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Quantitative Research Methods and Design Week 1
Quantitative Research Methods and Design Week 1
• The subgroups are called strata and the sample drawn from each
strata is proportionate to the propsrtions of the strata in the sample
• – Systematic sampling is an easier procedure than random sampling when you have
a large population and the names of the targeted population are available.
• Systematic sampling involves selection of every nth (i.e., 5th) subject in the
population to be in the sample.
• Suppose you had a list of 10,000 voters in your area and you wished to sample 400
voters for research
• We divide the number in the population (10,000) by the size of the sample we wish
to use (400) and we get the interval we need to use when selecting subjects (25).
• In order to select 400 subjects, we need to select every 25th person on the list.
Ethics of Research
• Students are asked to rate a lesson immediately after class, but there are
only a few minutes before the next class begins (problem with
administration).
• Students are asked to keep self-checklists of their after school activities,
but the directions are complicated and the item descriptions confusing
(problem with interpretation).
VALIDITY
⚫ Survey is in an instrument to collect data that describes one or more characteristics of a specific
population.
⚫ Survey data are collected by asking members of population a set of questions via a Questionnaire or
an Interview.
⚫ Descriptive research requires attention to the selection of an adequate sample and an appropriate
instrument.
Research Design
• Longitudinal
• Collects data at more than one time to measure growth or change
Conducting Descriptive Research
⚫ It requires a collection of standardized quantifiable information from all
members of a population or sample .
• Is a written
Questionnaire collection of self
report questions to
be answered by
selected group of
research
participants.
• Is an oral ,in-
Interview person question
and answer session
between a
researcher and
individual
respondent.
Constructing The Questionnaire
⚫ A Questionnaire should be attractive ,brief and easy to respond .
⚫ No item should be included that does not directly relate to the objective
of the study.
⚫ Structured or closed ended should be used.
⚫ Common structured items used in questionnaire are scaled items , ranked
items and checklists.
⚫ In an Unstructured item format respondents have complete freedom of
response but often are difficult to analyze and interpret.
Each question should focus on :
Questionnaire should
begin with general,
Non threatening Avoid leading questions
questions.
Pilot Testing
⚫ The questionnaire should be tested by respondent who are similar to
those in the sample of the study.
⚫ Pilot testing provides information about deficiencies as well as
suggestions for improvement.
⚫ Omission or unclear or irrelevant items should be revised.
⚫ Pilot testing or review by colleagues can provide a measure of content
validity.
Cover Letter
⚫ Every mailed or Emailed questionnaire must be accompanied by cover
letter that explains What is being asked and why is being asked.
⚫ The cover letter should be brief, neat and addressed to the specific
individual.
Selecting Participants
⚫ Participants should be selected using an appropriate sampling technique.
⚫ The researcher should ensure that the identified participants should have
the desired information and must be willing to share it .
Distributing the Questionnaire
⚫ Questionnaires are usually distributed via one of five
approaches:
Personal
interview
administration
Tabulating Questionnaire responses
⚫ The simplest way to present the result is to indicate the percentage of
respondents who selected each alternative for each item.
⚫ However analyzing summed items clusters-groups items focused on the
same issues is more useful , meaningful and reliable.
⚫ Comparison can be investigated in the collected data by examining the
responses of different sub-groups in the sample (male/female).
Results
• CORRELATIONAL RESEARCH
Correlational Research
Positive correlation
decrease in the other. For example, the amount of money that a person
Weight
Weight
of B
Weight A linear
of A
relationship
Height
Height Height
of A of B
High Degree of positive correlation
• Positive relationship
r = +.80
Weight
Height
Degree of correlation
• Perfect Negative Correlation
r = -1.0
TV watching
per
week
Exam score
Degree of correlation
• No Correlation (horizontal line)
r = 0.0
IQ
Height
Advantages of Scatter Diagram
While if the sign is -ve this means an inverse or indirect relationship (which means an increase in one variable is associated with a decrease in the
other).
⮚The value of r ranges between ( -1) and ( +1)
⮚The value of r denotes the strength of the association as illustrated
by the following diagram.
• If r = l = perfect correlation.
• How to compute simple correlation co-efficient
Advantages of Pearson’s Coefficient
1.Prediction
• If two variables are known to be related in a systematic way, then it is
possible to use one variables to make accurate prediction about to other.
For Example Carrots cause good eyesight .But sometime the prediction is
not perfectly accurate .For Example College admissions officers can make
a prediction about the potential success of each applicant.
CONTINUE,,,,,,,,,,,,
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
Suppose a researcher wished to investigate the effect of praise on reducing disruptive
behavior over many days.
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Suppose a researcher wished to investigate the effect of praise on reducing disruptive
behavior over many days. First she would need to establish a baseline of how
frequently the disruptions occurred.
