TEAM-8

FMCG-SURVEY

Introducing New Product

(Healthy Snack / Biscuit)

PRESENTED BY : Harshit Bhatnagar

Ayushi Singh
Rohan Pal
Pragat Sharma
Prachi Singh
HONEY CHILLI🌶️CRACKERS
 IN T R OD U C T ION
• • Crackers are a wide range of products characterised by
crispy, open texture and savoury flavours.
• The healthy snack segment has grown exponentially,
especially since the outbreak of the pandemic globally.
• As consumers become more health-conscious, demand
for snacks which are nutritious yet taste is increasing.
• Amid gradual growth in the market, different types of
healthy snacks made of natural and plant-based
ingredients are lining up the shelves.
• Challenges notwithstanding, healthy snack poised to
grow as a segment and emerge as a popular trend.
 • CHILLI FLAKES
• OREGANO
E X T R A TA S T E • MIXED HERBS
INGREDINTS • HONEY
• MAPLE SYRUP
• CORN STARCH
Financial Summary:

The honey chilli flavoured cracker biscuits have been identified as a potential
business idea for the Kanpur region. The estimated budget for the business is
lacs INR, which will cover the cost of production, marketing, and distribution
of the product.

The financial feasibility analysis of the business indicates that the break-even
point can be achieved within a year of starting the business.

Market Analysis:

The market for snack food in India is growing rapidly due to the changing
lifestyle and eating habits of people. Consumers are looking for healthy and
tasty snack options that can be consumed on-the-go.

The honey chilli flavoured cracker biscuits are a perfect fit for this market
segment. The Kanpur region has a population of over 3 million people,
providing a large market for the product.

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Production Cost:
The estimated production cost for one unit of
honey chilli flavoured cracker biscuits is INR 5. The production cost includes
the cost of ingredients, labour, and packaging. The cost of raw materials will
be INR 3 per unit, and the labour cost will be INR 1 per unit. The packaging
cost will be INR 1 per unit.​
​
Sales Forecast:​
​
Based on the market research, it is estimated that the initial sales volume
will be 10,000 units per month. The selling price of one unit of
honey chilli flavoured cracker biscuits will be INR 10. The estimated revenue
per month will be INR 1,00,000.​
​
Breakeven Analysis:​
​
The breakeven point for the business can be calculated as follows:​
​
Breakeven point (units) = Fixed costs / (Selling price per unit - Variable
cost per unit)​
​
Fixed costs = INR 8,00,000 per year (includes rent, salaries, and
other overheads)​
​
Variable cost per unit = INR 5 (as calculated earlier)​
​
Selling price per unit = INR 10 (as mentioned earlier)​
​
Breakeven point (units) = 1,60,000 units per year or 13,333 units per month​
​
Based on the estimated sales volume of 10,000 units per month, the
business will achieve the breakeven point within a year of starting the
business.​
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Profitability Analysis:​​
​
The estimated revenue per month is INR 1,00,000. The
estimated monthly expenses include the production cost, marketing
expenses, and overheads. The estimated monthly expenses are INR 60,000,
which include INR 50,000 for production, INR 5,000 for marketing, and INR
5,000 for overheads.​​
​
The estimated monthly profit can be calculated as follows:​​
​
Monthly profit = Revenue - Expenses​​
​
Monthly profit = INR 1,00,000 - INR 60,000​​
​
Monthly profit = INR 40,000​​
​
The estimated annual profit for the business will be INR 4,80,000.​​
​
Conclusion:​​
​
The financial feasibility analysis of the
honey chilli flavoured cracker biscuits business indicates that it is a profitable
venture with a break-even point of one year. The estimated budget of lacs
INR is sufficient to cover the initial production, marketing, and distribution
costs. The estimated monthly profit of INR 40,000 indicates that the
business has the potential to generate a significant return on investment​​

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