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  • S4 Understanding The Donor Perspective

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    HAMMAD AHMAD
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    This document provides tips for non-profits to understand donors and effectively fundraise. It recommends that non-profits make a real impact, enhance relationships with donors, be concise and compelling in applications, provide pictures and infographics showing how impact will be achieved, and quickly reply and report back. Non-profits should also demonstrate realistic potential impact, invite donors to join successful efforts, and offer something in return like showing an exit strategy or explaining problems addressed if already funded. The power balance between donors and grantees is changing, and it is important to not reduce quality or beg just to get funding as donors are human beings not just a source of money.

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    S4 Understanding the Donor Perspective

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    This document provides tips for non-profits to understand donors and effectively fundraise. It recommends that non-profits make a real impact, enhance relationships with donors, be concise and compelling in applications, provide pictures and infographics showing how impact will be achieved, and quickly reply and report back. Non-profits should also demonstrate realistic potential impact, invite donors to join successful efforts, and offer something in return like showing an exit strategy or explaining problems addressed if already funded. The power balance between donors and grantees is changing, and it is important to not reduce quality or beg just to get funding as donors are human beings not just a source of money.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views9 pages

    S4 Understanding The Donor Perspective

    Uploaded by

    HAMMAD AHMAD
    This document provides tips for non-profits to understand donors and effectively fundraise. It recommends that non-profits make a real impact, enhance relationships with donors, be concise and compelling in applications, provide pictures and infographics showing how impact will be achieved, and quickly reply and report back. Non-profits should also demonstrate realistic potential impact, invite donors to join successful efforts, and offer something in return like showing an exit strategy or explaining problems addressed if already funded. The power balance between donors and grantees is changing, and it is important to not reduce quality or beg just to get funding as donors are human beings not just a source of money.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    UNDERSTANDING

    THE DONOR
    PERSPECTIVE
    What Donors Want

    • To make a real impact

    • To enhance a relationship with someone

    ....TO FUND
    Make it easy to get a YES

    Apply to the appropriate donor

    Ask the right questions and listen

    Apply with the right resources and


    information

    Demonstrate realistic potential impact


    Tips Avoid
    • Concise and Compelling • Over-applying
    • Pictures, Infographics, or flow charts • Budget Guesstimates
    indicating HOW • Complaints, fluffy words, and
    • Quick replies and reports name-dropping
    • Pre-digested materials • Assumptions of funding-it’s not
    • Show the community’s and your real until it’s in the bank
    contribution • Misrepresenting anything
    • Invite to JOIN a successful effort • Beg to HELP a struggling effort
    BONUS POINTS!

    Offer something

    Show an exit strategy

    If already funded, explain problems and how


    you are addressing them.

    Research
    Notes

    Power imbalance of traditional Ask yourself: where is the


    donor-grantee relationships is experience, impact, perceived
    changing impact of the beneficiaries’
    experience in this process?

    Don’t beg or reduce quality just for donors


    ...they are human beings and money does not equal
    knowledge or expertise.
    It’s ok to hear ‘No’

    Take a minute to hear Pia Infante’s


    reflection on what rejection means from a
    donor's perspective.

    Pia Infante is the co-Executive Director of the


    Whitman Institute - an organization that advances
    social, political, and economic equity by funding
    dialogue, relationship building, and inclusive
    leadership.
    YOUR EXPERIENCE
    Optional:

    Watch Sam Vaghar 3-minute thoughts on approaching donors

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