This document discusses a PR campaign by United Tractors Group to help communities impacted by the eruption of Mount Semeru in Indonesia. It provided emergency relief and post-disaster recovery efforts focused on two locations. The eruption caused 69 serious injuries, 100 minor injuries, and displaced over 4,000 people. It damaged over 2,900 homes and 31 public facilities. Indonesia experiences frequent volcanic eruptions, with 156 occurring from 2010 to 2020 according to government data.
This document discusses a PR campaign by United Tractors Group to help communities impacted by the eruption of Mount Semeru in Indonesia. It provided emergency relief and post-disaster recovery efforts focused on two locations. The eruption caused 69 serious injuries, 100 minor injuries, and displaced over 4,000 people. It damaged over 2,900 homes and 31 public facilities. Indonesia experiences frequent volcanic eruptions, with 156 occurring from 2010 to 2020 according to government data.
This document discusses a PR campaign by United Tractors Group to help communities impacted by the eruption of Mount Semeru in Indonesia. It provided emergency relief and post-disaster recovery efforts focused on two locations. The eruption caused 69 serious injuries, 100 minor injuries, and displaced over 4,000 people. It damaged over 2,900 homes and 31 public facilities. Indonesia experiences frequent volcanic eruptions, with 156 occurring from 2010 to 2020 according to government data.
ERUPTION • Adryan prairawan • Adib Yanuardi • Muhammad Keyaan Daanish • Muhammad Daffa Sukendra • Adam Alfarizy
GROUP 9 Program PR
A PR (PUBLIC RELATIONS) CAMPAIGN IS
AN EFFORT MADE BY AN ORGANIZATION, COMPANY, OR INDIVIDUAL TO BUILD AND MAINTAIN GOOD RELATIONS WITH THE PUBLIC, BE IT CONSUMERS, EMPLOYEES, STAKEHOLDERS, OR THE GENERAL PUBLIC. THE MAIN OBJECTIVE OF A PR CAMPAIGN IS TO INFLUENCE PUBLIC PERCEPTIONS, OPINIONS AND ATTITUDES TOWARDS A PARTICULAR ENTITY OR ISSUE. PR strategy or program can be called CSR (Corporate Social Responsibility) is a concept in which companies voluntarily consider the social, environmental and economic impacts of their operational activities and take responsibility for these consequences. CSR involves companies' efforts to contribute positively to society and the environment around them, beyond the financial and legal interests that underlie their business activities. One of the CSR PR programs that has been successfully implemented is the care for the semeru mountain eruption disaster by the united tractors group. the csr activities were carried out in two phases, namely disaster emergency response and post-disaster recovery which focused on two locations, Candipuro District and Pronojiwo District. CASUALITIES Mount Semeru also caused 69 serious injuries and 100 minor injuries. A total of 4,250 people were displaced in 16 sub-districts. Candipuro sub-district has the most refugees, totaling 1,733 people. Then, followed by Pasirian with 974 people and Tempeh with 400 people
BPBD East Java said that 2,970 housing units were
affected. Meanwhile, 31 public facilities were affected. The affected public facilities consist of 24 schools and 5 places of worship. Then, health facilities and bridges are each one unit. GRAPH OF VOLCANIC ERUPTIONS Indonesia is a country that is often hit by natural disasters of volcanic eruptions. Based on the National Disaster Management Agency (BNPB) report, there were 156 volcanic eruptions in Indonesia from 2010 to 2020. In 2020, for example, there were 14 volcanic eruptions that occurred in the country. Among them are Mount Semeru, Mount Merapi, Mount Sinabung, Mount Anak Krakatau, and Mount Ile Lewotolok.
The number of volcanic eruptions in 2020 doubled compared
to the previous year. In 2019, there were 7 volcanic eruptions in the country. The BNPB report noted that the highest volcanic eruption in the last decade was in 2018. There were 63 eruptions. CONCLUSION THAT'S WHY PR PROGRAMS HELP THE LOCAL COMMUNITY MOUNT SEMERU IS AN ACTIVE VOLCANO AND HAS THE POTENTIAL TO ERUPT PERIODICALLY. DISASTERS ASSOCIATED WITH VOLCANIC ERUPTIONS CAN INCLUDE LAVA FLOWS, HOT CLOUDS, EXPLOSIVE ERUPTIONS AND VOLCANIC ASH THAT CAN HARM HUMANS AND THE SURROUNDING ENVIRONMENT. IN THE FACE OF A MOUNT SEMERU DISASTER, EVACUATION AND SHELTER ARE IMPORTANT FACTORS TO SAVE LIVES AND MINIMIZE NEGATIVE IMPACTS ON COMMUNITIES LIVING AROUND THE MOUNTAIN. DISASTER MANAGEMENT AUTHORITIES AND TEAMS MUST HAVE GOOD PLANS AND PROCEDURES IN PLACE TO MANAGE EVACUATIONS SAFELY AND EFFECTIVELY. THANK YOU! I hope you can get useful knowledge from this presentation. Good luck !