Introducción a la lógica

Camila Lumberas Hurtado

Danna Sophia Lozano Sepúlveda
Maria Fernanda Vazquez Ortiz
Barbara Michelle Aguirre Ramón
Anahi Calvillo Venegas
 Definición nominal

El sentido ordinario de la palabra “Lógica” se refiere a lo que es

congruente, ordenado y bien estructurado.

Viene del griego ‘logos’ que tiene el significado clásico de: pensamiento,
idea, espíritu, razón.

La lógica es pues, la ciencia de los pensamientos y de la razón.

2
 Niveles de lógica

Natural Científica
Como una serie de conocimientos
Aptitud que todos poseen para
teóricos y una técnica que
pensar correctamente con
posibilita el perfeccionamiento de
orden, ilacion y coherencia.
la lógica natural.
 Definicion real:

“La lógica es la ciencia de los

pensamientos en cuanto a sus formas
mentales, para facilitar el raciocino
correcto y veradero”
 01 02
Ciencia
Conocimeinto cierto de las cosas por sus Estudia
Su losconstituido
objeto está pensamientos
por los
causas. Exactitud, solidez, pensamientos que son la representación
universabilidad,la necesidad y mental de un objeto.
sistematizacion.

03 04
Formas mentales Finalidad
Es el modo o estructura que guardan los Facilitar el racioncino
pensamientos en la mente. Hay tres formas corrrecto y verdadero
básicas: la idea, el juicio y el raciocinio.
 Finalidad
Ayudar a la mente a pensar con mayor corrección, claridad, orden, profundidad e ilación.

● Elaboracion de pensamientos claros: Directos, iluminados y facilmente accesibles.

● Hilavanar pensamientos: Las concluciones obtenidas estan entrelazadas con otros

pensamientos originalmente dados.

● Extraer lo que estaba implicito en el dato explícito.

● Instrumento para descubrir sofismas.

 ¿Qué es el silogismo?

Es un razonamiento en el que dadas ciertas cosas (las primisas), resulta necesariamente otra (la
conclusión), por el hecho de ser dadas aquellas.

Básicamente es una una argumentación que consta de tres proposiciones, de tal manera ligadas entre
sí, que dadas las primeras, es necesario que se dé la tercera. Para el antecedente, consiguiente,
premisas y consecuencia.
Características
Materia del
MATERIA REMOTA: Designa a los tres términos que
silogismo consta. Estos están en los tres términos llamados: Término
mayor, medio, menor.

MATERIA PRÓXIMA: Se refiere a las tres

proposiciones, oraciones o enunciados, estas
hacen referencia a las oraciones, proposiciones o
juicios que se extienden o abarcan a toda una
serie de conceptos.
01
Our company
You can enter a subtitle here if you need it
 A brief story
Mercury is the closest planet to the Sun and
the smallest one in the entire Solar System.
This planet's name has nothing to do with the
liquid metal, since Mercury was named after
the Roman messenger god. Despite being
closer to the Sun than Venus, its temperatures
aren't as terribly hot as that planet's. Its
surface is quite similar to that of Earth's
Moon, which means there are a lot of craters
and plains
Speaking of craters, many of them were
named after artists or authors who made
significant contributions to their respective
fields. Mercury takes a little more than 58
days to complete its rotation, so try to
imagine how long days must be there! Since
the temperatures are so extreme, albeit not as
extreme as in Venus, and the solar radiation is
so high, Mercury has been deemed to be non-
habitable for humans
 Our evolution

2005 2008 2010

01 02 03
Jupiter is the biggest planet Venus is the second planet Despite being red, Mars is
of them all from the Sun a very cold place

12
 Our evolution

2012 2018

And still going

strong!

04 05
Mercury is the closest Neptune is the farthest
planet to the Sun planet from the Sun

13
 What sets us apart?

Mercury Mars
It’s the closest planet to the Despite being red, Mars is
Sun and the smallest one in actually a cold place. It’s
the Solar System full of iron oxide dust
Venus
Venus has a beautiful name
and is the second planet
from the Sun
 Guiding principles

Neptune Mercury
Neptune is the farthest planet Mercury is the closest planet
from the Sun to the Sun

Jupiter Mars
Jupiter is the biggest planet in Despite being red, Mars is a
the Solar System very cold place

Venus
Venus has a beautiful name and
it’s very hot
 “This is a quote, words
full of wisdom that
someone important said
and can make the reader
get inspired.”

