MEDIA AND

INFORMATION

SOURCES
Differentiate indigenous media from other sources of information;
 Recognize distinct use of the different information sources; and
 Give the importance of indigenous media and information through spider design.
 Definition of Terms

Accuracy of information

Refers to the closeness of the report

to the actual data.
Archives

Are places where records of all types and formats are

kept and made accessible for research and other
purposes.

Authority of the source

Sources with an established expertise on the subject

matter are considered as having sound authority on
the subject.
Database

These are systematically organized collections of information

covering different subject matters or specializing in one given
subject or topic.

Indigenous

Native; local; originating or produced naturally in a particular

region.
Indigenous knowledge
Knowledge that is unique to a specific culture or society; most
often it is not written down.

Indigenous communication
It is a means by which culture is preserved, handed down, and
adapted.

Indigenous media and information

This also refers to content about indigenous peoples that may be
distributed through dominant forms of media or through forms
of communication unique to their people group.
Internet

A global system of network computers that allow user-to-

user communication and transfer of data files from one
computer to another on the network .

Library

Is a place set apart to contain books, periodicals, and other

material for reading, viewing, listening, study of reference,
set of rooms, or building where books may be read or
borrowed
Periodicals
Are publications such as journals, newspapers, or magazines
published on a regular basis - daily, weekly, bi-weekly,
monthly, bimonthly, quarterly, yearly, etc.

Reliability of information
Information is said to be reliable if it can be verified and
evaluated.

Timeliness
Reliability, accuracy, and value of information may vary based
on the time it was produced or acquired.
Value of information

Information is said to be of value if it aids the user

in making or improving decisions.
 Media
and
Information
Sources
Media and other information providers
- play a central role in information and
communication processes.
- media become the common outlet of self
expression and creativity.
- Its huge influence spreads speedily across the
globe.
- The connection between technological
advances and people’s connectivity created a
huge impact on the lives of today’s generation.
INFORMATION
SOURCES
Traditional knowledge
- reflection of one’s culture
- These information serve as a foundation of
communication and survival among our ancestors
way back then.
- Associated with the term “Indigenous”
 INDIGENOUS KNOWLEDGE

◦Indigenous knowledge (IK) is the local

knowledge – knowledge that is unique to a
given culture or society. IK contrasts with the
international knowledge system generated by
universities, research institutions and private
firms. (Warren 1991)
◦ …owned, controlled and managed by indigenous peoples
in order for them to develop and produce culturally
appropriate information in the languages understood by
the community by utilizing indigenous materials and
resources, reflecting community needs and interests,
visions and aspirations, and independent from vested
interest groups. (Indigenous Media, Freedom of
Expression and Right to Information: A S E A N S c e n a r
i o, 2014)
 INDIGENOUS MEDIA
Characteristics
◦ oral tradition of communicati
on
◦ store information in memories
◦ information exchange is face-t
o-face
◦ information are contain
Hudhud Chants of the Ifugao
© Renato S. Rastrollo / NCCA - within the border of the
ICH /UNESCO community
https://ich.unesco.org/en/oral-traditions-and-expressions-
00053
◦The oral traditions and expressions
domain encompasses an enormous
variety of spoken forms including:
◦ proverbs, riddles, tales, nursery
rhymes, legends, myths, epic songs
and poems, charms, prayers, chants,
songs, dramatic performances and
more.
 Some examples of face-to-face
communication include
◦: Team meetings or company annual
conferences.
◦Sales meetings with prospects and
customers.
◦Industry trade shows with colleagues and
competitors.
Indigenous media and
information refer to the original
information created by a local group of
people. This also refers to content about
indigenous peoples that may be
distributed through dominant forms of
media or through forms of
communication unique to their people
group.
The following are the importance of indigenous
media and information.
• Indigenous media and information are highly credible
because they are near the source and are seldom
circulated for profit.
• Indigenous media are channels for change, education,
and development because of its direct access to local
channels.
 VIDEO PRESENTATION
Dayaw: The Indigenous Peoples Fest (2013)

Youtube Channel: LIVING ASIA CHANNEL. Retrieved

September 3, 2016, from
DAYAW.mp4
FORMATIVE ASSESSMENT: RECITATION

Photo Credit:
https://
www.pinterest.co
m/pin/
39906121696494
9192/
 FORMATIVE ASSESSMENT:
RECITATION
Guide Questions
1. What is a library?
2. Why do you think every school has a
library?
3. Do you still use library resources for
research? Why or why not?
4. What is a modern library to you?
Library
- is a place set apart to contain books,
periodicals, and other material for reading,
viewing, listening, study of reference, set of
rooms, or building where books may be read
or borrowed
As to its characteristics, libraries are known their
reliability, accuracy and value - Libraries of published
books are often considered highly reliable, accurate, and
valuable. Books and documents from dominant sources
are often peer reviewed. ISSN or ISBN registration
ensures that standards were followed in producing these
materials.
Guide Questions

1.When will you refer to books as sources of

information? Give an example.
2.When will you refer to the newspaper as the
source of information? Give an example.
3.When will you consider the use of internet over
books? Give an example?
Guide Questions
4. When will you refer to articles over books? Give an
example.
5. When will you consider using indigenous sources?
6. Why is it necessary to know the pros and cons each
information sources?
7. In using any sources of information, how will you
measure or validate information quality?
 CLASS ACTIVITY:
READING A NEWSPAPER ARTICLE
FACEBOOK TAGS SEVERAL FAKE NEWS
ITEMS FROM PH
by Rene P. Ciria-Cruz
www.inquire.net
April 22, 2017
https://usa.inquirer.net/3119/facebook-tags-several-fake-
news-items-ph
◦Fake news is false or misleading
information presented as news.
◦Fake news often has the aim of
damaging the reputation of a
person or entity, or making money
through advertising revenue.
To verify information taken from the different sources, take
into consideration the following:
Skills in determining the reliability of information.
Check the author
Check the date of publication or of update
Check for citations
Check the domain or owner of the site or
page
Check the site design and the writing style
Skills in determining accurate information.
1. Look for facts
2. Cross-reference with other sources to check for
consistency
3. Determine the reason for writing and publishing the
information
4. Check for advertising
Source: http://www.library.illinois.edu/ugl/howdoi/selectingsources.html
Source: http://www.library.illinois.edu/ugl/howdoi/selectingsources.html
Thank
you