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    D&D is a bar in Funchal, Portugal that provides hospitality services including alcoholic and non-alcoholic beverages. The document outlines D&D's mission, vision, values, external environment, internal operations, SWOT analysis, and marketing plan to segment, target, and position customers. The conclusion restates that D&D aims to create a pleasant atmosphere for customers with various entertainment activities and drinks while satisfying customer needs.

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    D&D is a bar in Funchal, Portugal that provides hospitality services including alcoholic and non-alcoholic beverages. The document outlines D&D's mission, vision, values, external environment, internal operations, SWOT analysis, and marketing plan to segment, target, and position customers. The conclusion restates that D&D aims to create a pleasant atmosphere for customers with various entertainment activities and drinks while satisfying customer needs.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    12 views9 pages

    Marketing

    Uploaded by

    zuzka0120
    D&D is a bar in Funchal, Portugal that provides hospitality services including alcoholic and non-alcoholic beverages. The document outlines D&D's mission, vision, values, external environment, internal operations, SWOT analysis, and marketing plan to segment, target, and position customers. The conclusion restates that D&D aims to create a pleasant atmosphere for customers with various entertainment activities and drinks while satisfying customer needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    MARKETING D&D

    club

    Work done by: Müllerová Zuzana, Krejčová


    Tereza, Pita Pedro Gomes, Pedro Abreu
    e Dídio
    Introduction

    D&D is engaged in the provision


    of hospitality services. D&D is a
    business primarily focused on serving
    alcoholic and non-alcoholic
    beverages, and will expand its
    offerings to include the sale of coffee
    beverages and packaged foods. The
    bar is located in the city of Funchal.
    Strategic Guide Lines:

    Mission

    Vision

    Values
    External Analysis

    Demografical

    Political

    Ekonomical

    Social and culture


    Internal Analysis

    Suppliers

    Customers

    Public

    Competition
    SWOT analysis

    strengths weaknesses
    • Innovative product • Public acceptance
    • Customer experience • Limited brand awareness
    • Creative marketing
    threats opportunities
    • Intense competition • New Market Segment
    • Resistance to change • Strategic partnerships
    Marketing Plan

    • Marketing strategy
    Segmentation
    Targeting
    Positioning
    Marketing MIX

    • Product
    • Price
    • Place
    • Promotion
    Conclusion

    In conclusion, D&D is a social and entertainment bar located in the city


    of Funchal, offering a wide selection of alcoholic and non-alcoholic
    beverages. The bar aims to create a pleasant atmosphere for its
    customers and provide various entertainment activities such as fun and
    theme nights, table football, darts, and more. The mission of D&D is to
    satisfy the needs of its customers and create a welcoming environment.

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