Baseline
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Suppose a researcher wished to investigate the effect of praise on reducing disruptive
behavior over many days. First she would need to establish a baseline of how
frequently the disruptions occurred. She would measure how many disruptions
occurred each day
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Suppose a researcher wished to investigate the effect of praise on reducing disruptive
behavior over many days. First she would need to establish a baseline of how
frequently the disruptions occurred. She would measure how many disruptions
occurred each day
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Suppose a researcher wished to investigate the effect of praise on reducing disruptive
behavior over many days. First she would need to establish a baseline of how
frequently the disruptions occurred. She would measure how many disruptions
occurred each day
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Suppose a researcher wished to investigate the effect of praise on reducing disruptive
behavior over many days. First she would need to establish a baseline of how
frequently the disruptions occurred. She would measure how many disruptions
occurred each day
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Suppose a researcher wished to investigate the effect of praise on reducing disruptive
behavior over many days. First she would need to establish a baseline of how
frequently the disruptions occurred. She would measure how many disruptions
occurred each day
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Suppose a researcher wished to investigate the effect of praise on reducing disruptive
behavior over many days. First she would need to establish a baseline of how
frequently the disruptions occurred. She would measure how many disruptions
occurred each day for several days.
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Suppose a researcher wished to investigate the effect of praise on reducing disruptive
behavior over many days. First she would need to establish a baseline of how
frequently the disruptions occurred. She would measure how many disruptions
occurred each day for several days. In the example below, the target student was
disruptive seven times on the first day
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Suppose a researcher wished to investigate the effect of praise on reducing disruptive
behavior over many days. First she would need to establish a baseline of how
frequently the disruptions occurred. She would measure how many disruptions
occurred each day for several days. In the example below, the target student was
disruptive seven times on the first day, six times on the second day
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Suppose a researcher wished to investigate the effect of praise on reducing disruptive
behavior over many days. First she would need to establish a baseline of how
frequently the disruptions occurred. She would measure how many disruptions
occurred each day for several days. In the example below, the target student was
disruptive seven times on the first day, six times on the second day, and seven times
on the third day.
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Once a baseline of behavior has been established (when a consistent pattern
emerges with at least three data points), the intervention begins.
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Once a baseline of behavior has been established (when a consistent pattern
emerges with at least three data points), the intervention begins. The researcher
continues to plot the frequency of behavior
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Once a baseline of behavior has been established (when a consistent pattern
emerges with at least three data points), the intervention begins. The researcher
continues to plot the frequency of behavior while implementing the intervention of
praise.
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
In this example, we can see that the frequency of disruptions decreased once praise
began.
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
In this example, we can see that the frequency of disruptions decreased once praise
began. The design in this example is known as an A-B design.
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
In this example, we can see that the frequency of disruptions decreased once praise
began. The design in this example is known as an A-B design. The baseline period is
referred to as A
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
In this example, we can see that the frequency of disruptions decreased once praise
began. The design in this example is known as an A-B design. The baseline period is
referred to as A and the intervention period is identified as B.
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
In this example, we can see that the frequency of disruptions decreased once praise
began. The design in this example is known as an A-B design. The baseline period is
referred to as A and the intervention period is identified as B.
A B
Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Another design is the A-B-A design. An A-B-A design (also known as a reversal
design) involves discontinuing the intervention and returning to a baseline.
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Another design is the A-B-A design. An A-B-A design (also known as a reversal
design) involves discontinuing the intervention and returning to a baseline.
A B A
Baseline Praise Baseline
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Sometimes an individual’s behavior is so severe that the researcher cannot wait
to establish a baseline and must begin with an intervention. In this case, a B-A-B
design is used. The intervention
Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Sometimes an individual’s behavior is so severe that the researcher cannot wait
to establish a baseline and must begin with an intervention. In this case, a B-A-B
design is used. The intervention is followed by a baseline
Praise Baseline
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Sometimes an individual’s behavior is so severe that the researcher cannot wait
to establish a baseline and must begin with an intervention. In this case, a B-A-B
design is used. The intervention is followed by a baseline followed by the
intervention.
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Sometimes an individual’s behavior is so severe that the researcher cannot wait
to establish a baseline and must begin with an intervention. In this case, a B-A-B
design is used. The intervention is followed by a baseline followed by the
intervention.
B A B
Praise Baseline Praise
8
7
Frequency of disruptions
6
5
4
3
2
1
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Day
Regardless of the research design, the line graphs used to illustrate the data
contain a set of common elements.
Baseline Praise
8
7
Condition change line
Frequency of disruptions
6
5
4
3
2 Ordinate Data points
Data path
1
Abscissa
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Unit of time Day Measure of time
Causal Comparative Research
In causal comparative research the researcher attempts to determine
the cause or reason, for existing differences in the behaviour or status
of groups or individuals.
pg2
► Control procedure:
Lack of randomization, manipulation and control all are sources of
weakness in a
causal comparative design.
pg8
Causal-Comparative Correlational
► Typically compare 2 or more ► Requires a score on each variable
groups of subjects for each subject.
Causal-comparative Experimental
► No manipulation of the variables. ► The independent variable is
manipulated.
► Problem Formulation
► Select the sample of individuals to be studied.
► Instrumentation- achievement tests, questionnaires, interviews, observational devices,
attitudinal measures…there are no limits…
The design
► The basic design is to select a group that has the independent variable and select another
group of subjects that does not have the independent variable.
► The 2 groups are then compared on the dependent variable.
Internal Validity
► Threats
► Oftentimes subject bias occurs
► Location
► Instrumentation
► Loss of subjects
Data Analysis
www.mnstate.edu/wasson/ed603/ed603lesson12.htm
www.faculty-staff.ou.edu/B/Nancy.H.Barry-1/cause.html