BERGGREN​​
Chief Operations Officer
RAJESH SANTOSHI​​
VP Marketing

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 THE FULL TEAM

TA K U M A H AYA S H I​ M I R J A M N I L S S O N​​ F L O R A B E R G G R E N​​ R A J E S H S A N T O S H I​​

President​ Chief Executive Officer​ Chief Operations Officer​ VP Marketing​

G R A H A M B A R N E S​ R O WA N M U R P H Y​ E L I Z A B E T H M O O R E​ R O B I N K L I N E​
SEO Strategist​ Product Designer​ Content Developer​ team

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 FUNDING

$12K $14K $32K $82K

ANGEL
R E TA I L S A L E S ​ INVESTMENTS​ CASH​ SHARES​
Revenue obtained from Amount obtained through Liquid cash we have on hand ​ Number of shares converted
restaurant online market ​ other investors ​ into USD​

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 At Contoso, we believe in giving 110%. By improving the tools of
restaurant management, we help businesses streamline their point-of-sale
SUMMARY experience. We thrive because of our market knowledge and a great team
behind our product. As our CEO says, "Efficiencies will come from
proactively transforming how we do business."​

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 THANK YOU

Mirjam Nilsson​​

206-555-0146​

mirjam@contoso.com​

www.contoso.com​

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