BUSINESS IMPROVEMENT PLAN

PRESENTATION
REGION-8 BATCH-2
KMME MENTEE

MRS. MARICAR
NOROMBABA

ANDREW’S
SARI-SARI
STORE
ANDREW’S
SARI-SARI
STORE

About Us
ANDREW’s SARI-SARI STORE Mrs. Maricar Norombaba sole procreator of Andrew’a Sari-Sari Store Her journey in the world of entrepreneurship began in
January 2013 with a mere 5 thousand-peso capital that she borrowed from CARD lending. From those humble beginnings,
BRGY. SAN ISIDRO, SULAT, Mrs. Norombaba has not only sustained her sari-sari store business but has also grown it into a thriving enterprise.
EASTERN SAMAR Her relentless dedication and unwavering spirit have allowed her to not only weather the challenges of the pandemic but
also expand her offerings beyond the conventional. Today, her store goes beyond selling groceries, now offering wet goods
maricarsnorombaba@gmail.com such as fresh meat and a range of processed products.
Mrs. Maricar Norombaba's story is an inspiring testament to the power of determination, resilience, and strategic business
3 acumen.
Products
Basic Household needs

 Grocery products
 Frozen Goods
 Processed Foods
 Vegetables
 E-Loading

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 Business Model Canvas

• Marketing • Bulk Buyers

• Convenient • Household
• Store Operation • Customer
• Cheap and Consumers
• Product Sourcing Feedback
• Local Farmers Affordable • Working People
• Small Retailers • Ascendable • Community
• Wholesalers • Saving Customer
• Local Community Time
• People • Ecommerce
• Retail Stores • Retail Stores
• Warehouse Facility /Partner Shops

• Logistics
• Utility
5 Cost • Product Sales
• Marketing Cost
Operation Improvement Plan
AREA OF CONCERN REASON/EXPLANATION
• Inventory Management • High stockouts and
overstock issues
• Resulting in lost sales and
increased costs
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ACTION PLAN TIMELINE
• Implement an inventory • 1-2 months
tracking system to
monitor stock levels in
real-time.
• Conduct regular • Ongoing
inventory audits to
identify discrepancies and
root causes.
• Establish reordering • 1-3 months
points and reorder
quantities for key
products.
KMME IMPACT
The Kapatid Mentor Me Program by the DTI has been a game-changer for me as a
store owner. This invaluable initiative has not only enhanced my knowledge and skills
but also empowered me to take my business to new heights. Through the
mentorship, guidance, and resources provided by experienced and successful
entrepreneurs, I have gained a deeper understanding of various aspects of business
management, from marketing strategies and financial management to operations
and customer service.
The Kapatid Mentor Me Program has not only equipped me with the necessary
tools to tackle the challenges in the retail industry but has also expanded my
network, allowing me to connect with like-minded individuals and experts in the
field. The program's structured approach and access to expert advice have allowed
me to make informed decisions, adapt to changing market dynamics, and develop
innovative solutions to improve my store's performance.
In a rapidly evolving retail landscape, the Kapatid Mentor Me Program has given
me the edge I need to stay competitive, providing me with insights into the latest
trends, technologies, and best practices. This program is more than just mentorship;
it's a catalyst for growth, a source of inspiration, and a platform for continuous
learning.
I am truly grateful for the DTI's commitment to supporting small businesses like
mine through the Kapatid Mentor Me Program. It has been a transformative
experience that has not only helped me in my journey as a store owner but has also
contributed to the growth and success of my business. I look forward to applying the
knowledge and skills I've gained to further enhance my store and to contribute to the
growth of our local economy
Organizational Improvement Plan

AREA OF CONCERN REASON/EXPLANATION ACTION PLAN TIMELINE

• Marketing Strategy • Poor visibility in the local

• Use social media to • Ongoing
community increase online presence
and customer
engagement.
• Inconsistent promotional • Develop a marketing • Twice a year
activities calendar with planned
promotions throughout
the year.
• Manpower • Low budget for additional • Allocate budget • Yearly
personnel

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Organizational Improvement Plan

AREA OF CONCERN REASON/EXPLANATION ACTION PLAN TIMELINE

• Store Layout & Design • Inefficient store layout • Optimize store layout to • 2-3 months
and slow checkout improve traffic flow and
checkout speed.
• Customer dissatisfaction • Update the store's visual • 1-2 months
with store appearance merchandising and
aesthetics
• Manpower • Low budget for additional • Allocate budget • Annually
personnel

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Our Team

Maricar Norombaba Antonio Norombaba

Owner/Manager Store Help
Overall Operation Helps Organize the store

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Proposed Organizational Structure
On the next year

Maricar Antonio Additional

Employee
Manager/Supervisor Store Keeper
Store Staff

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Marketing Improvement Plan

AREA OF CONCERN REASON/EXPLANATION ACTION PLAN TIMELINE

• Online Presence • Limited online visibility • Optimize the website for

and engagement search engines
• Minimal social media • Develop a content
activity and content calendar for social media • Ongoing
strategy posts
• Actively engage with
customers and respond
to comments.
• Promotion Strategy • Lack of coordination • Align online and offline • 2-3 months
between online and marketing efforts for
offline marketing consistency.

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 FA B R I K A M

Thank you!
Speaker Name
Email: Phone: Website:
victoria@fabrikam.com 404-555-0115 www.fabrikam.com