Sampling

IN QUANTITATIVE RESEARCH
 Learning Outcomes

1 2 3
Students should be able to Students should be able to Students should be able to
define essential concepts in identify different sampling calculate the sample size
sampling. methods. for a known population.
Topics for Discussion
1 Definition of Terms

2 Advantages of Sampling

3 Calculating the Sample Size

4 Probability Sampling

5 Non-probability Sampling
 POPULATION
Definition of It refers to a collection of individuals who share one or more noteworthy
traits that are of interest to the researcher. The population may be all the
Terms individuals belonging to a specific category or a narrower subset within
that larger group.

SAMPLE
It is a small portion of the population selected for observation and
analysis.

SAMPLING
It is the procedure of getting a small portion of the population for research.
Advantages of
Sampling
• It saves time, money, and effort.
• It yields better outcomes.
• It is faster, less expensive, and more cost-effective.
• It is more accurate.
• It provides more comprehensive information.
 Calculating the Sample Size
SLOVIN'S EXAMPLE
N Determine the required sample size
FORMULA n=
( 1 + Ne² ) for a population of 1500 , while maintaining a margin of error
of 5%.

Where: STEP 1 Fill in the values for N and e.

n = sample size 1,500

n=
N = total population ( 1 + 1,500 * 0.05² )
e = margin of error
STEP 2 Calculate the sample size and round the result to the
nearest whole number.
The formula is ideal for big populations. A margin
n = 315.79
of error of 5% is considered acceptable.
Sample Size = 316
Probability Sampling

Every member of the population has a

probability of being selected or included in the
sample.
 Probability Sampling Methods
SIMPLE RANDOM SAMPLING STRATIFIED RANDOM SAMPLING

All members of the population have an equal The population is split into different groups.
chance at being chosen as part of the sample. People from each group will be randomly chosen
to represent the whole population.

SYSTEMATIC RANDOM SAMPLING CLUSTER/AREA SAMPLING

The sample is drawn by randomly selecting a

Districts or blocks of a municipality or a city
starting number and then selecting every nth unit in
which are part of the cluster are randomly
arbitrary order until the desired sample size is
selected.
reached.
Non-Probability
Sampling
Participants are intentionally selected based on
certain identified factors.
 Non-Probability Sampling
Methods
CONVENIENCE EXPERT QUOTA SNOWBALL
SAMPLING SAMPLING SAMPLING SAMPLING

Participants are chosen for Individuals with

Participants are selected
their convenience and specialized knowledge or Participants are chosen
based on pre-defined
availability, rather than expertise in a particular based on referrals or
quotas to represent
through a random or field are selected to recommendations from
specific characteristics or
systematic selection participate in a study. existing participants.
subgroups.
process.
Thank you for
listening!
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