Spotify

Assignment Domain:
Review on Documentary( “The Playlist”)

Presented By:
1.) Abhishek Nahire
2.) Anadi Gautam
3.) T.N. Murthy

Presented to :
Jayshree Patnaik Ma’am
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Introduction

The Vision Introduction

The Industry • Six Different Perspective on the same events.
The Law • Valuable insights into entrepreneurship.
• Founder’s Background
The Coder
 Started career with in Tradera.
 Applied to google , got rejected.
The Partner
 Resignation .
The Artist

Learnings
Play Follow
Last
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Introduction

The Vision
Perspective-1
The Industry

The Law
The Vision
The Coder

• Decided to start his own business.

The Partner • Observe the trends that everything is going digital.

The Artist • Started first company (Advertigo).

• Ad-revenue based service.
Learnings
• He sell the company to Tradedoubler.
Last
• Met with his Co-Founder, Martin Lorentzon.
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Introduction

The Vision
Perspective-1
The Industry

The Law
The Vision
The Coder

Product Lifecycle
The Partner Ideation Validation
The Artist
• His Mother was fond of music. • Daniel Ek & Martin form the optimal team
Learnings • Pirate bay ( Search-Download-Listen). to create MVP.

Last • Pirate Bay Founder’s arrest( leads to • Validation from music executives for

inspiration to create “ Legalized Music Music-License.

Streaming Service”)
• Pitched his business idea ( Party of Selling
Advertigo).
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Introduction

The Vision
Perspective-2
The Industry

The Law The Industry

The Coder

• Sony Music HQ were orthodox about music digitization.

The Partner • But Pirate Bay is biggest roadblock in their revenue.
Early Traction
• “Necessity is mother of invention”.
The Artist
• Per Sundin ( Sony Executive) , shows interest in Spotify. • Spotify successfully acquires
Learnings
• Per Sundin joins universal music by leaving Sony. music license from universal
Last
music.
• Which lead to early traction
from other music firms.
• But How?
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Introduction

The Vision
Perspective-3
The Industry

The Law
The Law
The Coder

• Petra Hansson – Smith Law Firms.

• Promoted to Junior Partner.
The Partner • Head of Music Acquisition of Spotify.
• Senior Partner at Old Firm.
IPR & Early Traction
The Artist
• Introducing premium plan Services to save • Acquiring music license from
Spotify. SONY followed by other music
Learnings
• Ken Parks addition to the team. companies.
Last • Which lead to successful launch
of Spotify.
• But , Who was the main creator
of this software ?
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Introduction

The Vision
Perspective-4
The Industry

The Law The Coder

The Coder

• Andreas Ehn- Software Engineer at Stardoll AB.

• Completely delusional on startup.
The Partner • Meeting with Daniel Ek.
• Andreas join Spotify under one condition.
The Artist
• Peer-to-Peer network.
Lean Startup
• Differentiating Vision. • Andreas(Build)
Learnings
• Funds, But How? Daniel ( Measure)
Last
P2P ( Learn)

But who is the person behind arranging funds & scaling this business?
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Introduction

The Vision

The Industry Perspective-5

The Law

The Coder
The Partner
• Martin Lorentson becomes partner of Daniel Ek.
• Martin is responsible for building the Non-Technical
The Partner Team(Head of Marketing, Head of Music Acquisition. Scaling
• Daniels want to make company Public(IPO) . • Brought more
The Artist
• Dismissed as Co-CEO of Spotify. investor to the
Learnings 15+ •
company .
Changing Spotify
Last Stock Currency.
• Spotify becomes
Unicorn.
• What about the
creator??
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Introduction

The Vision

The Industry Perspective-6

The Law

The Coder
The Artist
• Bobbi T is a struggling musician.
• Controversy against Spotify.
The Partner • Increasing the Shareholding’s Earnings = At the
expense artist compensation.
The Artist
• $ 12/Month Artist earnings.
• 45% Share in Sweden & 60% Share in USA
Learnings
• “Prevention is better than cure.”
Last
• Measures taken to reduce the future uncertainty.
• Got $ 1 billion loan to sustain the company.
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Learnings
Introduction

The Vision

The Industry

• Identify and solve a real problem: Daniel Ek recognized music

The Law
piracy as a significant issue and sought to address it through
The Coder
Spotify.
• Exhibit unwavering persistence: Ek and his team faced
numerous obstacles but never wavered in their pursuit of
launching Spotify.
The Partner • Embrace adaptability: The music industry was undergoing Spotify
rapid change, and Spotify continuously adapted its product and
The Artist
strategy to stay ahead of the curve.
•Assemble a stellar team: Ek's success was contingent on
Learnings
surrounding himself with talented and passionate individuals
Last
who shared his vision.
• Embrace risk-taking: Ek fearlessly took calculated risks,
demonstrating the entrepreneurial spirit necessary for success.
• Fuel your passion: Ek's unwavering passion for music fueled his
determination and drove him to overcome challenges.
 Thank You

Despacito
Luis Fonsi, Daddy Yankee
0:23 -3:25