ADIDAS

MARKETING STRATEGIES

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Presentation Made By-
Javin Kohli (E-28)
Ritvik Gupta (E-29)
Pranav Mehrotra (E-27)
Aabhas Rana (E-61)
Sourabh Jain (E-60)
 Overview

• Adidas, founded in 1949 by Adolf Dassler in Germany, stands as one of the

world's premier sports brands, Adidas has made an indelible mark on the
sports industry. Recognized by its iconic three-stripes logo, the company has
evolved from its initial focus on athletic shoes to encompass a diverse
product range, catering to various sports and lifestyle segments

• The company has adeptly embraced digital marketing and social media,
allowing it to resonate with younger, tech-savvy consumers. Although facing
formidable competition from sportswear giants like Nike and Puma, Adidas
continues to thrive by staying attuned to shifting consumer preferences and
market trends.
• Adidas maintains an active presence on major social media platforms, including Facebook,
Instagram, Twitter, Snapchat, TikTok, and YouTube, to reach a diverse audience.

• Each platform is used strategically, with content tailored to suit the specific demographics and
behaviors of its users.

• They create compelling narratives around their products, athletes, and events, allowing
followers to connect with the brand on a deeper level.

• Encouraging customers to share their experiences with Adidas products and using this content
in their marketing efforts, fostering a sense of community.
2. Take the Deal, Dare to Create

•Launched in 2019, this campaign aims to push the boundaries of

creativity and inspire people to make bold statements through
their style and create their own paths. The “Take the deal, dare to
create” campaign features a diverse group of athletes from
different cultures who dare to challenge the norm and create their
own style.

•The message given with this campaign is that by taking the deal
and being bold, you can create something one of a kind. Adidas
implies that its sportswear is the product of creativity with the
highest level of uniqueness and it is always ready to accompany
you in your journey to find your true self and express it through
what you wear.
 • They strive to connect with customers and create
personalized, premium experiences. They create

More on Social Media excitement and enthusiasm about sports on a personal

level. Adidas ensures that every touchpoint,
including mobile, social media, and retail, is used by

Strategies consumers to offer a consistent experience.

•Partnerships: Adidas collaborates with influencers,

athletes, and celebrities who align with their brand
values and target audience, amplifying their reach.

•Affiliate Marketing: Using affiliate links and codes,

Adidas tracks the impact of influencer partnerships on
sales and engagement.
 EMAIL
MARKETING
Adidas has a sophisticated email marketing strategy that leverages personalization, segmentation, and dynamic content to create
engaging and relevant campaigns for its subscribers.

Personalization
•Adidas uses data such as customer name, purchase history, location, and product interests to personalize its email
campaigns. This means that each subscriber receives emails that are tailored to their individual needs and preferences.
For example, a subscriber who has recently purchased a pair of running shoes might receive an email about new
running gear or upcoming races.

Use of AI
•Adidas worked with Salesforce to develop an intelligent and automated dynamic email solution that addressed its
concerns. The end result? A new content service powered by predictive intelligence that would select the best content
for each customer and automatically populate a branded email template. Once set up, Adidas could send emails with
personalized content to millions of customers in more than 20 countries within a single campaign. The company saw
an average 40% cost reduction moving from its standard email process to the dynamic solution
Reasons WHY Adidas is Great at YouTube SEO

1. Searchable and user-centric playlists : YouTube

playlists organize the channel and encourage viewers to
watch more of their content. They also show up individually
in search results. Adidas playlists have keywords to ensure
the content is more discoverable.

Keywords in the title and description

• Adidas repeatedly uses keywords such as “lower body
workout” in the title, the first three lines of the video
summary, and the expanded description. This practice of
SEO emphasizes the keywords for the search engines.
Consistent descriptions : Here’s a great example of a standard video
description that provides links to Adidas Blogs and social media sites.
Company info and website links that are consistently used in videos enable
them to be suggested more frequently by YouTube Algorithms.

On-page SEO: Adidas optimizes its website pages for search engines by using
relevant keywords in the title tags, meta descriptions, header tags, and body
content. Adidas also makes sure that its website is fast and mobile-friendly.
Mobile-Friendly is key as 67% of their traffic comes from their mobile users.

Adidas builds links to its website from other high-quality websites. For
example, Adidas has partnerships with a number of sports websites and blogs.
These websites often link to Adidas' website in their articles.
 Conclusion
• Multi-Platform Presence:
Learn from Adidas's strategy of maintaining a strong presence on various digital
platforms to reach a wide and diverse audience.
• Visual Storytelling:
Emulate Adidas's approach to using compelling visuals and storytelling to engage and
connect with your audience emotionally.
• Data-Driven Decision Making:
Make informed marketing decisions by regularly analyzing digital marketing metrics
and customer data.
• Localization:
Tailor your digital content and campaigns to specific regions or countries to make
your brand more relatable and culturally relevant.
• Mobile Optimization:
Ensure that your digital marketing efforts are mobile-friendly, as mobile devices play
a significant role in online engagement.
THANK YOU!