Scribd Logo
Upload

Welcome to Scribd!

  • Almond Khatai-1 Product Lunch

    Uploaded by

    Saram Khan
    9 views9 pages
    This presentation summarizes a marketing analysis for launching an Almond Khatai product. It discusses the unique qualities of the product, including its traditional taste and use of organic materials. It then analyzes the product's strengths, such as maintaining quality, and weaknesses, like limited shelf life. Pricing strategies are discussed where the product will be priced lower than competitors. The targeted audience is identified as people of all ages. Finally, the presentation outlines plans to initially sell within Lahore through retailers and later expand sales across Pakistan through online platforms.

    Original Description:

    Food related item

    Original Title

    Almond Khatai-1 product lunch

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This presentation summarizes a marketing analysis for launching an Almond Khatai product. It discusses the unique qualities of the product, including its traditional taste and use of organic materials. It then analyzes the product's strengths, such as maintaining quality, and weaknesses, like limited shelf life. Pricing strategies are discussed where the product will be priced lower than competitors. The targeted audience is identified as people of all ages. Finally, the presentation outlines plans to initially sell within Lahore through retailers and later expand sales across Pakistan through online platforms.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    9 views9 pages

    Almond Khatai-1 Product Lunch

    Uploaded by

    Saram Khan
    This presentation summarizes a marketing analysis for launching an Almond Khatai product. It discusses the unique qualities of the product, including its traditional taste and use of organic materials. It then analyzes the product's strengths, such as maintaining quality, and weaknesses, like limited shelf life. Pricing strategies are discussed where the product will be priced lower than competitors. The targeted audience is identified as people of all ages. Finally, the presentation outlines plans to initially sell within Lahore through retailers and later expand sales across Pakistan through online platforms.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    Presented by:

    SHAHZAMAN - bsf2004173
    JAMAL-UD-DIN - bsf2004171
    SARAM KHAN - bsf2004189

    PRESENTATION
    Marketing Analysis Regarding Launch Of Product
    ALMOND KH A T AI
    Almond khatai is a delightful cookie with a unique almond-rich flavor and a delightful combination of textures.
    It's a popular choice for festive occasions and a beloved snack for many people.
    It's also enjoyed as a snack or dessert with tea or coffee throughout the year.

    Product
    ALMOND KH A T AI

    Unique Twist on Tradition


    Premium Quality

    Low Price than competitors


    Organic – no use of artificial flavors
    Versatility

    Unique Selling Point


    Strength Weakness
    • Maintain the Quality • Limited Shelf life
    • Traditional taste • Niche Market
    • Customization • Price Sensitivity
    • Use of organic material • Less stock

    Opportunity Threats
    • Make sure the hygiene of • Competitors like Khalifa khatai
    customers & local bakeries
    • Huge market to serve • RAW material price gain over
    • Export Potential time due to economic
    • Online Sale • Change consumer preferences
    ALMOND KH A T AI

    If we compare the price of almond khatai, so its much less than our competitor’s.
    In market its sell around 1500-1600 per KG.
    But we’ll offer it for 1000 per KG.

    Pricing Strategy
    ALMOND KH A T AI
    All age category from children’s to old one’s, including:

    Children and Families


    Tea and Coffee Drinkers
    Cultural Explorers
    Health-Conscious Consumers
    Sweet Lovers

    Targeted Audience
    ALMOND KH A T AI

     We are firstly sell it Personal selling within


    LAHORE.

     Our selling areas include retail market like


    Bakeries, Departmental stores and Super stores
    etc.

     All over PAKISTAN on our online platforms.


    Targeted Area
    ALMOND KH A T AI

     We make your product traditionally at low price


    and in different packaging.
     Sell through personal selling and via online
    platforms.
     Marketing through social media, brochures and
    TVC.
    Conclusion
    ALMOND KH A T AI

    If you have any QUESTIONS,


    please ASK

    THANK YOU!

    You might also like