Welcome to the course MKTG 120 International Market Research and Entry

.
Strategies

Course Instructor: Mohammad Reza Sadeghian (Ph.D)

Email: mohammedreza.sadeghian@flemingcollegetoronto.ca
10+ years of experience managing and directing supply chain,
import and export trade, with a focus on consumables and food
industry
Ph.D in business and management
MA International business
BA Industrial Management

1
Welcome to the Show!
My role:
* To prepare you to think as a Manager in
International Marketing role
* To help you to develop key workplace skills:
* Listening, problem-solving & decision
making, oral and written communication
skills, teamwork, responsibility
* Share my academic and professional
experiences to enhance
your overall education experience.
your role:
* Take notes and participate in class discussions
* Complete the reading and other assignments
* Ask questions
* Have fun and feel good about your learning
accomplishments
What is this class all
about?
• In easy lining – International Market Entry!
• How does Market Entry help International Business?
• What Entry Strategies are there and what can we use?
• How much would it cost the company?
• What are the risks? What are rewards?
• Is there only 1 way to enter a market?
• What do companies look at Entry Level Strategy?
Why bother with this
class?
• It matters – in a way!
• Canadian companies constantly
look into new market
• Federal Government supports
Canadian businesses.
• Companies are looking for
potential
• Companies are looking for the
future
 My policies. My Rules. Your
success!
• My rules are simple.
• “FAIR, BUT FIRM”
• 3 days grace
• Finish work on time.
• Needs to report within a week with documents and forms.
• Needs to give your best. You give your best. You will see results!
Policies Defined.
• In assignments – the Due date is placed.
However, if you are having
tech/network/computer issues, you can get
3 days more!
• If you miss an assignment (example: due
May 10) you have a week to submit report
and give all the necessary documents
(Example: Until May 17… not the 18…20th or
October 2025)
• I would highly recommend you submit
BEFORE the due date
• IMPORTANT:::: **DO NOT EMAIL ME
YOUR ASSIGNMENT** ::::
Your expectations. Yes…you!
• What are your expectations
from this class?
• What do you want to gain
from it?
• What can you contribute?
• Participation…its in you!!!
• Give it a shot. I wont bite!
• Goal orientation goes a long
way!
And most
importantly… Future!
• Where do you see yourself?
• 5 years from now? 10 years from
now?
• What are your expectations of me?
What do you want me to do to take
your to your goals?
• How can you use this class to better
yourself?
• What takeaways can you use from this
class to help you?
The Marking Breakdown
• Student Evaluation
• Quizez 15%
• Assignment 25%
• Presentations 10%
• Applied Learning 10%
• Test 1& 2 40%
Groups
• The Assignment is in group Work.
• We currently have 30 Students in class.
• I can make the groups for you (if you like)
or you can create them.
• Cant be both
• Groups should be no more than 6 people
• Post your GROUP NAME, TEAM MEMBERS
AND STUDENT ID on the forum!