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    norsyahida johori
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    There are two classifications of new products: 1) Completely new products that are new to the world or new product lines for a firm. 2) Improvements on existing products which include additions to product lines, improvements and revisions to existing products, cost reductions, or repositioning existing products.

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    new product

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    There are two classifications of new products: 1) Completely new products that are new to the world or new product lines for a firm. 2) Improvements on existing products which include additions to product lines, improvements and revisions to existing products, cost reductions, or repositioning existing products.

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    © All Rights Reserved
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    7 views2 pages

    Classification

    Uploaded by

    norsyahida johori
    There are two classifications of new products: 1) Completely new products that are new to the world or new product lines for a firm. 2) Improvements on existing products which include additions to product lines, improvements and revisions to existing products, cost reductions, or repositioning existing products.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    DEFINING A NEW PRODUCT:

    The outcome of product development process that


    can be divided into two
    Not a completely new
    product but an existing
    product that has undergone
    Completely new product significant improvements
    CLASSIFICATION OF NEW
    PRODUCT
    01
    02
    COMPLETELY IMPROVEMENT
    NEW PRODUCT ON EXISTING
    PRODUCT
    • New to the world • Addition to existing
    products lines
    • New to the firm (new • Improvements and
    product lines) revisions to existing
    products
    • Cost reductions
    • Repositioning

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