INTERNAL FACTOR EVALUATION (IFE) MATRIX

CRITICAL FACTORS Weight Rating Score

Features 0.15 4 0.6
Numbers of Billers 0.14 3 0.42
Numbers of Agents 0.105 3 0.315
Transaction Accommodations 0.11 4 0.44 2.82
STRENGTHS Request and Complaints 0.125 3 0.375
Convenience 0.13 4 0.52
Social and Environmental Program 0.02 3 0.06
Financial Literacy Program 0.03 3 0.09

Partnered Stores/merchant 0.14 1 0.14

WEAKNESSES Virtual and Physical Cards 0.05 2 0.1 0.24

Total 1.0 3.06

 CONCLUSIONS AND RECOMMENDATIONS

As shown in the Internal Factor Evaluation (IFE) Matrix, the group concluded that Gcash handled its strengths
and weaknesses very well as it has a total score of 3.06. Of all e-wallets providers in the Philippines, Gcash has
the highest number of features in the current market. However, the e-wallet market in this current situation is
fragile. All e-wallet has almost identical features; its differentiation only relies on what features are unique and
how convenient it is to use the application. It must be easy to use with a good and user-friendly interface so the
customers will have fewer errors in their navigation of the features. We would like to recommend that GCASH,
must continue to innovate in developing its features and optimizing its service. Also, scaling up operation and
increasing its partnered store and merchants would help Gcash expand and go beyond the extra mile. Lastly,
people nowadays are looking for a fast and hustle-free transaction. Increasing convenience and empowering
customers' financial transactions will enable Gcash to stand out against its competitors.
 EXTERNAL FACTOR EVALUATION (EFE) MATRIX
CRITICAL FACTORS WEIGHT RATING SCORE

Filipino Lifestyle Shift 0.13 4 0.52

Entrepreneurial 0.065 3 0.195
Financial Technology Innovation 0.13 4 0.52
Digital payments/Convenience 0.1 4 0.4 2.395
OPPORTUNITIES Change in GDP 0.055 3 0.165
Financial Literacy 0.02 4 0.08
Investment 0.02 4 0.08
Buying habits 0.065 3 0.195
Growth Rates 0.08 3 0.24

Mobile/online banking 0.025 3 0.075

Customers Population 0.055 4 0.22 1.1
Competition and Loyalty 0.13 3 0.39
THREATS International Competitors 0.02 3 0.06
Cryptocurrencies 0.04 4 0.16
Application Errors 0.065 3 0.195

Total 1.0 3.495

 CONCLUSIONS AND RECOMMENDATIONS

Therefore, we conclude that Gcash has a well-founded strategy in the external environment based on the
total score shown above. It indicates a strong organization and ability to defend against threats in the
external environment. However, the group would recommend Gcash company strengthen its security to
avoid intruders like scammers and hackers. It can help the company be aware of one of the threats in the
social technology world.
 GCASH Company B Company C

Critical Success Factor Weights Rating Score Rating Score Rating Score
Features 0.13 4 0.52 4 0.52 4 0.52
Numbers of Billers 0.09 3 0.27 3 0.27 3 0.27
Numbers of Agents 0.065 3 0.195 3 0.195 3 0.195
Transaction Accommodations 0.07 4 0.28 4 0.28 4 0.28
Request and Complaints 0.08 3 0.24 3 0.24 4 0.32
Convenience 0.09 4 0.36 4 0.36 4 0.36
Social and Environmental Program 0.02 3 0.06 3 0.06 4 0.08
Financial Literacy Program 0.03 3 0.09 3 0.09 3 0.09
Filipino Lifestyle Shift 0.09 4 0.36 3 0.27 4 0.36
Entrepreneurial 0.035 3 0.105 3 0.105 4 0.14
Financial Technology Innovation 0.09 4 0.36 4 0.36 4 0.36
Digital payments/Convenience 0.06 4 0.24 4 0.24 4 0.24
Change in GDP 0.025 3 0.075 3 0.075 3 0.075
Financial Literacy 0.02 4 0.08 4 0.08 4 0.08
Investment 0.02 4 0.08 3 0.06 4 0.08
Buying habits 0.035 3 0.105 3 0.105 3 0.105
Growth Rates 0.05 3 0.15 3 0.15 4 0.20

Total 1.00 - 3.57 - 3.46 - 3.76

 CONCLUSIONS AND RECOMMENDATIONS

The above table shows a tiny gap in scores between GCash and its competitors. It is,
therefore, has close competition. We would like to recommend Gcash sustain strategies in
financial literacy, investments, and environmental program. Also, creating a safety measure
in its features to protect their customers from hackers and scammers is of great help. It will
give assurance to make a way more secure in all transactions.
Thank You!