Faculty of Arts GROUP – G

B.VOC(TOURISM & HOSPITALITY MANAGEMENT) 1.PUSHKAR GUPTA (21214VTH039)

‘ FASHION AND BRANDS IN FRNCH’ 2.RAGINI MISHRA (21214VTH040)
3.RAHUL KUMAR (21214VTH041)
4.RAHUL KUMAR (21214VTH042)
5.RISHABH TIWARI (21214VTH043)
6.RITIK SRIVASTAVA (21214VTH044)

2 N D S EM A S S IG N M EN T O F : G C – 2 0 3 C O M M U N I C AT I O N S K I L L – I N
FRENCH
S U B M I T TED TO : M S . S H A R D H A R A S U B M I TT E D
B Y: G R O U P G
 TOPIC:FRENCH FASHION AND BRANDS

This Photo by Unknown Author is licensed under CC BY-SA-NC

 VDDSFHISTORYD
Fashion in France is an important subject in the culture
and country`s social life, as well, being an important part
of its economy.
Fashion design and production became prominent in
France from the 15th century. During the 17th century,
fashion for export and local consumption exploded into a
flourishing industry, with the Royal Finance Minister, Jean
– Bapstite Colbert, stating, “Fashion for France is what
Peru`s gold mines are for Spain”.
In the 19th century, fashion made a transition in
specialization to the modern term Haute Couture,
which originated in the 1860s, bringing good taste to
fashion.
The term pret-a-porter originated in the 1960s as a
reaction against traditional notions of fashion and
the apparel-making process that served the needs of
pop culture and mass media.

17 Century
th
The Baroque and Classicism
Fashion Prints
The association of France with fashion and
style is widely credited as beginning during the
reign of Louis XIV. when the luxury goods
industries in France came increasingly under
royal control and the French royal court
became, arguably, the arbiter of taste and style
in Europe. The rise in prominence of French
fashion was linked to the creation of the
fashion press in the early 1670s which
transformed the fashion industry by marketing
designs to a broad public outside the French
court and by popularizing notions such as the
fashion "season" and changing styles.
Fashion in royal portraits
Over his lifetime, Louis commissioned
numerous works of art to portray himself,
among them over 300 formal portraits.
Trends
Louis XIV notably introduced one of the most
noticeable feature of the men's costume of
the time: immense wigs of curled hair. A
commonly held belief is that Louis XIV
started to wear wigs due to balding, and to
Louis XIV, the "Sun imitate this his courtiers put on false hair.
king" was the
absolute monarch of The king also used fashion to create a certain
effect or theme. During the marriage of his
France, made his
kingdom the leading great-grandson, the French entourage
European power and dressed in bright colours and fashions to
was the fashion idol contrast with the more soberly dressed
of the Baroque age. Spanish. This was in order to seem younger
and more virile than the Spanish courtiers
 18th century
The Rococo’ and early New classicism
The extravagant styles of the French Royal court
racked up enormous debts to keep up its pace, at the
peasants' expense. Such fashion sprees notably ruined
Marie Antoinette's reputation, and were one of the
many factors paving the way for the French
Revolution.
In 1780s, the interest in high fashion surpassed the
boundaries of economic rank. Women in Paris
purchasing luxury items worn by elites like watches,
buttons, and belt.
Fashion during the French
Revolution greatly reflected the
political climate of France. Sans-
culottes were known to wear the
red cap of liberty, also called the
Phrygian cap. This cap was a
controversial symbol of rebellion
worn exclusively by lower class
revolutionaries.
Marie Antoinette the
Queen of France, in
extravagant 18th century
French fashion
The Merveilleuses wore dresses The sandals were tied above the ankle with
modelled after ancient Greeks and crossed
19th century ribbons or strings of pearls. Exotic
Full Neoclassicism & Empire style

