INTEGRATIVE INTERACTION OF

INTERCULTURAL
COMMUNICATION AND
TRANSLATION STUDIES

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PhD, associate professor: Kurkimbayeva Aizhan Muratovna
Week 1

2023
Integrative interaction of intercultural communication and
translation studies

 Theory and Practice of Intercultural Communication in

Translator Training

 Cognitive and linguacultural basis of intercultural

communication in translation studies

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 Integration of intercultural communication and translation
studies
Key terms
 -intercultural communication

 -translation studies

 Intercultural communication is the verbal and nonverbal

interaction between people from different cultural
backgrounds.
 Translation studies is an academic interdiscipline dealing
with the systematic study of the theory, description and
application of translation, interpreting, and localization.
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 INTERRELATION OF TS AND IC
 Translation relates to the exchange of words that carry the
meaning and accurate transmission of the message between
two interlocutors or between two different identities with
unmatched tradition, culture and habits.

 Translator finds the right linguistic and cultural

parameters for the sole purpose of realizing
communication

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 THE GOAL OF THE COURSE
 Knowledge of the cognitive-linguacultural foundations of
intercultural communication in translation studies
 Application of cognitive and lingua-cultural translation
analysis to come over the problems related to cognitive and
cultural diversities

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 THE OBJECTIVES
 Awareness of the notions of “cognition”, “mentality”, “concept”,
“linguistic relativity”, “cultural identity” and “cognitive
metaphors”;
 Understanding of cognitive linguistics and cognitive translation;
 Interrelation of linguoculture and intercultural communication”;
 Multiple meanings of words (denotative and connotative) and to
make them aware of the errors of perception equivalents:
literalism, transliteration, paronymy;
 Correlation of linguistic and cultural norms of translation;
 Analyses of word semantics in different cultures;
 Reveal the interrelation of language and mentality;
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 Understanding of problems of inadequacy of meaning, words and
mentality/
TECHNOLOGIES OF THE COURSE:

1. Oral discussion on the key issues of theory and practice of

intercultural communication in translator training.
2. Brainstorming on the issues of translation as the means of
intercultural communication; development of intercultural
communication; the role of context in intercultural
communication; language and culture interrelation.
3. Analysis of practical situations and critical incidents referring
to the discusses topics.
4. Case technologies on the development of issues under
consideration.
5. Presentation of group, individual and mini theoretical and
applied projects according to the module topics.
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6. Solution of pragmatic- professional tasks to evaluate the
students knowledge on the discussed topics.
SEMINAR QUESTION 1:
 A. Seminar question: Illustrate translation,
interpretation or localization errors related to fail of
intercultural communication in different spheres like
political or social communication, marketing, show
business.
 B. Suggest better ways of translation, interpretation and
localization for Kazakhstan

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 INTERCULTURAL COMMUNICATION
AND TRANSLATION CHALLENGES
 Әйелі күйеуіне: Неге үйленбей тұрып кедей
екеніңді айтпадың?!
 Күйеуі: Айттым ғой, барым да нарым да сен деп.

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WHEN INTERCULTURAL
COMMUNICATION FAILS IN
TRANSLATION

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SEMINAR QUESTION 2:
 Analyse the objectives of the course and provide with
professional examples

 Eg. Correlation of linguistic and cultural norms of

translation: Translation of ‘Hello’ is differently in Russian
or Kazakh depending on a social context. Sometimes it is
‘Здравствуйте’, sometimes ‘Привет’.

 А. «Tell her slipping' Jimmy says hello» - «Передай ей,

что Скользкий Джимми передает ей привет»
 В. «Hello, could I have 400 with a schmear?» -
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«Здравствуйте, пожалуйста, можно мне 400 штук с
сырным кремом?»
 SEMINAR 1
 A. Seminar question: Illustrate translation, interpretation or
localization errors related to fail of intercultural
communication in different spheres like political or social
communication, marketing, show business.
 B. Suggest better ways of translation, interpretation and
localization for Kazakhstan
 C. Analyse the objectives of the course and provide with
professional examples
Eg. Correlation of linguistic and cultural norms of translation:
Translation of ‘Hello’ is differently in Russian or Kazakh
depending on a social context. Sometimes it is ‘Здравствуйте’,
sometimes ‘Привет’.
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REQUIRED LITERATURE:

1. S.S Kunanbayeva “Conceptual basics of cognitive linguistics in

formation of polylingual personality”. Almaty, 2017
2. S.S Kunanbayeva “The Modernization of Foreign Language
Education: the Linguocultural – communicative approach”. –
Hertforshire Press. – 2013
3. Professional task-based guide to the programme “The cognitive-
linguacultural communicative theory of Translation”. Compiled
by academician S.S. Kunanbaeva. Foreign language teacher
training. Almaty, 2013
4. Professional task-based guide to the programme“Modern
foreign language education: methodology and theory”. Volume 2.
Compiled by academician S.S. Kunanbaeva. Foreign language 13
teacher training. Almaty, 2013