SUSTAINABLE FUNDING STRATEGIES

Dixon Floyd, Bre Lewis, Steven Losiewicz, Aeriel Miller

Marketing Management - MBA 6270

May 10, 2023

Agenda

• Introduction / Objective

• Strategies to Proliferate Funding

• Conclusion / Suggested Next Steps

Objective

• Provide material and potential strategies to Glenwood Together to

enhance revenue for operational funding. By providing a broader,
diversifi ed revenue stream strategy Glenwood Together could
execute more desired community programs to reach their stated
goals.
Our Approach

• Requested list of comparable organizations from client

•GT provided 7 total comps

• Deployed Email Questionnaire to program directors of comparable

organizations

• Researched existing funding structure of comparable organizations

• Identifi ed a strategy for funding resources that can be executed by

Glenwood Together
Comp Orgs Funding Sources

• Small Donation, Individual Donor – 25%

• Business Suppor t – 9%

• Grants / Foundation Funding – 35%

• Alternative Revenue Streams – 31%

Local Community Member Contributions

Suggested Strategies

• Increase Exposure. Host events that raise awareness in the

community.

• Reinforce Credibility. Collect success stories, share if possible.

• Provide Transparency. Provide a clear breakdown of how donations

are used.

• Fill the need. Work with local groups to allow specialization of what
is being provided.
 Local Community Opportunities
Strategies

• Exposure • Transparency
• S u m m e r P r o g ra m s • Create a website listing out revenue streams
and expenditures.
• Ro u t i n e e v e n t s
• Direct donations, provide donors the
• Fill the Need opportunity to determine how some portion of
• There are multiple community organizations in their donation is utilized.
the area, determine what populations are still
lacking in support. • Credibility
• B y f o c u s i n g e ff o r t s o n u n d e r s u p p o r t e d g r o u p s • "Share their stories" reading
and partnering with other organizations, better
• Make use of donation funds "visible" wherever
support can be provided for all populations.
possible
Corporate Business Strategy

Sugg ested Strateg ies

• Target Corporations with locations near the Glenwood Community.

• Id entify those supp or ting community outreach p rog rams.

• Estab lish relationship with corp orate directors.

• Estab lish relationship with local ownership, management.

• Design Potential Revenue Share Prog rams

• " G l e n w o o d To g e t h e r " Re ve n u e S h a r e n i g h t s

• M a t e r i a l S u p p o r t – Fo o d D o n a t i o n s , E ve n t a n d C o m m u n i t y C o l l a b o ra t i o n
Corporate Business Strategy
Suggested Partners

• Subway • Tropical Smoothie Cafe

• Subway Cares • " N O K I D H U N G R Y " P r o g ra m

• Subway Programs and Grants • 1 2 0 M i n G ra n t s & C o m m u n i t y

Funding
• Wendy's
• Allegacy Credit Union
• Grant Programs
• "Cover the City"
• Local Community Sponsorship
• 5% Net Income Donated
Local Business Strategy

Suggested Strategies

• Target Local Business near the Glenwood Community.

• Deploy Survey to determine likelihood of involvement.

• Question ability to partner in financial giving, programs, event planning.

• Revenue Share Programs

• Community Fundraiser - Discount Cards

 Grant & Foundation Funding

G ra n t O p t i o n s -

• G ove r n m e n t G ra n t s
• USDA

• North Carolina

• Fo u n d a t i o n G ra n t s

• C o m m u n i t y Fo u n d a t i o n o f G r e a t e r G r e e n s b o r o

• We a v e r Fo u n d a t i o n

• T h e C e m a l a Fo u n d a t i o n

• C o r p o ra te G ra n t s

• B a n k o f A m e r i c a Fo u n d a t i o n
 Grant & Foundation Funding

Things to keep in mind-

• programmatic expansion

• consistent mission

• timing

• grant writing

• raise capital vs. project-specifi c

• cash fl ow

• project tracking
Alternative Revenue Streams

Possible Options

• Google Ads: https://www.google.com /grants /

• Community yard sale /swap meet /farmer's market

• Annual events

• Selling snacks

• Continue to rent out space

 Summary & Next Steps

• We b s i te u p d a t e s

• C o m m u n i t y E x p o s u r e - t a ke a c t i o n s t h a t i n c r e a s e t h e p u b l i c v i s i b i l i t y o f G l e n w o o d
To g e t h e r.

• E s t a b l i s h m u t u a l l y b e n e fi c i a l r e l a t i o n s h i p s w i t h n e a r b y b u s i n e s s e s fo r fi n a n c i a l
and functional support.

• Id e n t i f y o n e g ra n t p r o g ra m a n d c o m p l e t e a p p l i c a t i o n p r o c e s s .

• T h e r e a r e m a n y a l t e r n a t i ve r e ve n u e s t r e a m s t o c h o o s e f r o m . C h o o s e b e s t o p t i o n

b a s e d o n c o m m u n i t y w a n t s / n e e d s w i t h l o w s t a r t- u p c o s t .