Scribd Logo
Upload

Welcome to Scribd!

  • Marketing Env

    Uploaded by

    Ashianna Kim Fernandez
    8 views19 pages
    Analyzing the micro and macro environment is important for understanding all the factors that can impact a business. The micro environment refers to the internal and immediate external factors, while the macro environment looks at broader societal, technological, economic, environmental, and political factors in the country or global context that are outside a firm's control. Understanding both environments can help identify opportunities and threats to optimize business decision making.

    Original Description:

    Original Title

    marketing-env

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Analyzing the micro and macro environment is important for understanding all the factors that can impact a business. The micro environment refers to the internal and immediate external factors, while the macro environment looks at broader societal, technological, economic, environmental, and political factors in the country or global context that are outside a firm's control. Understanding both environments can help identify opportunities and threats to optimize business decision making.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    8 views19 pages

    Marketing Env

    Uploaded by

    Ashianna Kim Fernandez
    Analyzing the micro and macro environment is important for understanding all the factors that can impact a business. The micro environment refers to the internal and immediate external factors, while the macro environment looks at broader societal, technological, economic, environmental, and political factors in the country or global context that are outside a firm's control. Understanding both environments can help identify opportunities and threats to optimize business decision making.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 19

    ACTIVITY

    •Why do we need to analyze the


    MICRO and MACRO
    environment?

    You might also like