INJURY CASES

Reporting Unit 2010 2011 2012 2013

BRTTH, Legazpi City 12 17 13 17
EBMC, Virac 3 3 2 2

BMC, Naga City 14 6 5 15

BS, Cabusao 0 0 0 1
Naga City 10 6 5 6
Hospital
CNPH, Daet 9 8 7 18
SPH, Sorsogon 12 8 6 20
MPH, Masbate 2 5 8 0
Ziga Dist. Hospital 4
Josefina Belmonte DH 10
TOTAL 62 53 46 93
INJURY CASES by Age Group, 2013
Age Bracket No. of cases
< 13 y/o = 81%
<1 - 6 3
7 - 12 54 < 21 y/o = 58%
13 - 20 18
6 mo/o = Youngest
21- 28 5

29 - 35 7 94 y/o - Oldest
36 - 50 2
42 y/o - Female, active
> 50 4
involvement
TOTAL 93
 Top 5 Firecracker Causing Injury,
2013
1. Piccolo – 57 (61%)
2. Kwitis – 14
3. Five star – 5
4. IED and unidentified – 4 ea.
5. Lucis – 2
6. Bawang, Pla-pla, Roman Candle, whistle
Bomb – 1 ea.
7. Stray bullet – 3
 Other significant findings

1. Male = 94% (87)

2. Passive involvement = 17%
3. Anatomical sites; hands & fingers = 70%
4. Under the influence of Liquor = 7%
 Republic Act No. 7183
An Act Regulating the Sale, Manufacture,
Distribution and Use of Firecrackers and Other
Pyrotechnic devices, dated January 30, 1992 (20
Banned firecrackers).
1. Piccolo 6. mother rockets
2. Kwiton 7. Pla-pla
3. Five star
4. Bawang/Big bawang
5. Pillbox
RATIONALE

In the past decades, the Department of

Health (DOH) has been campaigning against
firecrackers-related injuries during holiday
season, alternately using positive and
negative approaches to promote the
advocacy.
RATIONALE
This year, the DOH will utilize a positive approach to
relay the message to the children not to use
firecrackers to avoid accidents this holiday season.

The campaign will now be called

IWAS PAPUTOK
MAHALAGA ANG BUHAY,
IWASAN ANG PAPUTOK
BEHAVIORAL OBJECTIVE

To reduce the number of injuries

and deaths caused by:
a.fireworks/firecracker use
b. indiscriminate firing of guns
c. firecracker powder ingestion
d. fireworks-related non-neonatal
tetanus .
COMMUNICATION OBJECTIVE

To inform the public on how to prevent

injuries from firecracker use
To advise the public on the alternative
ways to spend the New Year’s Eve
To inform the public about proper
wound care to avoid tetanus
 TARGET AUDIENCES

Children
Parents / Guardians
Young male adults
Local Chief Executives
 KEY MESSAGES/BENEFITS

The following ten messages are to be disseminated to the

target audiences:
The Five Reminders for A Safe Yuletide
Celebrations:
1) Fireworks cause injuries and endanger health.
2) Children should not use any firework.
3) Keep safe and away from exploding fireworks.
4) Never pick used fireworks.
5) Seek immediate medical treatment for all firework
injuries.
 KEY MESSAGES/BENEFITS

The Five Simple Tips to Prevent Fireworks/

Firecracker Injuries:
1) Promote and participate in the community fireworks
display in your area
2) Celebrate a safe holiday with family and loved ones
3) Use alternative noise-makers to welcome the New
Year like car horns, cans, pots and pans, radio music, etc.
4) Join merry-making activities such as street parties,
concerts, games
5) Use the time to reflect on the lessons of the past year
and make resolutions for a better 2015!
COMMUNICATION HANDLE
CAMPAIGN MATERIALS

Television Advertisement
30-seconder

POSTER
PRINT ADS

 Safe Toys
 Reminders for A Safe Yuletide
Celebrations
 Iwas Paputok, Iwas Disgrasya
 Tips on proper wound care to avoid
tetanus
PRINT ADs
 Social Media

The IWAS PAPUTOK Facebook will be up by

4th week of November and will encourage sharing of
experiences and photos among members; while its
Twitter account will send out twits at least 3x a day
beginning first week of December.
IWAS PAPUTOK
Strategies/Activities

ACTIVITIES DATES
TWG Meeting 20 November
Stakeholders Meeting Last week of November
Press Conference 1st week of December
Launch Events
 School 1st Wk December
 Market 2nd Wk December
ONEISS Reporting 21 December-5 January 2015
Strategies/Activities

• ADVERTISEMENTS
MEDIUM MEDIA OUTLETS COVERAGE DATE

Television 4 TV stations 1Nov – 1 Jan ‘15

Radio 33 stations 1Nov – 1 Jan ‘15

Cinema 2 theaters 11–31 Dec
Print Phil. Daily Inquirer, Phil. Star, Nov 16, 17 & 30
Abante, Bulgar Dec 1, 14, 15, 21, 22, 28,
29 & 31
Jan 1
Strategies/Activities

