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  • Tea Consumption Behaviour Market Study

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    Sarith Nair
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    The market study surveyed tea consumers in India during August 2022 to understand their consumption behaviors, brand preferences, and awareness of healthy tea options. Most respondents were between 36-60 years old, consumed tea 1-2 times per day, and preferred black tea. While taste was the most important factor in choosing a brand, many were aware of tea's health benefits and expressed a preference for healthier tea brands that contain ingredients like turmeric and ginger.

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    The market study surveyed tea consumers in India during August 2022 to understand their consumption behaviors, brand preferences, and awareness of healthy tea options. Most respondents were between 36-60 years old, consumed tea 1-2 times per day, and preferred black tea. While taste was the most important factor in choosing a brand, many were aware of tea's health benefits and expressed a preference for healthier tea brands that contain ingredients like turmeric and ginger.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    6 views22 pages

    Tea Consumption Behaviour Market Study

    Uploaded by

    Sarith Nair
    The market study surveyed tea consumers in India during August 2022 to understand their consumption behaviors, brand preferences, and awareness of healthy tea options. Most respondents were between 36-60 years old, consumed tea 1-2 times per day, and preferred black tea. While taste was the most important factor in choosing a brand, many were aware of tea's health benefits and expressed a preference for healthier tea brands that contain ingredients like turmeric and ginger.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 22

    Market Study on Tea

    Consumption Behaviour
    Organic BPS
    Study conducted during August 2022
    Objective
    Research Methodology
    Age Group & Profile
    Age Group % of respondents
    18-25 8%
    26 - 35 22%
    36-45 27%
    46 - 60 38%
    Above 60 5%

    Gender %
    Male 56%
    Female 44%
    How often do you consume Tea?
    Beverage Preference
    Reason for Drinking Tea
    Awareness of Health Benefits of Tea
    Most important factor while choosing a tea
    brand
    Awareness of price per pack
    Current Brand of Tea
    Brand Loyalty
    Factors for changing the Current brand
    Prior consumption of healthy tea
    Effect of COVID on Tea drinking habit
    Preference of Healthy Yes over the normal tea
    Factors for preferring a healthier tea
    Healthy Tea Brand Awareness
    Brands that produce Healthy Tea
    Essential ingredients of Healthier Tea
    Purchaser
    Medium of Purchase

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