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Danone Case Study and Analytical Test
Danone Case Study and Analytical Test
1. Please describe what is the current situation of the yoghurt market in Romania. Please write down your findings
and recommendations. Also please emphasize what are the most interesting findings for you and motivate why you
consider this (max 1 A4 page).
2. Collect information (with shop visits, media etc.) and answer for the following questions:
• Show the position of Activia brand in Romania, and give us information about your opinion what could be
our target group. Please write down your explanation as well.
• Summarize the 4P mix for Danone brand in Romania. In your summary please describe our market
situation compare to competitors, what could be our brand strategy. Share your opinion how successful you
think it is.
- Please make a SWOT analysis for the brand.
- Feel free to write down any recommendation, idea.
3. Considering all your findings, please prepare a few slides in English for a maximum of 5 minutes presentation,
answering the following tasks:
• If you were to propose Activia should go in terms of innovation territory? Why?
• What would be the media tools you would use to build awareness and instigate trial of the innovation and
why?
• What would be the success factors of the innovation proposed?
Observation: the next charts are not related to the case study you have to do from the previous slide
THANK YOU!
GOOD LUCK!