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  • Economic Effect of The Use of Social Networks

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    Social networks have become a major part of communication for many people worldwide. They serve various purposes, from keeping in touch with friends and family to finding work and conducting business. Advertising is a huge source of income for social networks, with the global advertising market on social networks projected to grow significantly between 2017 and 2022. Social networks have also led to new economic opportunities and models beyond communication, demonstrating their growing influence on business and culture.

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    Social networks have become a major part of communication for many people worldwide. They serve various purposes, from keeping in touch with friends and family to finding work and conducting business. Advertising is a huge source of income for social networks, with the global advertising market on social networks projected to grow significantly between 2017 and 2022. Social networks have also led to new economic opportunities and models beyond communication, demonstrating their growing influence on business and culture.

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    5 views11 pages

    Economic Effect of The Use of Social Networks

    Uploaded by

    msmm
    Social networks have become a major part of communication for many people worldwide. They serve various purposes, from keeping in touch with friends and family to finding work and conducting business. Advertising is a huge source of income for social networks, with the global advertising market on social networks projected to grow significantly between 2017 and 2022. Social networks have also led to new economic opportunities and models beyond communication, demonstrating their growing influence on business and culture.

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    of 11

    ECONOMIC EFFECT

    OF THE USE OF
    SOCIAL NETWORKS
    Number of regular users of social
    Topicality networks around the world

    In today's world, it is common for


    young people to use web
    technologies in communication.
    The ambiguity of the impact of
    social networks is of interest in
    studying this problem
    TYPES OF SOCIAL NETWORKS

    Professional

    Academic

    Educational

    Multimedia networks

    Information
    Distribution of time spent by
    users on sites

    Social networks

    Video resources

    Product catalog

    Dating

    Mail

    Other
    Why do people use social networks?

    Keep in touch with friends and family


    Receive news
    Have fun
    Get feedback
    Share your opinion
    Get acquainted
    Share news
    Monitoring of work
    Conclude agreements
    Interact with brands
    Social networks for work
    Blog
    To testify
    Look for work
    Capital of the founders of social. networks
    billions. $
    INCOME OF SOCIAL NETWORKS
    ADVERTISING ON SOCIAL NETWORKS

    The potential of advertising on social media

    The volume of the advertising market on social networks in 2017 and 2022 ($ billion)

    USA China Europe


    ONLINE GAMES
    GIFTS
    Conclusions

    ❖ New media technologies and the Internet cannot be considered just a means of
    communication.
    ❖ In social networks, people not only interact with other people, they advertise or sell their
    products.
    ❖ Users encounter interest-based advertising on every site they visit.
    ❖ New economic areas are emerging through networks
    ❖ Opportunity to process capitalist rationalization in new media as a cultural structure of
    production.

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