5 forms of Promotion

Student name: KHEISHA BEA D. BALASTA

GRADE 6 - ONYX

Date:2023 - 10 - 23
 5 FORMS OF
PROMOTION

01 Personal Selling 02 Sales Promotion

03 Advertising 04 Product Display

05 Publicity
 01
Personal Selling
A face to face contact where seller and buyer
must be together
 02
Advertising
A paid form of communication in the form of
T.V and radio commercials, billboards,
magazines, newspaper paid ads etc..
 03
Sales Promotion
Uses reinforcing techniques in the form of “buy
one , take one” offers, discounts product
demonstration , and the like
 04
Product Display
This makes the people aware of the availability
of the product. This enables the buyers to smell,
feel and see the product’s good quality and
features.
 05
Publicity
Known as “free publicity” in the form of news
releases , public appearances of company
financials and participation in industry wide
publicity efforts.
 Promotional
Strategies
A prom otional strategy aim to create aw areness tow ards a product

w ith the end in view of m aking potential buyers becom e interested

in the product and be persuaded to buy it.

1. G iving free exam ple of the product.

2. G iving discount or price off like a “ buy one, take one” offer or

50% discount on selected item s.

A promotional strategy aim to create awareness towards a product

with the end in view of making potential buyers become interested
in the product and be persuaded to buy it.
1. Giving free example of the product.
2. Giving discount or price off like a “ buy one, take one” offer or
50% discount on selected items.
Promotional
Strategies
3.Exchanging an old item with a new one and paying
additional cash an top at the new one.

4. Bonus offer like “buy one get another product for

free”

5.Collecting coupons with equavalent point and exchanging them with a

product corresponding to the value of coupons.

6. Participating in fairs and exhibits where product can be displayed in a

booth and the person - in-changes talks about the product.
THANK YOU
Briefly Describe The
Concept