CASE STUDY ON PERCEPTION IN ORGANISATIONS

BY
YASHAS KUMAR H S
REG NO 109
 PERCEPTION
Perception is a fundamental process that shapes our understanding of the world. It
involves the interpretation of sensory information to create meaningful experiences.
Perception is the process by which we interpret and make sense of sensory information
from our environment. It is the means by which we understand, organize, and give
meaning to the world around us. Our perception is influenced by our senses, including
sight, hearing, touch, taste, and smell, as well as by our previous experiences, beliefs,
and cultural background.
It's important to note that perception is subjective and can be influenced by various
factors, such as individual differences, cultural backgrounds, and cognitive biases. Our
perception can also be influenced by external factors, such as social context and media
influence.
Let us examine the perception of the following companies through a case study
NYKAA
 Nykaa is an Indian e-commerce platform that specializes in beauty
and wellness products.
 Founded in 2012 by Falguni Nayar, nykaa has emerged as a
leading online destination for beauty enthusiasts, offering a wide
range of products from various brands.
 Nykaa was established with the vision to democratize the beauty
industry in India, making high-quality products accessible to all.
 The company started as an online store, offering cosmetics,
skincare, haircare, and personal care products.
 Over the years, Nykaa has expanded its product range to include
fragrances, luxury beauty products, wellness supplements, and
men's grooming essentials. - Today, Nykaa has become a one-
stop destination for all beauty and wellness needs.
Service Quality: Employee perceptions of their work environment and the
support they receive from management can impact their commitment to
providing high-quality service. When employees feel valued, supported, and
empowered, they are more likely to go the extra mile to meet customer needs
and deliver exceptional service.

Employee Empowerment: If employees perceive that they have the authority to

make decisions and resolve customer issues, it can lead to a more positive
customer experience. Empowered employees are better equipped to address
customer concerns promptly and effectively, improving satisfaction and loyalty.

. Company Culture: Employee perceptions of the company culture can shape

their interactions with customers. A positive company culture that values
customer-centricity, respect, and teamwork tends to foster employees who are
motivated to create memorable experiences for customers.

It's essential for organizations like Nykaa to prioritize employee satisfaction,

provide ongoing training and support, foster a positive work environment, and
align employees' goals with delivering exceptional customer experiences. By
addressing and positively influencing employee perceptions, organizations can
ultimately enhance customer satisfaction and loyalty.
 NESTLE
Nestlé is a global food and beverage company founded in
1866. Operating in 187 countries, we have over 2,000 brands
With a purpose to enhance quality of life and promote a
healthier future. Our annual sales in 2022 reached CHF 84.3
billion. We believe in honesty, integrity, and respect for
people. Our diverse portfolio includes beverages, dairy
products, confectionery, culinary, pet care, and infant
nutrition. Nestlé has a strong global presence with 418
factories worldwide. We are committed to sustainability,
responsible sourcing, and reducing our environmental
impact. Our research and development team comprises over
3,500 scientists and nutritionists. Nestlé has received
numerous awards for sustainability, innovation, and
corporate social responsibility.
Nestlé is a multinational food and beverage company based in Switzerland. It is one of the largest
food companies in the world and operates in various sectors, including baby food, bottled water,
dairy products, cereals, confectionery, and more. Nestlé has a diverse product portfolio and is
known for well-known brands such as Nescafé, KitKat, Maggi, and Nestea.

Organizational Culture: Nestlé has been recognized for fostering a strong organizational culture
focused on continuous improvement, innovation, and consumer-centricity. The company values
collaboration, diversity, and inclusion, aiming to create a positive and inclusive work environment.

Leadership and Management Style: Effective leadership and management play a crucial role in
shaping an organization's behavior. Nestlé's leadership style is often characterized as
decentralized and results-oriented. The company emphasizes empowering employees,
encouraging initiative, and promoting a sense of ownership in decision-making processes.

. Employee Engagement: Employee engagement is an important aspect of organizational

behavior, and Nestlé has made efforts to prioritize it. The company aims to create a work
environment that promotes employee satisfaction, well-being, and growth. Nestlé has
implemented various programs and initiatives to foster employee engagement and development.
DECATHLON
Decathlon is a well-known multinational sporting goods retailer
and manufacturer. The company was founded in France in 1976
and has since expanded globally, operating stores in numerous
countries. Decathlon is known for its extensive range of sports
equipment, apparel, and accessories, covering a wide variety of
sports and outdoor activities.
Decathlon offers a wide range of products covering numerous
sports and outdoor activities, including team sports, individual
sports, fitness, camping, hiking, cycling, water sports, and more.
Their product range includes clothing, footwear, equipment, and
accessories tailored to different sports and fitness needs.
One of Decathlon's key strengths is its commitment to providing
affordable and high-quality sporting goods. The company follows
an integrated business model, designing, manufacturing, and
distributing its products in-house. By cutting out middlemen and
focusing on efficiency, Decathlon strives to make sports
accessible to a wider audience.
Decathlon emphasizes innovation and research to continuously improve its
product offerings. They have their own brands, such as Quechua, Domyos,
Kalenji, and Tribord, which are recognized for their performance and value.
Decathlon's products are designed with input from athletes and sports
enthusiasts to meet specific requirements and ensure customer satisfaction.

In addition to physical stores, Decathlon also operates online platforms

where customers can conveniently browse and purchase products. The
company places importance on customer service and provides
knowledgeable staff who can offer guidance and advice based on individual
sporting needs.

Decathlon has become a significant player in the retail industry, catering to a

wide range of customers, from beginners to professional athletes. With its
extensive product selection, affordability, and focus on customer satisfaction,
Decathlon continues to make an impact in the sports retail sector globally.
 Decathlon is known for its extensive selection of sporting goods, including
equipment, clothing, footwear, and accessories for numerous sports and
outdoor activities. They cater to both casual and professional athletes,
providing options for all skill levels and age groups.

One of the key advantages of Decathlon is its affordability. They aim to

make sports accessible to everyone by offering products at competitive
prices. Customers often appreciate the value for money they get when
purchasing from Decathlon.

While Decathlon offers products at affordable prices, they generally maintain

a decent level of quality. Their items are designed to withstand regular use
and offer durability. However, the quality might vary depending on the
specific product and price range.
TO Prof :
SARALA HEMANTH
KUMAR