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1 5 2 Stakeholders
1 5 2 Stakeholders
1 5 2 Stakeholders
1.5.2 Stakeholders
Learning Outcomes
• Identify the main internal and external
stakeholder groups
• Explain the objectives of different stakeholder
groups
• Use examples to illustrate how these objectives
might conflict
What is a Stakeholder
• Any individual or organisation or group that is
interested in or affected by activities of a business
Internal
Stakeholders Government
Lenders Employees
Shareholders
Competitors Managers Special
Interest
Groups
Media
Task
• Stakeholder worksheet.
• Look at the different businesses and identify who
the stakeholders are likely to be
Stakeholder Task - Group
Fill in the sheet about the 8 different stakeholder
groups
• Who are you? – Definition
• What do you want? (Top 3 wants)
• What will happen if your needs are not met?
Meeting Stakeholder needs
• Look at your filled in sheets
• Which stakeholder groups
are likely to have interests
that ‘conflict’
• Is it possible to keep all
stakeholders happy all of
the time?
• Which stakeholder group is
the most important?
Video
• Watch the video ‘Stakeholder conflicts’