Single View of Customer (SVOC)

Total Interactions May’23 : 278,074

Google My
Email Business
62% 38% 91% 4%5%

Social
Media Calls
71% 26% 3% 75% 25%

71%
69% 69%

Positive
Positive
Netural
Negative
Negative 24%
26% 26%

5% 5% 5%

Mar Apr May

•Customers appreciate timely and responsive service from the service center and showroom.
•Royal Enfield RSA service and the new Hunter motorcycle delight customers with OBD norms
compliance.

•The consumer vocally voiced his anger and dissatisfaction over the motorcycle's delayed
delivery.
•Customers continue to report engine starting problems despite submitting numerous complaints
to the service center.
 m had the most Unique users are 35,161. Unique users are 5,304.
, and most of them The positive reviews were Customers are increasingly
ositive. On the other appx. 17X higher than the expressing their opinions
ook & Twitter had a
negative reviews. about sales and service,
ral mentions, but
rded a maximum no
particularly in feedback,
entions as compared complaints, and queries.
social platforms

77% 15% 5%
C
go
P
ti
0
26% 3% 91% 4%5% 0% 75% 25%

80%
71% 70% 71%
69% 69%
70%

60%
S
50% a
l
e
40% s
4
30% 26% 26% 4
25% 25% 24% %

20%

10% 5% 5% 5% 5%
4%
0%
Jan Feb Mar Apr May

Positive Netural Negative

Service - Non Tech

2%

Customer Interaction Analysis

33 users 23 users on 15 users On 2 Users On

on Email social Media Call Center Social Media

5 to 10 Interactions 11-29 Interactions

44 Users On 10 Users On Email

Call Center

or sit amet, consectetur adipiscing elit.

ers appreciate timely and responsive

rom the service center and
m.
nfield RSA service and the new
motorcycle delight customers with
rms compliance.

•The consumer vocally voiced

dissatisfaction over the motorcy
•Customers continue to report e
problems despite submitting nu
 m had the most Unique users are 35,161. Unique users are 5,304.
, and most of them The positive reviews were Customers are increasingly
ositive. On the other appx. 17X higher than the expressing their opinions
ook & Twitter had a
negative reviews. about sales and service,
ral mentions, but
rded a maximum no
particularly in feedback,
entions as compared complaints, and queries.
social platforms

77% 15% 5%

26% 3% 91% 4%5% 0% 75% 25%

80%
71% 70% 71%
69% 69%
70%

60%
S
50% a
l
e
40% s
4
30% 26% 26% 4
25% 25% 24% %

20%

10% 5% 5% 5% 5%
4%
0%
Jan Feb Mar Apr May

Positive Netural Negative

Service - Non Tech

2%

Customer Interaction Analysis

33 users 23 users on 15 users On 2 Users On

on Email social Media Call Center Social Media

5 to 10 Interactions 11-29 Interactions

44 Users On 10 Users On Email

Call Center

or sit amet, consectetur adipiscing elit.

ers appreciate timely and responsive

rom the service center and
m.
nfield RSA service and the new
motorcycle delight customers with
rms compliance.

•The consumer vocally voiced

dissatisfaction over the motorcy
•Customers continue to report e
problems despite submitting nu