GUJRAT ZONE WISE MAP

GUJRAT ZONES AND DISTRICT

Zones Districts Zones Districts

1. Rajkot
1. Ahmedabad
2. Amreli
2. Vadodara 3. Bhavnagar
3. Anand 4. Botad
Central 4. Chhota Udaipur Saurashtra 5. Devbhoomi Dwarka
6. Gir Somnath
Gujarat 5. Dahod
– Kutch 7. Jamnagar
6. Kheda 8. Junagadh
9. Morbi
7. Mahisagar
10. Porbandar
8. Panchmahal 11. Surendranagar
1. Gandhinagar 12. Kachchh

North 2. Aravalli
1. Surat

South
2. Bharuch
3. Banaskantha
Gujara 4. Mehsana
3.
4.
Dang
Narmada

t 5. Patan Gujarat 5.
6.
Navsari
Tapi
6. Sabarkantha 7. Valsad
GUJARAT SALE LAST 2
YEARS

68045
59406
75000
65000
55000

24884
22930
45000

20318
17792

16082
13366
35000

6761
25000

5318
15000

33
11
5000
7

7
NORTH GU- SAURATRA CENTRAL GU- SOUTH GU- Total Industry
JARAT (KUCHH) JARAT JARAT
TOTAL
Currently
7 11 8 7 33
DISTT
DISTRICT 22930 17792 13366 5318 59406
INDUS-
TRY
2021-22
DISTRICT 24884 20318 16082 6761 68045
INDUS-
TRY
2022-23
 GUJRAT STATE SALE LAST YEAR IN ZONE WISE

21324
16900
Chart Title

15502

9139
9069
4759

6956
7858

5648

4539
4458
3389

3229
3521
2472

3258

2667
2464
2305
1950
1177

779
775
707
403

4WD <30 31-40 41-50 >50

Series1 NaN NaN NaN NaN NaN
NORTH GUJARAT 2472 3389 6956 9069 3229
Currently
SAURATRA (KUCHH) 1177 7858 3521 4539 2667
CENTRAL GUJARAT 707 2305 5648 4458 2464
SOUTH GUJARAT 403 1950 775 3258 779
Total Industry 4759 15502 16900 21324 9139

Series1 NORTH GUJARAT SAURATRA (KUCHH)

CENTRAL GUJARAT SOUTH GUJARAT Total Industry
 GUJRAT STATE SALE LAST YEAR <30 HP ZONE
WISE

68045
TOTAL DISTT 2022-23

59406
24884

20318

16082

15502
22930

17792

6761
7858

13366
3389

2305

1950
5318

33
11
Currently
7

7
NORTH GU- SAURATRA CENTRAL GU- SOUTH GUJARAT Total Industry
JARAT (KUCHH) JARAT
TOTAL DISTT NaN 7 11 8 7 33
2022-23 NaN 22930 17792 13366 5318 59406
Series3 NaN 24884 20318 16082 6761 68045
<30 NaN 3389 7858 2305 1950 15502
GUJARAT STATE <30 HP SALE

NORTH GUJARAT
SAURATRA (KUCHH)
CENTRAL GUJARAT
SOUTH GUJARAT
Currently
 SOUTH GUJARAT <30 HP SALE

Chart Title
900 844.5
800
700
557.15
600
500
400
300
281.4
200 112.6 126.25
100 8.1 19.5
0
Currently
NARMADA