•
ADVERTISEMENTS
MEDIUM MEDIA OUTLETS COVERAGE DATE

Digital TV LRT 1 & 2 18-30 Nov, 1-31 Dec

Airport, Seaport 1-31 Dec
Tarpaulin Region wide 18-30 Nov, 1-31 Dec
Bus 20 buses 4th quarter 2014
Strategies/Activities

MEDIA EVENTS
ACTIVITIES DATES

Media Launch (Press Con) 5 December

Special Media Event 16 December (Start of Simbang Gabi)
Christmas Aftermath Report 26 December
(Press Con)
Hospital Visits by RD 31 December
New Year’s Day Report (Press 1 January 2015
Con)
Fireworks-related Tetanus Report 22 January 2015
(Press Con)
Strategies/Activities
MEDIA PLAN (MEDIA GUESTING)
PROGRAMS/EVENTS
Pinoy MD (GMA 7)
Pasada 630 (DZMM)
Radyo Klinika (DWIZ)
Dra. Bless @ Ur Service (DZMM)
Balitang Bayan (DZRH)
Bwena Manong Mga Balita (DZBB)
Mornings @ ANC (ANC)
Kabayan (DZMM)
Homepage (Net 25)
DATES
7 Dec/6 AM/Live Taping
7 Dec/4:30-6 PM/Phone Patch
8 Dec/10 AM /Phone Patch
8 Dec/6-7 PM/Phone Patch
9 Dec/7:30-9 AM/Phone Patch
10 Dec/7-9 AM /Phone Patch
11 Dec/9 AM/Live Guesting
12 Dec/6-7 AM/Phone Patch
13 Dec/7:30-9 AM/Live Guesting
Strategies/Activities
MEDIA PLAN (MEDIA GUESTING)
PROGRAMS/EVENTS
Crackdown of Illegal Firecrackers at Divisoria
with FDA, NCR, PNP, CHO
Alagang Kapatid (TV 5)
Perfect Morning (Radyo Singko)
Chat @ Sonshine (Sonshine TV)
On Call (QTV 11)
Todo Todo Walang Preno (DZMM)
The Ryzza Mae Show (GMA 7)
Umagang Kay Ganda (ABSCBN 2)
Taumbahay (Net 25)
Salamat Dok (ABSCBN 2)
DATES
13 December
14 Dec/5:30-6:30 AM/Live Guesting
15 Dec/8:30 AM/Phone Patch
16 Dec/6-7 PM/Live Guesting
17 Dec/1:30 PM/Taping
18 Dec/10:30 AM-12 NN/ PP
19 Dec/11:30 AM/Live Guesting
20 Dec/5-8 AM/Live Guesting
20 Dec/10-12 PM/Live Guesting
21 Dec/6 AM/Live Guesting
Multi-Agency Partnership
• Department of Health…- Advocacy/Health Promotion
- Surveillance (SS)
- Health Facilities Service Delivery

• Department of the Interior and Local Government… - Issuance

of Memorandum Circular on the total ban on piccolo
as well as setting-up of fireworks display zones

• Philippine National Police…

- Implement provisions of RA 7183, especially the surveillance,
monitoring
and enforcement of ban on piccolo.

• Bureau of Fire Protection…

- Awareness on fire hazards of pyrotechnic devices
Multi-Agency Partnership

• Local Government Units…

- Issuance of appropriate policy tool (e.g. EO, Resolution, Ordinance, etc)
to set-up fireworks display zone in their localities instead of indiscriminate
of pyrotechnic devices in residential areas
- Issuance of policy tool to reinforce the provisions of RA 7183 in order for
the local PNP to strictly act on violations

• Department of Trade and Industry…

- Safety regulations on pyrotechnic devices

• Bureau of Customs…
- surveillance, monitoring and enforcement of ban on importation of piccolo
and other illegal fireworks/firecrackers.
Multi-Agency Partnership

• Department of Education…
- Health education
- Integration of APIR Iwas Paputok messages in the curriculum

• Philippine Information Agency…

- Information dissemination on APIR Iwas Paputok messages

• Ecowaste Coalition…
- Information dissemination on toxic elements of use of
pyrotechnic
devices and exposure to smoke

• Health Justice…
- Policy advocacy on amendments to the existing law
Multi-Agency Partnership

• DSWD
- Child welfare and protection

• MMDA
- Assist LGUs in issuing ordinances to support APIR Iwas Paputok
campaign
- Facilitate free airing of Cinema Ads during the Manila Film Festival

• Media Partners
- Airing of APIR Iwas Paputok campaign
Thank You…