COURSE INTRODUCTION

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International Marketing
Lecturer: MBA. Nguyễn Thị Hồng
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 1.1. GENERAL INFORMATION

Course: International Marketing. Code: 704014.

Department: Marketing.
Faculty of Business Administration.
Ton Duc Thang University.
Lectuerer: MBA. Nguyen Thi Hong

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 1.2. COURSE OBJECTIVES

 Knowledge: An understanding of the basic

knowledge of international marketing; learn the
diferrence of culture, political, social.
 Skill: Developing the ability to gather information,
cross-cultural competences, analytical skills, review
and evaluate the international marketing strategy in
organization, implementing and evaluating skills.

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 1.2. COURSE OBJECTIVES

 Mindset: Utilize independent critical thinking

and applied learning skills to develop an
international marketing orientation in terms of a
chosen market context.
 Attitue: actively and effectively approach and
solve the problem of international marketing.

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 1.3. CONTENTS

Chapter 1: Introduction to international marketing.

Chapter 2: The international environment.
Chapter 3: Researching international markets.
Chapter 4: International market selection and entry.

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 1.3. CONTENTS

Chapter 5: Products and services for international market.

Chapter 6: Pricing in international markets.
Chapter 7: Global distribution and logistics.
=> Cuộc chiến thuế quan
Chapter 8: International marketing communications

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 1.4. LEARNING MATERIAL

[1] Stegemann, Nicole, CatherineSutton - Brady, Ilkka

Ronkainen, Tim Beal and Michael R. Czinkota, 2014,
International Marketing: 3rd Asia – Pacific Edition,
Cengage Learning Australia, Australia.
[2] Warren J. Keegan, Mark C. Green, 2015, Global
Marketing 8th Edition, Pearson, United States.
[3] Richard Fletcher and Heather Crawford, 2014,
International Marketing: An Asia – Pacific Perspective
6th Edition, Pearson, Australia.

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 1.5. ASSESSMENT SUMARY

10%: Case presentation – Group assessment.

20%: Case studies – Individual assessment.
20%: Midterm.
50%: Report.

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 CAMPUS LECTURER

Name:
Faculty:
Phone:
Email:
Contact hours:

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 THANKS!

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