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  • Survey (Mamee)

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    Badrulshahputra Basha
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    The document summarizes research from a survey on packaging for Mamee Instant Noodles. Some key findings from the survey include: - Respondents preferred yellow, green, and red packaging colors over purple. - The majority found the cup size for Mamee Express Cups to be just right. - Most preferred a simple design for the packaging over colorful or many decorations. - Most found the material easy to use and the packaging comfortable to hold.

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    The document summarizes research from a survey on packaging for Mamee Instant Noodles. Some key findings from the survey include: - Respondents preferred yellow, green, and red packaging colors over purple. - The majority found the cup size for Mamee Express Cups to be just right. - Most preferred a simple design for the packaging over colorful or many decorations. - Most found the material easy to use and the packaging comfortable to hold.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    1K views10 pages

    Survey (Mamee)

    Uploaded by

    Badrulshahputra Basha
    The document summarizes research from a survey on packaging for Mamee Instant Noodles. Some key findings from the survey include: - Respondents preferred yellow, green, and red packaging colors over purple. - The majority found the cup size for Mamee Express Cups to be just right. - Most preferred a simple design for the packaging over colorful or many decorations. - Most found the material easy to use and the packaging comfortable to hold.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    INDUSTRIAL STUDY SURVEY RESEARCH ON PACKAGING OF MAMEE INSTANT NOODLE

    Start operating in 1971 First product is dry noodle and instant rice vermicelli Manufacturing through Pacific Food Products Sdn. Bhd. Receive many certificates and awards

    OBJECTIVE: To study about the packaging of MAMEE instant noodle. STYLE METHOD OF RESEARCH Questionnaire DESIGN Our question is focus on SCOPE
    TYPE

    MATERI AL

    COLOR

    Material

    Design

    Color

    Style

    Type

    35

    Correspondent
    30 31 25 26 24 20 21 19 15 13 10 7 5 5 5 4 5 5 11 17 13 13 10 23 23 23 22 31

    Result

    WHY YELLOW?

    WHY PURPLE?

    COLOR

    WHY GREEN?

    Is the color of the packaging too striking? (color) Yes No 17 person choose a and 19 person choose b

    WHY RED?

    Result

    How do you like to eat your instant noodle? Normal instant noodle (cooked) 24 person Instant noodle in cup - 7 person Instant noodle in bowl - 5 person

    Normal instant noodle

    Is the cup size of the Mamee Express Cup convenient?


    Yes No - 23 person - 13 person

    TYPE
    Instant noodle in bowl Instant noodle in cup

    How do you think the size of the Mamee Express Cup?

    Too big Too small just nice

    - 5 person - 9 person - 22 person

    Result

    DESIGN PACKAGING

    How do you like the design in the new Mamee instant noodle? Simple
    21 person Colorful 11 person Many Decoration 4 person

    DESIGN

    Is the font or writing on the packaging readable?


    FONT/ WRITING

    Yes No

    31 person 5 person

    Result

    Is the material easy to use? Yes(easy to hear off) No (hard to open) 31 person 5 person

    EASY TO USE?

    MATERIAL What do you feel when holding a Mamee Instant noodle?

    Comfortable 23 person Uncomfortable (rough) 13 person

    HIGH QUALITY PACKAGING

    SOFT/ ROUGH?

    Result

    ATTRACTIVE

    Is the new MAMEE instant noodle packaging attractive? Yes No 23 person 13 person

    STYLE

    Is MAMEE instant noodle Pack of 5 packaging easy to carry?


    EASY TO CARRY

    MAMEE

    Yes 26 person Packaging 10 person No with handle

    Recommendation
    Traveling pack New design New type of packaging

    Packaging is IMPORTANT
    To attract customer to buy the product

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