Professional Documents
Culture Documents
03 Gathering Information and Scanning The Environment
03 Gathering Information and Scanning The Environment
• Nielsen
• MRCA
• Information Resources
• SAMI/Burke
• Simmons
• Arbitron
• Fads
• Trends
• Megatrends
• Demographic
• Economic
• Socio-cultural
• Natural
• Technological
• Political-legal
• Income Distribution
• Savings, Debt, and Credit
• Views of themselves
• Views of others
• Views of organizations
• Views of society
• Views of nature
• Views of the universe