Campaign Plan

for Fresh
Spices
 Prothomalo.com Prothom Alo Facebook Page
Scenario
• Number 01 news portal in Bangladesh. • Scenario
2nd Largest Facebook Page in Bangladesh.
• 01+ Million Daily Users
• 14.4+ Million Facebook Followers

01+ Million
12.5+ Million
Engagement
Monthly Unique Users Average Daily
Post
Engagement.

260+ Million 1.5+ Million

Monthly Pageviews
Reach
Average Daily Post
Reach

• Users spends around 10 Minutes daily

on Prothom alo website.
• Prothom Alo has the highest engagement for any page
03 Months Campaign
Plan

February March
Requirements
Campaign
Modality
Fixed Position Prothom Alo will collect some Successful women stories
who are built their online business with Food item.
Fixed
Positio
n
Women will share their struggling success story &
their obstacles that they face to achieve their
success.
Palo will collect 06/08 best stories which will publish on
Palo Print & Online Platform also. Palo will make videos
Fixed with their real stories.
Positio
n Palo will be published those articles with the Fixed ad
position
on prothomalo.com & then shared on Palo FB page
All the contents will be branded by Fresh Spices.
Fixed
Positio Palo can arrange a Facebook live with those women who will
n share their struggling story & future plan. Facebook live will
be live from Palo FB page. Live duration can be 20-25
minutes.
Video
Story
Palo will make 06 videos.

Videos will be focused on their life, struggle

and successes
Live duration: 2 to 3 minutes. (Monthly 02 videos
will be make.
Video will be branded by Meghna Spice brands.

Prothom alo will premier this video from Palo

facebook and crosspost with Meghna Spice FB page.
This video will be hosted on the microsite to
inspiare more women in Bangladesh
Facebook Live

Palo can arrange a Facebook live (as like “সফলতার

গ(”) with those the successful women in Palo
studio.
01 Guest & 01 Host will discuss at this live & Guest
will share her struggling story.
Live duration: 20 to 25 minutes. (Monthly 02 Live
will be held on Palo FB page)
Prothom alo Studio will be fully branded with the
Fresh Spices.

Prothom alo will publish a pre post for the FB live lso.
 Scope of
Branding
log
o

All articles will be branded with the fixed banner ad.

Article will be shared on Palo FB page with the

GPI banner to get more engagement.
Pop-up Branding
Facebook live will be branded with Fresh Spice Logo
& Palo logo
Pop Up branding in Facebook live
Food item will be sponsored by Fresh Spices on the
Food Panda App. Also Fresh Spice of special
package will be sold on Panda Mart. Foodpanda
also promote it from their side.
GPI Banner
Publishing Channels &
Reach
Articles

Palo YouTube
Prothom Alo Print Prothomalo.com Palo FB page ABC Radio
channel

6.6+ Million 0.6+ Million 0.2+ Million

per article 6+ Million 0.5+ Million

Total Campaign Reach- 46.9(+ - )Million Users (03 Months)

Budget for the
Campaign
Sl No Description Quantity Publishin
g
Creative Size Budget

Channel
1 Article publishing on print and online. 6 articles Print & Online 970x90; 320x100; 2,70,000
Online article will be branded by Meghna 300x250 & 7814x543
Spice banner and will be shared on Palo FB
with GPI.

2 3 col 4 inch ad will be published on print 6 Print 3 col 4 inch 3,78,000

under the article with a mneumonic of
the campaign
3 Video stories making 6 Palo FB & website 2-3 mnts 9,90,000

4 Facebook live with the guest & host of 6 Palo FB & YT Logo & 1,62,000
the real woman of the story 970x90
popup banner
TOTAL 18,00,000

VAT 15% 2,70,000

Grand TOTAL 20,70,000

In Words: Twenty Lac Seventy Thousand

Thank You