Mass media has affected our society, both

positively and negatively, in the field of the

family, marriage, religion, economy,
education, and policy.

It has programmed our thought, what,

how we dress, and how we relate to one
another, etc
Mass media has a significant impact on the decisions of
development planners, policy makers, and legislators
that affect development programs.
EFFECTS OF THE MEDIA IN OUR LIVES
most common and observable,
Cognitive short-term learning of
Effects information

feelings about a product,

Attitudinal individual, or idea on the
Effects basis of media content
MESSAGE
EFFECTS:
clipping a coupon, buying a
Behavioral
product, or voting for a
Effects
candidate

media content can inspire

Psychological feelings of fear, joy,
Effects happiness, or amusement