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  • MKTG5510 - Strategic Marketing Plan Template - WIP

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    Mikha Reyta
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    The strategic marketing plan outlines opportunities to improve the company, customers, competition, category, channels, and respond to macro forces. The overall goal is to provide bicycles across different categories at low prices without compromising quality. The portfolio includes youth, work, and secondary segment bicycles priced between $480-$950 globally. The marketing plan allocates budgets between $318-$440 per 100 units to promote youth bicycles in underperforming regions and expand product offerings. The sales and financial projections forecast global demand.

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    The strategic marketing plan outlines opportunities to improve the company, customers, competition, category, channels, and respond to macro forces. The overall goal is to provide bicycles across different categories at low prices without compromising quality. The portfolio includes youth, work, and secondary segment bicycles priced between $480-$950 globally. The marketing plan allocates budgets between $318-$440 per 100 units to promote youth bicycles in underperforming regions and expand product offerings. The sales and financial projections forecast global demand.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    10 views22 pages

    MKTG5510 - Strategic Marketing Plan Template - WIP

    Uploaded by

    Mikha Reyta
    The strategic marketing plan outlines opportunities to improve the company, customers, competition, category, channels, and respond to macro forces. The overall goal is to provide bicycles across different categories at low prices without compromising quality. The portfolio includes youth, work, and secondary segment bicycles priced between $480-$950 globally. The marketing plan allocates budgets between $318-$440 per 100 units to promote youth bicycles in underperforming regions and expand product offerings. The sales and financial projections forecast global demand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 22

    SADDLESYNC

    Strategic
    Marketing Plan
    PREPARED BY:
    Yash Shinde
    Rashi Navani
    Mikhaella Reyta
    Ishita Mandavia
    Gaurav Panwar
    Agenda

    ⚬Year 1 Highlights
    ⚬Overall Goal
    ⚬Portfolio Strategy
    ⚬Marketing Plan
    ⚬Sales Plan
    ⚬Financial Projections
    ⚬Appendices
    ￭ Situational Assessment
    COMPANY
    ⚬Opportunity #1 Streamline next investments/changes
    ⚬Opportunity #2 Refine workforce planning

    HIGHLIGHTS CUSTOMER
    ⚬Opportunity #1 Design bikes more fit to consumer needs
    FROM YEAR 1 ⚬Opportunity #2 Cater to pricing demands

    COMPETITION
    ⚬Opportunity #1 Regain market share on Youth segment
    ⚬Opportunity #2 Explore market share on mountain
    CATEGORY
    ⚬Opportunity #1 Rebrand and advertise brand that is not
    making profit
    ⚬Opportunity #2 Shift from Work to Youth
    HIGHLIGHTS CHANNEL
    FROM YEAR 1 ⚬Opportunity #1 Create a more flexible demand planning for
    higher in demand brands
    ⚬Opportunity #2 Decrease pricing for cities with less
    purchasing power, accounting for production.

    MACRO FORCES
    ⚬Opportunity #1 Higher purchasing power for European and
    North American region.
    ⚬Opportunity #2 Demand is higher in NORAM and Europe.
    OVERALL GOAL
    Provide bicycles in different categories at low prices
    without compromising quality.
    PORTFOLIO STRATEGY
    PRIMARY SS-CRUISER
    Brief description of key features of bike +

    SEGMENT Carbon fiber quality a great price


    + 3D printing

    Youth + Comfort straight handlebar


    + Retail selling price:
    NORAM: $480
    EUROPE: $460
    LATAM: $556

    SS-002
    Brief description of key features of the bike
    + Added Safety: reflectors everywhere
    + Comfort tires and seats
    + Enriched carbon fiber
    + Retail Selling price:
    NORAM: $500
    EUROPE: $550
    LATAM: $650
    SECONDARY SS-1000
    SEGMENT Brief description of key features of bike +
    Adventurous bike ride

    Work + City ride bike


    + Retail selling price:
    NORAM: $820
    EUROPE: $750
    LATAM: $720

    SS-001
    Brief description of key features of bike + Runs
    on fat saves money
    + Safety during nights due to lights in the bike.
    + Shorter commute due to carbon fiber
    + Retail selling price:
    NORAM: $950
    Europe: $899
    LATAM: $799
    MARKETING PLAN
    Youth

    SS-CRUISER SS-002
    Budget: $318.00/for 100 units Budget: $335.00f/for 100 units
    Customize ads based on the region it is making the We are leading with out bikes in the youth section so
    least profit and target it to customers based on the we will just promote this youth bike more in regions
    features of the bike it is comparatively not doing as well.
    Work

    SS-1000 SS-001
    Budget: $338.00/for 100 units Budget: $440.00/for 100 units
    Expand the product range to include eco-friendly, sustainable, Change up the ad design and put more focus on
    and innovative cycling gear and accessories, targeting internet marketing. Set up web pages and run ads in
    environmentally conscious consumers and enthusiasts seeking
    all three regions.
    cutting-edge, niche products.
    SALES PLAN
    SALES PLAN
    FINANCIAL PROJECTIONS
    Global Forecast
    FINANCIAL PROJECTIONS
    APPENDIX A
    SITUATIONAL ANALYSIS
    COMPANY
    CUSTOMER
    COMPETITION
    CATEGORY
    CHANNEL
    MACRO FORCES

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