—Someone Famous
How do we do it?
Idea
Mercury is the closest planet
to the Sun and the smallest of
them all

Strategy
Venus has a beautiful name
and is the second planet from
the Sun

Action
Despite being red, Mars is
actually a cold place. It’s full
of iron oxide dust
 What do we offer?
25% 45%

Events Social media

Despite is red, Mars is Neptune is very far
actually very cold away from the Sun

20% 10%

Web design SEO/SEM

Saturn is a gas giant Earth is the only planet
with several rings with life

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 02
Market analysis

You can enter a subtitle here if you need it

 Market share
First Second
quarter quarter

Mercury Venus
It’s the closest Venus has very high
planet to the Sun temperatures

Jupiter Saturn
Jupiter is a very big Saturn is a gas giant
planet with rings

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here

20
 Buyer persona profile
Motivations Goals

Nature 01
Venus is the second planet
from the Sun
Photography

Traveling
Despite being red, Mars is a
02
very cold place

Buying preferences Use of social media

Mercury is the closest planet to
03
43% the Sun
37% 25%
20%

Online Phone Store 75% Facebook

Earth is the third planet from
the Sun
04

Instagram

21
Buyer journey

Awareness
Jupiter is a gas giant and the biggest planet
in the Solar System

Consideration
Mercury is the closest planet to the Sun
and the smallest one of them all

Decision
Venus has a beautiful name and is the
second planet from the Sun

22
 Sales funnel

Awareness
Mercury is the closest
planet to the Sun
Interest
Jupiter doesn’t have a
solid surface Decision
Saturn is composed of
hydrogen and helium
Purchase
Saturn was named after
a Roman god

23
 Competitor analysis

Saturn Mercury Venus Neptune

1 2 3 4

Saturn is a gas giant Mercury is a very Venus is the second Neptune is very far
with beautiful rings small planet planet from the Sun away from us

24
Detailed competitor analysis

Neptune Venus
Neptune is very far Venus has extremely
away from us high temperatures

Jupiter Saturn
It’s the biggest planet in Saturn is a gas giant and
the Solar System has several rings
 SWOT analysis
Weaknesses Threats
Neptune is very far away Saturn is composed of
from us hydrogen and helium

Strengths Opportunities
Jupiter is the biggest Venus is the second planet
planet of them all from the Sun

26
 Goals

12.5% 25% 25% 15% 22.5%

Goal 1 Goal 2 Goal 3 Goal 4 Goal 5

Saturn has several Mercury is a Venus is a very Earth is the planet Neptune is far
rings small planet hot planet with life away from us

27
 Key action items
First Quarter Second Quarter Third Quarter

You can describe your You can describe your items You can describe your
Key action 1 items here here items here

You can describe your You can describe your items You can describe your
Key action 2 items here here items here

You can describe your You can describe your items You can describe your
Key action 3 items here here items here

You can describe your You can describe your items You can describe your
Key action 4 items here here items here
 Marketing budget

Day 1 Day 2 Day 3 Day 4 Day 5

Saturn has several Mercury is a Venus is a very Earth is the planet Neptune is far
rings small planet hot planet with life away from us
 Budget

30% 20%

Neptune is the farthest planet Mercury is the closest planet to

from the Sun 100% the Sun

10% 40%

Jupiter is the biggest planet in Despite being red, Mars is a

the Solar System very cold place
 KPI overview
Productivity

50% 75%

Mercury is the closest Mars is a cold Jupiter is a

Outreach planet to the Sun planet gas giant
 Performance analysis
Outreach Compliance rate
Despite is red, Mars is a very cold place Saturn is a gas giant with several rings

10,000
Mercury is small

35,000
Venus is hot

75
55,000
25
Earth is blue Mars is cold Jupiter is big
% %
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Our team

Sofia Hill Kaliyah Harris

You can speak a bit about this You can speak a bit about this
person here person here
 More coworkers

Susan Bones Timmy Jimmy Jenna Doe

You can speak a bit about this You can speak a bit about this You can speak a bit about this
person here person here person here
 Organizational chart
CEO

Tom Kim Kaliyah Harris

Jupiter is the biggest Mercury is the smallest
planet of them all planet of them all

Sofia Hill Lisa Doe John Bones Lea Smith

Saturn is a gas giant Despite is red, Mars Neptune is very far Pluto is considered a
with rings is very cold away from us dwarf planet

35
Marketing for a New Yorker

Do you know what helps you make your point

clear? Lists like this one:

● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!