Romans, cut of light or even transparent and expensive scents fabricated by perfume
linen. Sometimes so revealing that houses like Parfums Lubin were worn as both
termed as “woven air”. for style and as indicators of social station.
Thérésa Tallien, known as "Our Lady of
They were fond of wigs, often choosing Thermidor", wore expensive rings on the toes
blonde because the Paris Commune of her bare feet and gold circlets on her legs.
had banned blonde wigs, but they also
wore them in black, blue, and green. The Incroyables wore eccentric outfits: large
Enormous hats, short curls like those on earrings, green jackets, wide trousers, huge
Roman busts, and Greek-style sandals neckties, thick glasses, and hats topped by
were the most popular. "dog ears", their hair falling on their ears.
 Bicorne hats and carried bludgeons,
which referred to as their "executive
power." Hair was often shoulder-
length, sometimes pulled up in the
back with a comb to imitate the
hairstyles of the condemned.
Parisian society compared Germaine
de Stal and Emme Raguet to
Minerva and Juno and named their
clothing for Roman gods: Gowns
were styled Flora or Diana.
De Barras reputation of immortality Under Napoleon
may have been a factor that brought Thérésa Tallien, Bonaparte neo-
a leading classical styles
the French consulate to power and Merveilleuse reached its peak.
paved way for Napoleon Bonaparte.
 Final 19th & early 20th century
Belle e’poque and Anne’ees folles Coco
Chanel,
French
designer
France renewed its dominance of the revolutionise
high fashion industry in the years d fashion
1860–1960 through the establishing world, in the
of the great couturier houses, the post-World
fashion press and fashion shows. War I era.

The first modern Parisian couturier

house is generally considered the In the late nineteenth and early
work of the Englishman Charles twentieth century, the industry
Frederick Worth, who dominated theexpanded through such Parisian
industry from 1858–1895. fashion houses.
FASHION HOUSE Chanel founded by Chanel's own enthusiastic
OF: Mademoiselle Coco indulgence in the sporting
Jacques Doucet- Chanel, it first came to life led to clothing designs
1871 prominence in 1925, its informed by those activities.
Rouff-1884
Jeanne paquin1891 philosophy was to From her excursions on
Callot Soeurs-1895 emphasize understated water with the yachting
Paul Poiret-1903 elegance through her world, she appropriated the
Louise Chéruit- clothing. Her popularity clothing associated with
1906 thrived in the 1920s, nautical pursuits: the
Madeleine Vionnet -
1912 because of innovative horizontal striped shirt, bell-
Patou-1919 designs. Chanel had a bottom pants, crewneck
Elsa Schiaparelli- boyish figure, short sweaters, and espadrille
1927 cropped hair, and tanned shoes—all traditionally
skin. She had a distinct worn by sailors and
type of beauty that the fishermen.
 World War II
Trente Glorieuses and New Look
Many fashion houses closed
during the occupation of Paris in
World War II, including the Maison
Vionnet and the Maison Chanel.
Meanwhile, Germany was taking
possession of over half of what
France produced, including high
fashion, and was considering
relocating French haute couture to
the cities of Berlin and Vienna,
neither of which had any
significant tradition of fashion.
The archives of the
Chambre Syndicale de la
Couture were seized,
mostly for their client lists
as Jews were excluded
from the fashion industry
at this time. During this
era, the number of
Evening dress employed models was
and evening limited to seventy-five and
glove, House of designers often
Dior, 1954.
Indianapolis substituted materials in
Museum of Art. order to comply with
wartime shortages.
In spite of the fact that so
many fashion houses closed
down or moved away
during the war, several new
houses remained open,
including Jacques, Maggy,
Marcel Rochas, Jeanne
Lafaurie, Nina Ricci, and
Madeleine Vramant. During
the Occupation, the only
true way for a woman to
flaunt her extravagance and
add color to a drab outfit
was to wear a hat.
Post-war fashion returned
to prominence through Other important
Christian Dior's famous houses of the
"New Look" in 1947: the period included
Pierre Balmain
collection contained and Hubert de
dresses with tiny waists, Givenchy
majestic busts, and full (opened in 1952).
skirts swelling out , in a The fashion
manner very similar to the magazine Elle
was founded in
style of the Belle Époque. 1945. In 1952,
The extravagant use of Coco Chanel
fabric and the feminine herself returned to
elegance of the designs Paris.
appealed greatly to a post-
war clientele.

