PEOPLE AS MEDIA AND

PEOPLE IN MEDIA
• People in Media – they are the people behind another form of
media. They use other forms of media such as text media, visual
media, multimedia, etc. in disseminating information and
imparting knowledge.

• People as Media – they are the MEDIA itself. The person serves
as the medium for another person to learn or acquire new
knowledge.
PEOPLE IN MEDIA

• Media practitioners
• Provide information coming from their expert knowledge or first-
hand experience of events.
TYPES OF JOURNALIST BY MEDIUM

• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia
• Journalist
PEOPLE AS MEDIA

• Opinion Leaders
Highly exposed to and actively using media.
Source of viable interpretation of messages for lower-end media
users.
Opinions are accepted by a group.
• Citizen Journalism
People without professional journalism training can use the tools of modern
technology and internet to create, augment or fact-check media on their own
or in collaboration with others.

• Social Journalism
• Journalists are using social media to make their content available to
more people.

• Crowdsourcing
• The practice of obtaining needed services, ideas, or content by soliciting
contributions from a large group of people and especially from the online
community.
• SOCIAL MEDIA
Social media is a catch-all term for a variety of internet applications
that allow users to create content and interact with each other. This
interaction can take many forms, but some common types include:

• Sharing links to interesting content produced by third parties

• Public updates to a profile, including information on current
activities and even location data
• Sharing photos, videos and posts
• Commenting on the photos, posts, updates, videos and links
shared by others
• CHARACTERISTICS OF SOCIAL MEDIA
• Individualized, builds profiles (includes personal details, pictures,
likes)
• Connects with friends and people (includes referrals by other
friends or by the site itself)
• Uploads content in real time
• Enables conversations (both private and public)
• Provides tracking (history and threads)
• FORMATS & EXAMPLES OF SOCIAL MEDIA
• Relationship or Social networks – Facebook
• Micro-blogging – Twitter, Instagram
• Special interest networks – LinkedIn, Pinterest
• Media Sharing – YouTube, Flickr
• Collaborative news -Reddit, Waze,
• Discussion Forums – Google Groups
• Group buying/merchant sites – OLX, Groupon, Dealgrocer
• Virtual worlds – Farmville, World of Warcraft, Secondlife,
Minecraft