And the most important thing: the audience

won’t miss the point of your presentation
What is important in a marketing plan?

Mercury
It is the closest planet to the
Sun and the smallest one in the
Solar System—it’s only a bit
larger than the Moon
Venus
Venus has a beautiful name and
is the second planet from the
Sun. It’s hot and has a
poisonous atmosphere
 03
Goals & strategy

You can enter a subtitle here if you need it

 Short term goals

Mars Venus Neptune

Mars is actually a very Venus has extremely It is the farthest planet
cold place high temperatures from the Sun

Mercury Saturn Jupiter

It’s the closest planet to Saturn is a gas giant Jupiter is the biggest
the Sun with several rings planet of them all
 Average New Yorker

Interests Personality Insights

● Arts ● Outgoing “Mercury is the
● Traveling ● Extrovert closest planet to the
● Cinema ● Intelligent Sun”
● Running ● Funny
● Gastronomy ● Party man
“Despite being red,
Mars is actually
cold”
Name: John Lee
Age: 30 years old
Lives: New York “Saturn is a gas
Education: Advertising A team Professional at giant planet with
Job: Photographer Active person
member work several rings ”

40
Awesome
words
A picture is worth a
thousand words
A picture
always
reinforces the
concept

Images reveal large amounts of data, so

remember: use an image instead of a long text.
Your audience will appreciate it
4,498,300,000
Big numbers catch
your audience’s attention
 New Yorker in advertising

25% 50% 75%

Social networks Newspaper Television

Mercury is the closest planet Venus has a beautiful name Despite being red, Mars is
to the Sun and the smallest and is the second planet actually a cold place. It’s full
one of them all from the Sun of iron oxide dust
 +495,755
Number of people employed in NYC’s creative sector

+60,500
Number of non-American employed in NYC’s creative sector

+25,225
Number of American employed in NYC’s Advertisement companies
Computer
mockup
You can replace the image on the
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Tablet mockup

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 Marketing planning

Day 1 Day 2 Day 3 Day 4

Saturn is a gas giant Mercury is a very Venus is the second Neptune is very far
with beautiful rings small planet planet from the Sun away from us
 04
Content plan
You can enter a subtitle here if you need it
Social media strategy

01 Define
Saturn is a gas giant with rings

02 Develop
Neptune is very far away from us

03 Measure
Despite is red, Mars is a cold place

04 Control
Earth is the only planet with life
A picture is worth a
thousand words
Our proposal

Project name
Saturn is a gas giant planet
and has several rings. It is
composed mostly of both
hydrogen and helium

Client Coffee Avenue

Area Social media
Date 11/11/20XX
 Project planner

Phases Jan Feb Mar Apr May Jun

1 Jan-10 Feb
Phase 1

11 Feb-10 Mar
Phase 2

20 Feb-5 Abr
Phase 3

22 Abr-30 Jun
Phase 4

55
 Detailed schedule
Task 1
Neptune is very far away from the Sun

Task 2
Mercury is a very small planet Task 3
Saturn has several rings

JAN FEB MAR APR MAY JUN

Task Description Date State
Task 1 Jupiter is the biggest planet of them all Jan 1 - Mar 15 Finished

Task 2 Despite is red, Mars is actually very cold Feb 1 - Apr 30 In progress

Task 3 Saturn is a gas giant with several rings May 15 - Jun 30 Delayed
 Marketing achievement

Achievement Results
Mars is very cold
50%
Jupiter is a gas giant

Goal 1 Goal 2 70%

Saturn is a gas giant Mercury is a very Venus is very hot
with several rings small planet 90%
 Price strategy

$100 $200 $300

Mercury is the closest Venus has a beautiful name Despite being red, Mars is
planet to the Sun and a and is the second planet actually a cold place. It’s
very small planet from the Sun full of iron oxide dust

Basic Profesional Premium


Product
● Jupiter is a gas giant
● Saturn has rings
● Neptune is an ice giant
● Mars is a cold planet
Place
● We all live on Earth
● Venus is a hot planet
● Mercury is very small
● Mars is a red planet
Marketing mix
Price
● Jupiter is a big planet
35% 25% ● Saturn is a gas giant
● Earth has life
● Venus is a hot planet
Promotion
● Mars is made of basalt
15% 25% ● Jupiter is big
● Pluto is a dwarf planet
● Mercury is small
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