MODERN DAYS
Post-war fashion returned to
prominence through Christian Dior's
famous "New Look" in 1947: the
collection contained dresses with tiny
waists, majestic busts, and full skirts
swelling out beneath small bodices, in a
manner very similar to the style of the
Belle Époque. The extravagant use of
fabric and the feminine elegance of the
designs appealed greatly to a post-war
clientele
Paris is regarded as the world fashion capital, and spread throughout the
city are many fashion boutiques. Most of the major French fashion brands,
such as Chanel, Louis Vuitton, Dior, and Lacroix, are currently
headquartered here.
Marseilleis affectionately called "The Old Lady of the Mediterranean" or
"The City of Contrasts".[31] The city has enjoyed its position on the
continent being a fluvial port with ships full of fashion products. The
avenue Canebière is called the "Champs Elysées of Marseille“
Lyon, the third largest city of France, is a growing fashion industry center. It
has been the world's silk capital since the 17th century, with an important
textile industry and a strong fashion culture. It is the second biggest luxury
goods consumer of the country, with major streets and districts holding
houses of high fashion.[
 THE PARIS FASHION WEEK TAKES PLACE TWICE A YEAR
AFTER THE MILAN FASHION WEEK. IT IS THE LAST AND
FASHION SHOWS USUALLY THE MOST ANTICIPATED CITY OF THE FASHION
MONTH
DATES ARE DETERMINED BY THE FRENCH FASHION FEDERATION. CURRENTLY, THE
FASHION WEEK IS HELD IN THE CARROUSEL DU LOUVRE.

Africa Fashion Week Paris

Bordeaux Fashion Week
Elite Model Look
Cannes-Nice Fashion Week
Bal des débutantes
Lille Fashion Week
FASHION SHOW

Lyon Fashion Week (FashionCity

Marseille Fashion Week
Nantes Fashion Week
Rennes Fashion Week
Toulouse Fashion Week
Strasbourg Fashion Week (EM
Fashion Week) FASHION WEEK

St. Tropez Fashion Week

Spring 2004 Dior couture
collection
Monaco: Montecarlo Fashion
Week (Fashion Fair Week)
FASHION SHOW
 FRENCH
BRANDS
LOUIS VUTTON CITROEN
AXA EVIAN
DIOR REMY MARTIN
PRESIDENT COURVOISIER
HENNESSY ACTIVIA
AUCHAN MARTELL
LOREAL CANAL PLUS
MOET ET CHANDON AXE
CHANEL YVES ROCHER
TOTAL YVES SAINT LAURENT
SFR CARTIER
RENAULT PERRIER
MICHELIN PEUGEOT
BONDUELLE VOLVIC
.

ELF
HERMES PARIS
FISCHER BEER
VEUVE CLICQUOT
CAMUS
RICARD
CHLOE
BADIOT CACHAREL
AIRBUS DOUX
BUGATTI CHAUMET
LACOSTE NETTO

CARTE NOIRE GUERLAIN

CELINE
GIVENCHY
COINTREAU
DANONE
BREQUET
GARNIER
ROWENTA
 FRENCH PERFUME
BRANDS

LANCO^ME
CHANEL
NINA RICCI
THIERRY MUGLAR
CHLOE`
FRENCH BEAUTY BRANDS

L'Oréal
CLARINS
GUERLAIN
K`ERASTASE
L`OCCITANE EN PROVENCE
YVES ROCHER
GARNIER
SEPHORA COLLECTION
FRENCH FASHION
BRANDS
DIOR
YVES SAINT LAURENT
BALMAIN
LACOSTE
ZADIG & VOLTAIRE
SE`ZANE
PRESIDENT
AXA
FRENCH BRANDS
HANDBAG
LOUIS VUITTON
GIVENCHY
LONGCHAMP
CELINE
FRENCH ALCOHOL BRANDS
WINE
BRANDY
CHAMPAGNE

FRENCH JEWELRY BRANDS

CARTIER

ALCOHOLIC BEVERAGES
BRANDS
FRENCH VEHICLES BRANDS
PEUGEOT
CITROEN
RENAULT
BUGATTI
ALPINE
VENTURI
THANKING
YOU