Benefits of

Corporate
Social
Responsibility
Benefits of Corporate
Social Responsibility
• As important as CSR is for the
community, it is equally valuable for a
company. CSR activities can help forge
a stronger bond between employees
and corporations, boost morale, and
aid both employees and employers in
feeling more connected to the world
around them.

2
 Brand Recognition

CSR practically has the same effects as advertisements, because

it sheds a positive light on a brand or product. That is why CSR
can also be seen as an expression of marketing. By including the
brand name in social responsible campaigns, brand awareness
and brand recognition are raised.

3
 Investor Relations

companies that engage in CSR activities often prioritize

sustainability and efficiency. By implementing environmentally
friendly practices and reducing resource waste, companies can
lower their operational costs and improve their bottom line.
This improved financial performance makes them more
attractive to investors seeking stable and profitable
investments.

4
 Employee Engagement

People have a natural inclination to want to work for a company

that makes a positive impact that they can be proud of. By
building CSR into your business strategy, you’ll help build a
reputation as a socially responsible company that improves
local and international communities. That will improve how
current employees feel about working for your company,
leading to more engagement in their daily work.

5
 Risk Mitigation

Corporate social responsibility (CSR) is often referred to as

business responsibility and an organization's response on
environmental, ethical, social and economic issues.

Positive actions that reduce the negative impact of an

organization on these issues can be seen as a way of managing
risk.

6
Example of Corporate
Social Responsibility
• Starbucks has long been known for its keen
sense of corporate social responsibility and
commitment to sustainability and community
welfare. In its 2022 Environmental and Social
Impact Report, the coffee giant highlights
taking care of its workforce and the planet
among its CSR priorities. Starbucks points to
its investments in its employees through stock
grants and providing additional medical,
family, and educational benefits. In terms of
environmental sustainability, the company's
goals include achieving 50% reductions in
greenhouse gas emission, water consumption,
and waste by 2030.

7
Example of Corporate
Social Responsibility
• With an eye to hiring, Starbucks wanted to
diversify its workforce and provide
opportunities for specific cohorts. It has
pledged to hire 25,000 US military veterans
and spouses by 2025 as part of its socially
responsible efforts. Ahead of schedule, the
company reached this milestone six years
early and now hires 5,000 veterans and
military spouses every year.

8
Example of Corporate
Social Responsibility
• Netflix offers 52 weeks of paid
parental leave to the birth parent and
non-birth parent (which includes
adopted children). This can be taken at
any time whether it is the first year of
the child's life or another time that
suits their needs. This compares to a
median of 18 weeks at other major
tech companies.

9
Example of Corporate
Social Responsibility
• When it comes to social causes, Netflix
use their social media platforms to
show support for movements such as
Pride month, environmental
sustainability, and Black Lives Matter.
Netflix sets an example on how to
target -and appeal to - niche and
minority audiences through clever
social media.

10
Example of Corporate
Social Responsibility
• In 2021, Coca-Cola unveiled its first-
ever beverage bottle made from 100%
plant-based plastic. “Our goal is to
develop sustainable solutions for the
entire industry, We want other
companies to join us and move
forward, collectively. We don’t see
renewable or recycled content as
areas where we want competitive
advantage,” said Dana Breed, Global
R&D Director, Packaging and
Sustainability, The Coca-Cola Company.

11
Some Companies in the Philippines adopting CSR

• Ligo Sardines
• San Miguel Corporation
• SM Foundation
• Coca cola bottlers INC
• Jollibee Group Foundation
• Cebu Pacific
• Metrobank and Gt Capital
Holdings
• Gokongwei Brothers Foundation 12