DGITAL MARKETING

SEO
Project

E
E
A T
Contents

• Introduction
• EEAT
• Helpful content
• NLP
 Google
Google was found in 1998 Larry page and
Sergey Brin was the founder of Google they
were the students at Stanford university in
California. They started to research project to
develop a better Search engine. their innovation
were based on a unique algorithm called page
rank which inspected the relevance of webpages
by considering the number and quality of links 02
to a page.
 Google Helpful Content
What is helpful content?
• On 22 August 2022 Google introduce new
system called Google helpful content

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 Helpful Content
Information Accuracy: As we know knowledge
changes, so we need to update our content time
to time because we have to provide correct and
current information on our blog, website etc.

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 Helpful Content
Relevance: Reviewing and revising content to
ensure it remains relevant to current trends,
industry developments and relevant to
audience’s interests . changing content address
recent issues are the vital part in any particular
field

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 Helpful Content
Improving Quality: Improving your content
readability, adding more relative information in
your content and restructuring the layout for
better user experience

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 Helpful Content
SEO Optimizing: Updating content to improve
its search engine visibility or improving your
content show’s better result for the peoples
search things online in your content add relevant
keywords, Make sure the website’s description
is helpful.

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 Helpful Content
Format and Medium: Change the information of
your content to look different you can turn your
written content into videos or pictures, detect
how victors like to see things. This helps
individual to find the information which is easer
for them to find the search they make

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Google Helpful Content
• Google Helpful Content Update
• Write For Your Audience
• Be straight forward and provide answers
• Review over all website content
• Stay on topic
• Provide first hand experience
• Do not mix-up different topics
• Cover the overall user experience 09
 Google EEAT
Google EEAT Stands for
E - Experience E
E - Expertise E
A - Authoritativeness
T - Trustworthiness
A T
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 Google EEAT
Google EEAT Stands for Experience Expertise
Authoritativeness Trustworthiness. Its a set of
rules where Google decide if websites are good
and believable or the content of the website is
not generated by AI.

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 Google EEAT
Google EAT Expertise, Authoritativeness, and
Trustworthiness was introduce on march 2014
But after few years Google update this
algorithm to
EEAT Experience Expertise Authoritativeness
Trustworthiness
and introduce on December 2022 as EEAT 12
 Google EEAT
Google EEAT plays vital role in this current era
in online world Because it makes sure that what
you find online is good, true and helpful for the
audience reliable, accurate, and valuable,
especially in areas like health, finance, and legal
So, it's a win-win because you get better info,
matters.
and creators get more noticed for their awesome
content. 13
 Google EEAT
1.Experience (E) in EEAT : Experience means
that someone knows and understands about the
specific topic which means he/she is an expert
in a particular field like Medical
Finance etc . It's like having a lot of hands-on
knowledge and skills in particular area.

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 Google EEAT
Expertise can be demonstrated through:
• Demonstrated Knowledge
• Practical Expertise.
• Longevity and Consistency

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 Google EEAT
2. Expertise (E) in EEAT : Expertise means how
much someone has knowledge or a website
knows and how they are good at certain topics.
It's all about being really smart and skilled in
that specific field or subject. example
professionals Doctors with PHD and MBBS
degree
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 Google EEAT

Expertise can be demonstrated through:

• In-depth Knowledge
• Relevant Skills
• Proven Track Record
• Education and Training

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 Google EEAT
3. Authoritativeness (A) in EEAT :
Authoritativeness means how much people
respect and put their trust in a content creator or
a website in a particular field. It's all about how
much trust and influence they have. If a source
is considered authoritative, it means it's
respected, recognized, and people trust it's
reliable.
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 Google EEAT
Authoritativeness can be demonstrated through:
• Reputation
• Recognition
• Endorsements and Citations:
• Quality Backlinks

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 Google EEAT
4. Trustworthiness (T) in EEAT :
"Trustworthiness means how much people rely
on the information provide by a
content creator or a website. It's all about how
true and honest the content is or information on
website. If your content is not written by AI
content must be written by professional in that
particular field and content is trustworthy.
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 Google EEAT
Trustworthiness can be demonstrated through:
• Transparency
• Consistency
• Credible Sources
• Reputation

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Difference Between EEAT and SEO
• SEO: SEO stands for search engine
optimization SEO is technique to improve a
visibility and ranking of website in search
engine result.
• in SEO their are various strategies like
using relevant keywords, optimizing
content, improving the structure of website
enhancing the experience of user, and
technical optimizations to appeal to search 23
engine algorithms.
Difference Between EEAT and SEO

• EEAT: EEAT stands for experience

expertise authoritativeness trustworthiness
EEAT is a like rule from Google helps to
decide that if a website has good and
trustworthy information.
• It's like a grade that shows how much a
website knows, how much people trust it,
and how reliable the information is,
especially for things that can really affect 24
someone's health, money, or life.
Content Using EEAT

• Author Information: Find the information

about the content writer or Which
organization in behind this. Verify their
experience, expertise and their background
in a particular field.
• Credible Sources: if sources of the content
is informative good and trustworthy or
studies to prove what they're saying.
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 Content Using EEAT

3. Be transparent: Check if the content is

truthful
about any connections or preferences that could
effect the content.
4. Make Sur it's Relevant: Make sure that the
information talks about the subject clearly and
gives people what they are looking for.
5. Easy to Use: A website that's easy to use,
where you can find things easily, and the 26
information is easy to understand, is more
 Example of EEAT

https://www.who.int/
One of the best example of EEAT
WHO - WORLD HEALTH ORGANIZATION
this the organization with is related with health

https://www.richdad.com/
And this is one of the best example of EEAI in
Finance
RICH DAD POOR DAD : Robert T Kiyosaki 27
is the owner of rich dad poor dad company and
 NLP

Google NLP stands for

N - Natural
L - Language
P - Processing

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 Google NLP

What is Google NLP?

Google NLP is a Toolbox created by google to
help understand and work with human language.
it figures out the meaning, and also create
sentences. This is super helpful for lots of things
like making better search engines, chatting with
robots, and translating languages.

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Google NLP
• Entity Recognition: It helps to understand
arrange thigs like people name, name of
places, specific dates and other similar
details within a piece of writing.
• Sentiment Analysis: Figuring out if a piece
of writing sounds happy, sad, or just okay.
• Syntax Analysis: Analyzing the
grammatical structure of sentences to
understand the relationships between words 30
and phrases.
Google NLP
• Language Translation: Translating text from
one language to another using machine
translation techniques.
• Putting text into groups or categories based
on what it's about.

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