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7 The Power of Media and Information
7 The Power of Media and Information
Learning Objectives:
1. What is Media?
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Media and Information Literacy
Activity 2: BOARDWORK
MEDIA AND INFORMATION
OPPORTUNITIES CHALLENGES
• Faster and “free” • Fake news in social
communication via media.
Messenger and Viber-
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Activity 2: BOARDWORK
OPPORTUNITIES
MEDIA AND
INFORMATION
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Media and Information Literacy
Activity 2: BOARDWORK
Challenges
MEDIA AND
INFORMATION
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Activity 2: Recitation
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Media and Information Literacy
1.Economy
2.Education
3.Social Sciences
4.Politics
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As a commercial
industry, the media earns
profit through
advertisement.
Advertisers pay for air-
time or ad-space in media
platforms to reach or
Ratings= Revenues. promote their goods or
services to media’s
audience.
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Ratings Revenues
It is a colloquial term for The business dictionary
audience measurement that defines revenue as income
influence timing, placements generated from the sale of
and markets for media content goods or services, or any other
and advertising (Balnaves, use of capital or assets,
O’Regan, & Goldsmith, 2011). associated with the main
Ratings determine the number operations of an organization
of people who watches, listens before any costs or expenses
to or reads a particular are deducted.
content.
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In Facebook
In Youtube
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Media and Information Literacy
On Television
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Media and Information Literacy
Through information
dissemination, promotion of
development advocacies, and
providing a medium for social
interaction among
communities, these types of
programs pave the way for a
positive social change.
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Media and Information Literacy
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Media and Information Literacy
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