Professional Documents
Culture Documents
Shiseido
Shiseido
Product Portfolio
• An overview of Shiseido's product range.
• Categories such as skincare, makeup, fragrances, etc.
• Highlight a few popular products.
Target Market
• Identify the primary target audience for Shiseido.
• Demographics, psychographics, and purchasing behavior.
Market Positioning
• Discuss how Shiseido positions itself in the market.
• Emphasis on brand image, quality, and values.
Competitive Analysis
• Analyze Shiseido's main competitors (e.g., Lancome, Estee Lauder).
• Compare market share, product offerings, and strategies.
01 02 03
Үнэ цэнэ
Брендийн Түүх
01
Брендийн түүх
1872 ~ 1915
Барууны-хэв маягийн эмийн сан
байгуулж "Shiseido“-г үүсгэв
Mercury Venus
Mercury is the closest planet to the Venus has a beautiful name and is
Sun and the smallest one in the the second planet from the Sun. It’s
Solar System—it’s only a bit larger terribly hot—even hotter than
than the Moon. The planet’s name Mercury—and its atmosphere is
has nothing to do with the liquid extremely poisonous. It’s the
metal, since Mercury was named second-brightest natural object in
after the Roman messenger god the night sky after the Moon
Three ideas
Jupiter Saturn
Jupiter is a gas giant and the biggest Saturn is a gas giant and has several
planet in the Solar System. It's the rings. It's composed mostly of
fourth-brightest object in the night hydrogen and helium. It’s the sixth
sky. It was named after a Roman god planet from the Sun
Six ideas
Mars Venus Neptune
Despite being red, Mars is Venus has a beautiful name Neptune is the farthest planet
actually a cold place. It's full of and is the second planet from from the Sun. It's also the
iron oxide dust, which gives the the Sun. It’s terribly hot, even fourth-largest planet by
planet its reddish cast hotter than Mercury diameter in the Solar System
10% Q2
Mercury is small
Q3
55% Venus is very hot
Q4
20% Earth has life
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Table
Team A Team B Team C Team D Team E Team F
Mercury XX XX XX XX XX XX
Mars XX XX XX XX XX XX
Saturn XX XX XX XX XX XX
Venus XX XX XX XX XX XX
Jupiter XX XX XX XX XX XX
Earth XX XX XX XX XX XX
Moon XX XX XX XX XX XX
Product infographic
Mars Mercury
Mars is very cold Mercury is small
Saturn Venus
Saturn has rings Venus is very hot
Neptune Jupiter
Neptune is far away Jupiter is a gas giant
Timeline
Step 1 Step 2 Step 3
Venus is a hot planet Mercury is very small Mars is made of basalt
Jupiter Neptune
Department Head Department Head
$20M Mars
Despite being red, Mars is actually a cold
place. It's full of iron oxide dust, which
gives the planet its reddish cast
$5M Saturn
Saturn is a gas giant and has several rings.
It's composed mostly of hydrogen and
helium. It was named after a Roman god
Roadmap infographic
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Vectors
● Sketches spa creams and elements
● Hand-drawn jade roller and gua sha illustration
Photos
● Portrait of beautiful woman with clear skin posing with baby's breath flowers
● Woman ongoing gua sha face procedure
Icons
● Skin care Lineal icon pack
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