BHARUCH

VALSAD
SURAT

TAPI

NAVSARI

THE DANG
SOUTH GUJARAT
 SAURASTRA GUJARAT <30 HP SALE

1400 1289.25
1197.5
1200
1042.5
1000 956.25
776.25 830
800
600
443.2 410 436
400
249.75 227.5
200
0
MORBI

Gir somnatha

Porbandar
SURENDRANAGAR
JAMNAGAR

Rajkot
Amreli

Junagadh

Botad

Dwarka
Bhavanagar
Currently

SAURASHTRA
 CENTRAL GUJARAT <30 HP
SALE
600
535.7
500484 446
400

300
213 216.8 229.15
200
135
100 45.75
0
Currently
VADODARA

KHEDA
ANAND

DAHOD

AHMEDABAD
Panchmahal

Mahisagar

Chotaudaipur
CENTRAL
 NORTH GUJARAT <30 HP
SALE
2500

1933.8
2000

1500

1000
470
500
228.08 276.4 142.5 258.15
80.06
0
ARAVALLI
KACHCHH

Patan
Mehsana

Banaskantha
SABARKANTHA

GANDHINAGAR
Currently

NORTH
 1ST PHASE ACTION PLAN (Distt Target –Zone
Gujarat zone wise
Wise)
Distrct Last year sale <30 hp
Narmada 557
South Zone Bahruch 845
Surat 281
JAMNAGAR 776
SURENDRANAGAR 956
MORBI 250
AMRELI 830
JUNAGADH 1198
saurastra GIR SOMANATHA 443
RAJKOT 1289
BHAVANAGAR 1043
BOTAD 410
Currently PORABANDAR 228
DWARKA 436
Vadodara 484
central gujarat Anand 446
Kheda 536
Kachh 1934
North Gujrat Aravalli 228
Sabarkantha 276
Gandhi Nagar 470
 1ST PHASE DEALER APPOINTMENT STATION
Gujarat zone wise
PLAN
Distrct Last year sale <30 hp
Narmada 557
South Zone Bahruch 845
Surat 281
JAMNAGAR 776
SURENDRANAGAR 956
MORBI 250
AMRELI 830
JUNAGADH 1198
saurastra GIR SOMANATHA 443
RAJKOT 1289
BHAVANAGAR 1043
BOTAD 410
Currently PORABANDAR 228
DWARKA 436
Vadodara 484
central gujarat Anand 446
Kheda 536
Kachh 1934
North Gujrat Aravalli 228
Sabarkantha 276
Gandhi Nagar 470
 BUSINESS PLAN – NETWORK –DISTRIBTOR
/DEALER

Distributor Dealer End Customer

CET Plant
Dealer End Customer

Distributor Network Dealer Network

• Stocking of Products at focused states Supply to Cellestial Dealers
• Sub Dealer & Retailer appointment
• Spares stocking
• Service part should be taken care by Dealers / Sub Dealers / Retailers
• Distributor can supply spares to Dealer and customer also.
• Distributor will not be allowed to sell Products direct to customer
• DSR at Dealership level
• DMS and CRM will be designed in such a way to connect BDRC system
of CET-Distributor and Dealers.
• Dealer codes will be created as sub codes under Distributorship master
code to track business activities and performance individually
• Connected to Cellestial Distributor network in the states where
distributor appointed.
• Will work as Direct Cellestial channel in case there is no distributor
in the state
• Dealer will take care of Sales, Service & Spares
• It is mandatory for all dealers to keep Initial Spares kit at their
dealerships
• Mandatory to maintain minimum stock norms
• Dealer BDRC and EMS/PMS will be tracked and reviewed by
company representative on daily basis .
 Sales Pitch/Promise to customer

 India’s First Electric Tractor

 Low Operational cost =20% of Diesel Tractor operational cost

 Low Maintenance cost – 50% of Diesel Tractor Maintenance cost

 2500 Battery Charging life cycles – Minimum of 10 years Battery Life

 High on Savings- Minimum. of 15 lac savings on 5000 hours of E-Gati Usage.

 Truly green farming – Low on Noice and Environment pollution​

 Drive Comforts – Low Vibration and Minimal Fatigue on Full operation cycle in a day.

 Zero CO2 emission​

 Transition from rental to ownership​​

 Retail Finance Schemes- Low Down Payment and High Earnings from 1 st year itself.

 Network Everywhere

 Service on the go and at Door steps

 Spares and Service availability 24*7

 CET strategy:

1. Identify Key implements used for sugarcane cultivation with < 30 HP tractors, tie up with
implement OEMs and provide End to End

2. mechanisation solution with suitable attachments and E-Gati Tractors.

3. Identify key farmers and dealers and influencers in above locations. Promote the product
by explaining the Cost Benefit Analysis

4. Multiple BTL activities and field activities to be conducted with partnership of

Dealer/Distributor and FPO channels.

5. Tie up with Sugarcane Institute to promote the solutions to Farmers and Government.

6. Compact tractors in Sugarcane used for Inter-row cultivation , weeding and tilling. Involves
high labour cost, E-Gati is perfect solution. Can target 200 tractors in First year of
operation and 500 tractors in second year in this belt.
 CHANNEL PARTNER PLAN FIRST
PHASE
Gujarat - 4 Zones- 23 dealers

Kutch region Saurashtra North region Central & South

region
• 1 Dealers • 5 Dealers • 10
• 7 Dealers
Dealers

Status Nos On Board Plan-date

Appointed 0
Shortlisted 27
Hot Prospect 13
Selected for next 5
level
 SALE PLAN FIRST PHASE

F24- SALES BUDGET MONTH WISE PLAN

SOP Q2 Q3
Phase July Aug Sept Grand Oct Nov Dec Grand
27 27 21 27 Total Total 21 27 Total 21 27 Total 21 27 Total Total
1 - 18 36 18 54 72 48 32 80 48 24 72 24 16 40 192

F24- SALES BUDGET MONTH WISE PLAN

Q4 F 24
Jan Feb Mar Grand Grand
21 27 Total 21 27 40 45 Total 21 27 40 45 60 Total Total Total
60 48 108 48 24 4 4 80 52 30 8 8 - 98 286 550
 NEED FOR NETWORK
DOVELOPMENT

PRICE – Price is not declare by company. FIRST QUESTION IS PRICE BY EVERY PARTY.

PRODUCT- Product display ,demo are demanding by every hot prospect.

SUPPORT- Sales support to distributor/dealer like –finance /social activities /promotion etc

STAFF- BIG STATE ( 1 OR 2 Staff ) for area coverage .

SOCIAL /DIGITAL ACTIVITES – DEMO/EXIBITION/PRINT –SOCIAL MEDIA ETC.

THANK YOU